AdRoll vs Meta Ads:Which is more popular in New Zealand?
In October 2026, Meta Ads had more branded searches than AdRoll among digital ad buying platforms in New Zealand. Meta Ads had about 1,900 branded searches, while AdRoll had 20. Meta Ads made up 9.3% of all digital ad buying platform searches we track, and AdRoll accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about digital ad buying platforms, Meta Ads appeared in four of the five answers and AdRoll in none.
Who do people search for more?
Meta Ads, about 95 searches for every 1 for AdRoll
Who does AI mention more?
Meta Ads, mentioned in 4 of 5 answers, AdRoll in 0
Who does AI recommend more?
Meta Ads, the only one of the two named
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Top digital ad buying platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Meta Ads was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. AdRoll did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Meta Ads4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Trade Desk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Google Ads3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LinkedIn Ads2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
StackAdapt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AdRoll0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Basis Technologies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quantcast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital ad buying platforms
5 answers
Asked ChatGPT
“Which digital ad buying platform should I use in New Zealand?”
Asked ChatGPT
“What are the best digital ad buying platforms in New Zealand?”
Asked ChatGPT
“What's the best digital ad buying platform in New Zealand for a marketing team?”
Searched Google, AI Overview
“programmatic advertising platform”
Searched Google, AI Overview
“digital media buying platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is AdRoll or Meta Ads more popular in search?
This chart shows how often people search Google for AdRoll and Meta Ads by name. Each line represents a brand's share of searches for all eight digital ad buying platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Meta Ads, AdRoll. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Ads | Meta Ads | LinkedIn Ads | StackAdapt | The Trade Desk | AdRoll | Basis Technologies | Quantcast |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 89.6% | 7.9% | 1% | 0.55% | 0.67% | 0.12% | 0.06% | 0.06% |
| Dec 2025 | 88.1% | 8.9% | 1.5% | 0.36% | 0.8% | 0.18% | 0.09% | 0.09% |
| Jan 2026 | 85.4% | 11.3% | 1.5% | 0.49% | 0.99% | 0.14% | 0.07% | 0.14% |
| Feb 2026 | 87.2% | 9.4% | 1.5% | 0.5% | 1% | 0.22% | 0.07% | 0.07% |
| Mar 2026 | 87.1% | 9.4% | 1.5% | 0.41% | 1.2% | 0.18% | 0.06% | 0.12% |
| Apr 2026 | 87.9% | 9.5% | 1.2% | 0.42% | 0.65% | 0.12% | 0.06% | 0.06% |
| May 2026 | 86.3% | 11.1% | 1.2% | 0.41% | 0.64% | 0.18% | 0.06% | 0.06% |
| Jun 2026 | 87.6% | 9.5% | 1.5% | 0.41% | 0.65% | 0.12% | 0.12% | 0.12% |
| Jul 2026 | 87.6% | 9.5% | 1.5% | 0.41% | 0.53% | 0.24% | 0.12% | 0.12% |
| Aug 2026 | 87.7% | 9.5% | 1.2% | 0.53% | 0.83% | 0.06% | 0.06% | 0.06% |
| Sep 2026 | 86.2% | 11.1% | 1.2% | 0.52% | 0.64% | 0.17% | 0.12% | 0.06% |
| Oct 2026 | 88.9% | 9.3% | 0.83% | 0.44% | 0.34% | 0.1% | 0.05% | 0.05% |
How has branded search for AdRoll and Meta Ads changed in New Zealand over the last 12 months?
3 findings
- Meta Ads was ahead of AdRoll in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, AdRoll’s share of searches among digital ad buying platforms in New Zealand moved from 0.12% to 0.1%, and its estimated monthly branded searches held steady at 20.
- Across the 12 months ending October 2026, Meta Ads’ share of searches among digital ad buying platforms in New Zealand moved from 7.9% to 9.3%, and its estimated monthly branded searches moved from 1.3K to 1.9K.
How did search popularity change for New Zealand digital ad buying platforms in October 2026?
1 change
In October 2026, Meta Ads lost share of searches among digital ad buying platforms in New Zealand, from 11.1% to 9.3%.
How are AdRoll’s and Meta Ads’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AdRoll’s and Meta Ads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among digital ad buying platforms
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