Meta Ads vs TikTok Ads:Which is more popular by branded search in New Zealand?
In August 2026, Meta Ads had more branded searches than TikTok Ads among advertising platforms in New Zealand. Meta Ads was estimated to have 4.6K branded searches compared to TikTok Ads’ 1.4K, and held a 17.5% Share of Search versus TikTok Ads’ 5.2%.
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Which is more popular in search, Meta Ads or TikTok Ads?
Compare the ad platforms New Zealand marketers buy media on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Meta Ads, TikTok Ads. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Ads | Meta Ads | TikTok Ads | LinkedIn Ads | Microsoft Advertising |
|---|---|---|---|---|---|
| Oct 2025 | 79.5% | 12.7% | 4.7% | 1.6% | 1.6% |
| Nov 2025 | 79.9% | 12.8% | 4.4% | 1.3% | 1.6% |
| Dec 2025 | 76.9% | 13.9% | 6.1% | 1.6% | 1.4% |
| Jan 2026 | 75.6% | 16.2% | 5.4% | 1.7% | 1.1% |
| Feb 2026 | 76.3% | 16% | 4.3% | 1.9% | 1.4% |
| Mar 2026 | 78.1% | 14.4% | 3.9% | 1.9% | 1.7% |
| Apr 2026 | 77.8% | 16.1% | 3.3% | 1.4% | 1.4% |
| May 2026 | 74.2% | 18.7% | 4.6% | 1.4% | 1.1% |
| Jun 2026 | 69.1% | 23.7% | 4.4% | 1.5% | 1.3% |
| Jul 2026 | 67.2% | 23.7% | 6.7% | 1.4% | 1.1% |
| Aug 2026 | 74.7% | 17.5% | 5.2% | 1.3% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Meta Ads and TikTok Ads comparison changed over the last 12 months?
3 findings
- Meta Ads was ahead of TikTok Ads in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Meta Ads’ estimated Share of Search among advertising platforms in New Zealand moved from 12.7% to 17.5%, and its estimated monthly branded searches moved from 2.7K to 4.6K.
- Across the 11 months ending August 2026, TikTok Ads’ estimated Share of Search among advertising platforms in New Zealand moved from 4.7% to 5.2%, and its estimated monthly branded searches moved from 990 to 1.4K.
How did search popularity change for New Zealand advertising platforms in August 2026?
2 changes
In August 2026, Meta Ads lost estimated Share of Search among advertising platforms in New Zealand, from 23.7% to 17.5%.
In August 2026, TikTok Ads lost estimated Share of Search among advertising platforms in New Zealand, from 6.7% to 5.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Meta Ads’ and TikTok Ads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Meta Ads
8 branded search terms
- fb meta ads
- meta ads
- meta ads ads manager
- meta ads advertising
- meta ads near me
- meta ads online
- metaads
- metaads manager
TikTok Ads
5 branded search terms
- ads tiktok com
- tiktok ads
- tiktok ads manager
- tiktok ads new zealand
- tiktokads
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.