Microsoft Advertising vs TikTok Ads:Which is more popular by branded search in New Zealand?
In August 2026, TikTok Ads had more branded searches than Microsoft Advertising among advertising platforms in New Zealand. TikTok Ads was estimated to have 1.4K branded searches compared to Microsoft Advertising’s 320, and held a 5.2% Share of Search versus Microsoft Advertising’s 1.2%.
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Which is more popular in search, Microsoft Advertising or TikTok Ads?
Compare the ad platforms New Zealand marketers buy media on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TikTok Ads, Microsoft Advertising. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Ads | Meta Ads | TikTok Ads | LinkedIn Ads | Microsoft Advertising |
|---|---|---|---|---|---|
| Oct 2025 | 79.5% | 12.7% | 4.7% | 1.6% | 1.6% |
| Nov 2025 | 79.9% | 12.8% | 4.4% | 1.3% | 1.6% |
| Dec 2025 | 76.9% | 13.9% | 6.1% | 1.6% | 1.4% |
| Jan 2026 | 75.6% | 16.2% | 5.4% | 1.7% | 1.1% |
| Feb 2026 | 76.3% | 16% | 4.3% | 1.9% | 1.4% |
| Mar 2026 | 78.1% | 14.4% | 3.9% | 1.9% | 1.7% |
| Apr 2026 | 77.8% | 16.1% | 3.3% | 1.4% | 1.4% |
| May 2026 | 74.2% | 18.7% | 4.6% | 1.4% | 1.1% |
| Jun 2026 | 69.1% | 23.7% | 4.4% | 1.5% | 1.3% |
| Jul 2026 | 67.2% | 23.7% | 6.7% | 1.4% | 1.1% |
| Aug 2026 | 74.7% | 17.5% | 5.2% | 1.3% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Microsoft Advertising and TikTok Ads comparison changed over the last 12 months?
3 findings
- TikTok Ads was ahead of Microsoft Advertising in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Microsoft Advertising’s estimated Share of Search among advertising platforms in New Zealand moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 330 to 320.
- Across the 11 months ending August 2026, TikTok Ads’ estimated Share of Search among advertising platforms in New Zealand moved from 4.7% to 5.2%, and its estimated monthly branded searches moved from 990 to 1.4K.
How did search popularity change for New Zealand advertising platforms in August 2026?
1 change
In August 2026, TikTok Ads lost estimated Share of Search among advertising platforms in New Zealand, from 6.7% to 5.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Microsoft Advertising’s and TikTok Ads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Advertising
4 branded search terms
- ads microsoft com
- microsoft advertising
- microsoft advertising online
- microsoftadvertising
TikTok Ads
5 branded search terms
- ads tiktok com
- tiktok ads
- tiktok ads manager
- tiktok ads new zealand
- tiktokads
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.