Brandwave

How popular isMeta Ads?

In October 2026, people searched for Meta Ads by name about 3,620 times in New Zealand, a 35.1% increase from the previous year. These searches made up 8.3% of all New Zealand advertising platform searches, placing Meta Ads second out of five platforms. When we asked both ChatGPT and Google AI Overviews about advertising platforms, Meta Ads appeared in all answers and was the second most recommended of the five.

Search and AI answers in October 2026

Meta Ads is the second most searched of 5 competitors and the second most recommended in the AI answers we collected.

  1. Google AdsShare of searches 88%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Meta AdsShare of searches 8.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. TikTok AdsShare of searches 2.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. LinkedIn AdsShare of searches 0.67%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Microsoft AdvertisingShare of searches 0.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Meta Ads appeared in all five answers. Meta Ads is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Ads1st
  2. Meta Ads2nd
  3. TikTok Ads3rd
  4. LinkedIn Ads4th
  5. Microsoft Advertising–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Ads5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meta Ads5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TikTok Ads5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LinkedIn Ads4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Advertising0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Meta Ads compared with other New Zealand advertising platforms?

Meta Ads against advertising platforms in New Zealand, by month

Share of searches by month for Google Ads, Meta Ads, TikTok Ads. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AdsMeta AdsTikTok AdsLinkedIn AdsMicrosoft Advertising
Nov 202588%7.6%2.5%0.88%0.91%
Dec 202585.9%8.6%3.7%1%0.87%
Jan 202684.9%10%3.3%1.1%0.7%
Feb 202685.2%10%2.6%1.4%0.87%
Mar 202686.1%9.1%2.4%1.3%1.1%
Apr 202686.2%10%2%0.97%0.88%
May 202683.7%11.7%2.9%0.96%0.69%
Jun 202679.8%15.5%2.9%1.1%0.82%
Jul 202678.8%15.3%4.3%1%0.65%
Aug 202682.4%12.1%3.6%1%0.84%
Sep 202685.1%10.7%2.2%0.9%1.1%
Oct 202688%8.3%2.4%0.67%0.6%

  1. 1.Google Ads

    88%

    Held 1st. 38.3K estimated branded searches, +22.6% vs prior month. Share +2.8 points.

  2. 2.Meta Ads

    8.3%

    Held 2nd. 3.6K estimated branded searches, -7.7% vs prior month. Share -2.4 points.

  3. 3.TikTok Ads

    2.4%

    Held 3rd. 1.1K estimated branded searches, +30.9% vs prior month. Share +0.2 points.

  4. 4.LinkedIn Ads

    0.67%

    Moved from 5th to 4th. 290 estimated branded searches, -12.1% vs prior month. Share -0.2 points.

  5. 5.Microsoft Advertising

    0.6%

    Moved from 4th to 5th. 260 estimated branded searches, -33.3% vs prior month. Share -0.5 points.

Compare popularity between Meta Ads and its closest rivals

Every comparison with Meta Ads

9 comparisons

How has branded search demand for Meta Ads changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Meta Ads in New Zealand rose from 2.7K to 3.6K.
  • Across the 12 months ending October 2026, Meta Ads’ share of searches among advertising platforms in New Zealand increased from 7.6% to 8.3%.
  • Across the 12 months ending October 2026, Meta Ads’ share of searches among advertising platforms in New Zealand peaked at 15.5% in June 2026 and was lowest at 7.6% in November 2025.

How did search popularity change for New Zealand advertising platforms in October 2026?

5 changes

  1. In October 2026, Google Ads gained share of searches among advertising platforms in New Zealand, from 85.1% to 88%.

  2. In October 2026, Meta Ads lost share of searches among advertising platforms in New Zealand, from 10.7% to 8.3%.

  3. In October 2026, LinkedIn Ads rose from 5th to 4th among advertising platforms in New Zealand.

  4. In October 2026, Microsoft Advertising fell from 4th to 5th among advertising platforms in New Zealand.

  5. Estimated monthly branded searches for TikTok Ads in New Zealand rose 19.1% over 12 measured months, from 890 to 1.1K in October 2026.

How are Meta Ads’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Meta Ads’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fb meta ads
  • meta ads
  • meta ads advertising
  • metaads
  • metaads manager

How the Brand Demand Index is measured

Who owns Meta Ads?

Meta Ads is owned by Meta. Brandwave also tracks Facebook, Instagram, Messenger, Meta Business Suite, Meta Quest, Threads, WhatsApp and Workplace, owned by the same company, in New Zealand.

Do you work for Meta Ads? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Meta Ads compete?

Meta Ads is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Advertising platforms2nd of 58.3%Shown above
Digital ad buying platforms2nd of 89.3%Show ranking
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Is Meta Ads your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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