Digital ad buying platforms in New Zealand:Which are most popular?

Name: Digital ad buying platforms in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Google Ads was the most searched digital ad buying platform in New Zealand, accounting for 88.9% of all searches among the eight platforms tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Meta Ads and The Trade Desk were mentioned most often, in four of the five answers. Google Ads was recommended most often, coming first in all three responses that gave a list.

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Top digital ad buying platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Meta Ads and The Trade Desk were mentioned most often, in four of the five answers. Google Ads was recommended most often, coming first in all three answers that gave a list. Meta Ads was second, and The Trade Desk was third. AdRoll, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Meta Ads	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
The Trade Desk	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Google Ads	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
LinkedIn Ads	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
StackAdapt	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
AdRoll	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Basis Technologies	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Quantcast	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Meta Ads4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Trade Desk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Google Ads3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LinkedIn Ads2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
StackAdapt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AdRoll0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Basis Technologies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quantcast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital ad buying platforms

5 answers

Asked ChatGPT
“Which digital ad buying platform should I use in New Zealand?”
Asked ChatGPT
“What are the best digital ad buying platforms in New Zealand?”
Asked ChatGPT
“What's the best digital ad buying platform in New Zealand for a marketing team?”
Searched Google, AI Overview
“programmatic advertising platform”
1. 1The Trade Desk
Searched Google, AI Overview
“digital media buying platform”
1. 1Meta Ads

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which digital ad buying platforms do people search for most?

This chart shows how often people search Google for each digital ad buying platform by name. Each line represents a brand's share of searches for all eight digital ad buying platforms we track, month by month, from searches in New Zealand.

Share of searches among digital ad buying platforms in New Zealand, by month

Month	Google Ads	Meta Ads	LinkedIn Ads	StackAdapt	The Trade Desk	AdRoll	Basis Technologies	Quantcast
Nov 2025	89.6%	7.9%	1%	0.55%	0.67%	0.12%	0.06%	0.06%
Dec 2025	88.1%	8.9%	1.5%	0.36%	0.8%	0.18%	0.09%	0.09%
Jan 2026	85.4%	11.3%	1.5%	0.49%	0.99%	0.14%	0.07%	0.14%
Feb 2026	87.2%	9.4%	1.5%	0.5%	1%	0.22%	0.07%	0.07%
Mar 2026	87.1%	9.4%	1.5%	0.41%	1.2%	0.18%	0.06%	0.12%
Apr 2026	87.9%	9.5%	1.2%	0.42%	0.65%	0.12%	0.06%	0.06%
May 2026	86.3%	11.1%	1.2%	0.41%	0.64%	0.18%	0.06%	0.06%
Jun 2026	87.6%	9.5%	1.5%	0.41%	0.65%	0.12%	0.12%	0.12%
Jul 2026	87.6%	9.5%	1.5%	0.41%	0.53%	0.24%	0.12%	0.12%
Aug 2026	87.7%	9.5%	1.2%	0.53%	0.83%	0.06%	0.06%	0.06%
Sep 2026	86.2%	11.1%	1.2%	0.52%	0.64%	0.17%	0.12%	0.06%
Oct 2026	88.9%	9.3%	0.83%	0.44%	0.34%	0.1%	0.05%	0.05%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Ads Google	88.9%	18.1K	+22.3%	+2.7 points
2, held 2nd	Meta Ads Meta	9.3%	1.9K	0%	-1.7 points
3, held 3rd	LinkedIn Ads Microsoft	0.83%	170	-19%	-0.4 points
4, moved from 5th to 4th	StackAdapt	0.44%	90	0%	-0.1 pointsmoved from 5th to 4th
5, moved from 4th to 5th	The Trade Desk	0.34%	70	-36.4%	-0.3 pointsmoved from 4th to 5th
6, held 6th	AdRoll	0.1%	20	-33.3%	-0.1 points
7, held 7th	Basis Technologies	0.05%	10	-50%	-0.1 points
8, held 8th	Quantcast	0.05%	10	0%	0 points

1.Google Ads
88.9%
Held 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +2.7 points.
2.Meta Ads
9.3%
Held 2nd. 1.9K estimated branded searches, 0% vs prior month. Share -1.7 points.
3.LinkedIn Ads
0.83%
Held 3rd. 170 estimated branded searches, -19% vs prior month. Share -0.4 points.
4.StackAdapt
0.44%
Moved from 5th to 4th. 90 estimated branded searches, 0% vs prior month. Share -0.1 points.
5.The Trade Desk
0.34%
Moved from 4th to 5th. 70 estimated branded searches, -36.4% vs prior month. Share -0.3 points.
6.AdRoll
0.1%
Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share -0.1 points.
7.Basis Technologies
0.05%
Held 7th. 10 estimated branded searches, -50% vs prior month. Share -0.1 points.
8.Quantcast
0.05%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among digital ad buying platforms in New Zealand?

8 brands

In October 2026, Google Ads was the most searched among digital ad buying platforms in New Zealand, with an estimated 18.1K branded searches, 88.9% of all searches for the eight tracked by the Brandwave Brand Demand Index. Meta Ads is in 2nd place, 79.5 percentage points behind at 9.3%.

New Zealand digital ad buying platforms, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Google Ads	89.6% → 88.9%	89.6%Nov 2025	85.4%Jan 2026	1st
Meta Ads	7.9% → 9.3%	11.3%Jan 2026	7.9%Nov 2025	2nd
LinkedIn Ads	1% → 0.83%	1.5%Jun 2026	0.83%Oct 2026	3rd
StackAdapt	0.55% → 0.44%	0.55%Nov 2025	0.36%Dec 2025	5th → 4th
The Trade Desk	0.67% → 0.34%	1.2%Mar 2026	0.34%Oct 2026	4th → 5th
AdRoll	0.12% → 0.1%	0.24%Jul 2026	0.06%Aug 2026	6th
Basis Technologies	0.06% → 0.05%	0.12%Jun 2026	0.05%Oct 2026	7th
Quantcast	0.06% → 0.05%	0.14%Jan 2026	0.05%Oct 2026	8th

Each finding as a sentence

Across the 12 months ending October 2026, Google Ads’ share of searches among digital ad buying platforms in New Zealand decreased from 89.6% to 88.9%.
Across the 12 months ending October 2026, Meta Ads’ share of searches among digital ad buying platforms in New Zealand increased from 7.9% to 9.3%.
Across the 12 months ending October 2026, Google Ads’ share of searches among digital ad buying platforms in New Zealand peaked at 89.6% in November 2025 and was lowest at 85.4% in January 2026.
Across the 12 months ending October 2026, Meta Ads’ share of searches among digital ad buying platforms in New Zealand peaked at 11.3% in January 2026 and was lowest at 7.9% in November 2025.
Across the 12 months ending October 2026, StackAdapt rose from 5th to 4th among digital ad buying platforms in New Zealand.
Across the 12 months ending October 2026, The Trade Desk fell from 4th to 5th among digital ad buying platforms in New Zealand.
Across the 12 months ending October 2026, LinkedIn Ads, AdRoll, Basis Technologies and Quantcast held steady: their share of searches among digital ad buying platforms in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand digital ad buying platforms in October 2026?

5 changes

In October 2026, Google Ads gained share of searches among digital ad buying platforms in New Zealand, from 86.2% to 88.9%.
In October 2026, Meta Ads lost share of searches among digital ad buying platforms in New Zealand, from 11.1% to 9.3%.
LinkedIn Ads’ share of searches among digital ad buying platforms in New Zealand has lost ground for 3 months in a row, from 1.5% to 0.83% in October 2026.
In October 2026, StackAdapt rose from 5th to 4th among digital ad buying platforms in New Zealand.
In October 2026, The Trade Desk fell from 4th to 5th among digital ad buying platforms in New Zealand.

How are branded searches counted for digital ad buying platforms?

11 search terms

Each brand's share of searches among digital ad buying platforms comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.