Brandwave

How popular isTikTok Ads in search?

In August 2026, there were an estimated 1.4K branded searches for TikTok Ads in New Zealand which is up 39.4% over the last 11 months. TikTok Ads holds 5.2% estimated Share of Search among New Zealand advertising platforms and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Google Ads74.7%
  2. Meta Ads17.5%
  3. TikTok Ads5.2%
  4. LinkedIn Ads1.3%
  5. Microsoft Advertising1.2%
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Which advertising platforms compete with TikTok Ads?

TikTok Ads against advertising platforms in New Zealand, by month

Share of Search by month for Google Ads, Meta Ads, TikTok Ads. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle AdsMeta AdsTikTok AdsLinkedIn AdsMicrosoft Advertising
Oct 202579.5%12.7%4.7%1.6%1.6%
Nov 202579.9%12.8%4.4%1.3%1.6%
Dec 202576.9%13.9%6.1%1.6%1.4%
Jan 202675.6%16.2%5.4%1.7%1.1%
Feb 202676.3%16%4.3%1.9%1.4%
Mar 202678.1%14.4%3.9%1.9%1.7%
Apr 202677.8%16.1%3.3%1.4%1.4%
May 202674.2%18.7%4.6%1.4%1.1%
Jun 202669.1%23.7%4.4%1.5%1.3%
Jul 202667.2%23.7%6.7%1.4%1.1%
Aug 202674.7%17.5%5.2%1.3%1.2%
Sep 2026—————

  1. 1.Google Ads

    74.7%

    held 1st · 19.7K estimated branded searches · +14.2% vs prior month · +7.6 points

  2. 2.Meta Ads

    17.5%

    held 2nd · 4.6K estimated branded searches · -24.2% vs prior month · -6.2 points

  3. 3.TikTok Ads

    5.2%

    held 3rd · 1.4K estimated branded searches · -19.8% vs prior month · -1.5 points

  4. 4.LinkedIn Ads

    1.3%

    held 4th · 350 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Microsoft Advertising

    1.2%

    held 5th · 320 estimated branded searches · +18.5% vs prior month · +0.2 points

Compare search popularity between TikTok Ads and its closest rivals

How has branded search demand for TikTok Ads changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for TikTok Ads in New Zealand rose from 990 to 1.4K.
  • Across the 11 months ending August 2026, TikTok Ads’ estimated Share of Search among advertising platforms in New Zealand increased from 4.7% to 5.2%.
  • Across the 11 months ending August 2026, TikTok Ads’ estimated Share of Search among advertising platforms in New Zealand peaked at 6.7% in July 2026 and was lowest at 3.3% in April 2026.

How did search popularity change for New Zealand advertising platforms in August 2026?

  1. In August 2026, Google Ads gained estimated Share of Search among advertising platforms in New Zealand, from 67.2% to 74.7%.

  2. In August 2026, Meta Ads lost estimated Share of Search among advertising platforms in New Zealand, from 23.7% to 17.5%.

  3. In August 2026, TikTok Ads lost estimated Share of Search among advertising platforms in New Zealand, from 6.7% to 5.2%.

How is TikTok Ads measured?

Brandwave collects information about searches that people make online using TikTok Ads’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • ads tiktok com
  • tiktok ads
  • tiktok ads manager
  • tiktok ads new zealand
  • tiktokads

Do you work for TikTok Ads? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is TikTok Ads your brand?

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