Brandwave

How popular isLinkedIn Ads?

In October 2026, people searched for LinkedIn Ads by name about 290 times in New Zealand, a 6.5% decrease from the previous year. These searches made up 0.83% of all New Zealand digital ad buying platform searches, placing LinkedIn Ads third out of eight platforms. When we asked both ChatGPT and Google AI Overviews about digital ad buying platforms, LinkedIn Ads appeared in two of the five answers and was the fourth most recommended of the eight.

Search and AI answers in October 2026

LinkedIn Ads is the third most searched of 8 competitors and the fourth most recommended in the AI answers we collected.

  1. Google AdsShare of searches 88.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Meta AdsShare of searches 9.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. LinkedIn AdsShare of searches 0.83%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. StackAdaptShare of searches 0.44%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. The Trade DeskShare of searches 0.34%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

+3 more

LinkedIn Ads website (opens in a new tab)

Follow LinkedIn Ads and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top digital ad buying platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LinkedIn Ads was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. LinkedIn Ads is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Ads1st
  2. Meta Ads2nd
  3. The Trade Desk3rd
  4. LinkedIn Ads4th
  5. StackAdapt5th
  6. AdRoll–
  7. Basis Technologies–
  8. Quantcast–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Meta Ads4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Trade Desk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Ads3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LinkedIn Ads2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • StackAdapt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AdRoll0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Basis Technologies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quantcast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital ad buying platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for LinkedIn Ads compared with other New Zealand digital ad buying platforms?

LinkedIn Ads against digital ad buying platforms in New Zealand, by month

Share of searches by month for Google Ads, Meta Ads, LinkedIn Ads. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AdsMeta AdsLinkedIn AdsStackAdaptThe Trade DeskAdRollBasis TechnologiesQuantcast
Nov 202589.6%7.9%1%0.55%0.67%0.12%0.06%0.06%
Dec 202588.1%8.9%1.5%0.36%0.8%0.18%0.09%0.09%
Jan 202685.4%11.3%1.5%0.49%0.99%0.14%0.07%0.14%
Feb 202687.2%9.4%1.5%0.5%1%0.22%0.07%0.07%
Mar 202687.1%9.4%1.5%0.41%1.2%0.18%0.06%0.12%
Apr 202687.9%9.5%1.2%0.42%0.65%0.12%0.06%0.06%
May 202686.3%11.1%1.2%0.41%0.64%0.18%0.06%0.06%
Jun 202687.6%9.5%1.5%0.41%0.65%0.12%0.12%0.12%
Jul 202687.6%9.5%1.5%0.41%0.53%0.24%0.12%0.12%
Aug 202687.7%9.5%1.2%0.53%0.83%0.06%0.06%0.06%
Sep 202686.2%11.1%1.2%0.52%0.64%0.17%0.12%0.06%
Oct 202688.9%9.3%0.83%0.44%0.34%0.1%0.05%0.05%

  1. 1.Google Ads

    88.9%

    Held 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +2.7 points.

  2. 2.Meta Ads

    9.3%

    Held 2nd. 1.9K estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. 3.LinkedIn Ads

    0.83%

    Held 3rd. 170 estimated branded searches, -19% vs prior month. Share -0.4 points.

  4. 4.StackAdapt

    0.44%

    Moved from 5th to 4th. 90 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.The Trade Desk

    0.34%

    Moved from 4th to 5th. 70 estimated branded searches, -36.4% vs prior month. Share -0.3 points.

  6. 6.AdRoll

    0.1%

    Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share -0.1 points.

  7. 7.Basis Technologies

    0.05%

    Held 7th. 10 estimated branded searches, -50% vs prior month. Share -0.1 points.

  8. 8.Quantcast

    0.05%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between LinkedIn Ads and its closest rivals

Every comparison with LinkedIn Ads

9 comparisons

How has branded search demand for LinkedIn Ads changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for LinkedIn Ads in New Zealand fell from 310 to 290.
  • Across the 12 months ending October 2026, LinkedIn Ads’ share of searches among digital ad buying platforms in New Zealand held steady, from 1% to 0.83%.

How did search popularity change for New Zealand digital ad buying platforms in October 2026?

5 changes

  1. In October 2026, Google Ads gained share of searches among digital ad buying platforms in New Zealand, from 86.2% to 88.9%.

  2. In October 2026, Meta Ads lost share of searches among digital ad buying platforms in New Zealand, from 11.1% to 9.3%.

  3. LinkedIn Ads’ share of searches among digital ad buying platforms in New Zealand has lost ground for 3 months in a row, from 1.5% to 0.83% in October 2026.

  4. In October 2026, StackAdapt rose from 5th to 4th among digital ad buying platforms in New Zealand.

  5. In October 2026, The Trade Desk fell from 4th to 5th among digital ad buying platforms in New Zealand.

How are LinkedIn Ads’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using LinkedIn Ads’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • linkedin ads
  • linkedin ads library
  • linkedin ads management
  • linkedinads

How the Brand Demand Index is measured

Who owns LinkedIn Ads?

LinkedIn Ads is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

Do you work for LinkedIn Ads? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does LinkedIn Ads compete?

LinkedIn Ads is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Advertising platforms4th of 50.67%Show ranking
Digital ad buying platforms3rd of 80.83%Shown above
Creator with pink hair and a pink jacket

Is LinkedIn Ads your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free