How popular isLinkedIn Ads in search?
In August 2026, there were an estimated 350 branded searches for LinkedIn Ads in New Zealand which held steady over the last 11 months. LinkedIn Ads holds 1.3% estimated Share of Search among New Zealand advertising platforms and is ranked 4th of 5 competitors for search popularity.
Google Ads74.7%
Meta Ads17.5%
TikTok Ads5.2%
LinkedIn Ads1.3%Microsoft Advertising1.2%
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Which advertising platforms compete with LinkedIn Ads?
Share of Search by month for Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Ads | Meta Ads | TikTok Ads | LinkedIn Ads | Microsoft Advertising |
|---|---|---|---|---|---|
| Oct 2025 | 79.5% | 12.7% | 4.7% | 1.6% | 1.6% |
| Nov 2025 | 79.9% | 12.8% | 4.4% | 1.3% | 1.6% |
| Dec 2025 | 76.9% | 13.9% | 6.1% | 1.6% | 1.4% |
| Jan 2026 | 75.6% | 16.2% | 5.4% | 1.7% | 1.1% |
| Feb 2026 | 76.3% | 16% | 4.3% | 1.9% | 1.4% |
| Mar 2026 | 78.1% | 14.4% | 3.9% | 1.9% | 1.7% |
| Apr 2026 | 77.8% | 16.1% | 3.3% | 1.4% | 1.4% |
| May 2026 | 74.2% | 18.7% | 4.6% | 1.4% | 1.1% |
| Jun 2026 | 69.1% | 23.7% | 4.4% | 1.5% | 1.3% |
| Jul 2026 | 67.2% | 23.7% | 6.7% | 1.4% | 1.1% |
| Aug 2026 | 74.7% | 17.5% | 5.2% | 1.3% | 1.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.7% | 19.7K | +14.2% | +7.6 points | |
| 2, held 2nd | 17.5% | 4.6K | -24.2% | -6.2 points | |
| 3, held 3rd | 5.2% | 1.4K | -19.8% | -1.5 points | |
| 4, held 4th | 1.3% | 350 | 0% | 0 points | |
| 5, held 5th | 1.2% | 320 | +18.5% | +0.2 points |
74.7%
held 1st · 19.7K estimated branded searches · +14.2% vs prior month · +7.6 points
2.
Meta Ads17.5%
held 2nd · 4.6K estimated branded searches · -24.2% vs prior month · -6.2 points
5.2%
held 3rd · 1.4K estimated branded searches · -19.8% vs prior month · -1.5 points
1.3%
held 4th · 350 estimated branded searches · 0% vs prior month · 0 points
1.2%
held 5th · 320 estimated branded searches · +18.5% vs prior month · +0.2 points
Compare search popularity between LinkedIn Ads and its closest rivals
How has branded search demand for LinkedIn Ads changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for LinkedIn Ads in New Zealand held steady, from 340 to 350.
- Across the 11 months ending August 2026, LinkedIn Ads’ estimated Share of Search among advertising platforms in New Zealand held steady, from 1.6% to 1.3%.
How did search popularity change for New Zealand advertising platforms in August 2026?
3 changes
In August 2026, Google Ads gained estimated Share of Search among advertising platforms in New Zealand, from 67.2% to 74.7%.
In August 2026, Meta Ads lost estimated Share of Search among advertising platforms in New Zealand, from 23.7% to 17.5%.
In August 2026, TikTok Ads lost estimated Share of Search among advertising platforms in New Zealand, from 6.7% to 5.2%.
How is LinkedIn Ads measured?
Brandwave collects information about searches that people make online using LinkedIn Ads’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- business linkedin com
- linkedin ads
- linkedin ads library
- linkedin ads management
- linkedin ads nz
- linkedinads
Who owns LinkedIn Ads?
Microsoft. Brandwave also tracks 
Bing, 
GitHub Actions, GitHub Copilot, LinkedIn, Microsoft 365, Microsoft Authenticator, Microsoft Bookings, 
Microsoft Dynamics 365, Microsoft Edge, 
Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, 
Microsoft Translator, Microsoft Visio, 
Minecraft, OneDrive, 
OneNote, 
Outlook, Power Automate, Power BI, SharePoint, 
Xbox and Xbox Game Pass, owned by the same company, in New Zealand.
Do you work for LinkedIn Ads? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is LinkedIn Ads your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.