LinkedIn Ads vs Microsoft Advertising:Which is more popular by branded search in New Zealand?
In August 2026, LinkedIn Ads and Microsoft Advertising were level on Share of Search among advertising platforms in New Zealand, with an estimated 350 versus 320 branded searches, at 1.3% and 1.2% estimated Share of Search.
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Which is more popular in search, LinkedIn Ads or Microsoft Advertising?
Compare the ad platforms New Zealand marketers buy media on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LinkedIn Ads, Microsoft Advertising. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Ads | Meta Ads | TikTok Ads | LinkedIn Ads | Microsoft Advertising |
|---|---|---|---|---|---|
| Oct 2025 | 79.5% | 12.7% | 4.7% | 1.6% | 1.6% |
| Nov 2025 | 79.9% | 12.8% | 4.4% | 1.3% | 1.6% |
| Dec 2025 | 76.9% | 13.9% | 6.1% | 1.6% | 1.4% |
| Jan 2026 | 75.6% | 16.2% | 5.4% | 1.7% | 1.1% |
| Feb 2026 | 76.3% | 16% | 4.3% | 1.9% | 1.4% |
| Mar 2026 | 78.1% | 14.4% | 3.9% | 1.9% | 1.7% |
| Apr 2026 | 77.8% | 16.1% | 3.3% | 1.4% | 1.4% |
| May 2026 | 74.2% | 18.7% | 4.6% | 1.4% | 1.1% |
| Jun 2026 | 69.1% | 23.7% | 4.4% | 1.5% | 1.3% |
| Jul 2026 | 67.2% | 23.7% | 6.7% | 1.4% | 1.1% |
| Aug 2026 | 74.7% | 17.5% | 5.2% | 1.3% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the LinkedIn Ads and Microsoft Advertising comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Microsoft Advertising took it in November 2025, LinkedIn Ads took it in December 2025, Microsoft Advertising took it in April 2026, LinkedIn Ads took it in May 2026.
- Across the 11 months ending August 2026, LinkedIn Ads’ estimated Share of Search among advertising platforms in New Zealand moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 340 to 350.
- Across the 11 months ending August 2026, Microsoft Advertising’s estimated Share of Search among advertising platforms in New Zealand moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 330 to 320.
How did search popularity change for New Zealand advertising platforms in August 2026?
0 changes
Neither LinkedIn Ads nor Microsoft Advertising moved beyond provider rounding among advertising platforms in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using LinkedIn Ads’ and Microsoft Advertising’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LinkedIn Ads
6 branded search terms
- business linkedin com
- linkedin ads
- linkedin ads library
- linkedin ads management
- linkedin ads nz
- linkedinads
Microsoft Advertising
4 branded search terms
- ads microsoft com
- microsoft advertising
- microsoft advertising online
- microsoftadvertising
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.