Brandwave

How popular isLinkedIn Ads?

In October 2026, people searched for LinkedIn Ads by name about 290 times in New Zealand, a 6.5% decrease from the previous year. These searches made up 0.67% of all New Zealand advertising platform searches, placing LinkedIn Ads fourth out of five platforms. When we asked both ChatGPT and Google AI Overviews about advertising platforms, LinkedIn Ads appeared in four of the five answers and was the fourth most recommended of the five.

Search and AI answers in October 2026

LinkedIn Ads is the fourth most searched of 5 competitors and the fourth most recommended in the AI answers we collected.

  1. Google AdsShare of searches 88%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Meta AdsShare of searches 8.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. TikTok AdsShare of searches 2.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. LinkedIn AdsShare of searches 0.67%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Microsoft AdvertisingShare of searches 0.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top advertising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LinkedIn Ads was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. LinkedIn Ads is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Ads1st
  2. Meta Ads2nd
  3. TikTok Ads3rd
  4. LinkedIn Ads4th
  5. Microsoft Advertising–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Ads5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meta Ads5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TikTok Ads5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LinkedIn Ads4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Advertising0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about advertising platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for LinkedIn Ads compared with other New Zealand advertising platforms?

LinkedIn Ads against advertising platforms in New Zealand, by month

Share of searches by month for Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AdsMeta AdsTikTok AdsLinkedIn AdsMicrosoft Advertising
Nov 202588%7.6%2.5%0.88%0.91%
Dec 202585.9%8.6%3.7%1%0.87%
Jan 202684.9%10%3.3%1.1%0.7%
Feb 202685.2%10%2.6%1.4%0.87%
Mar 202686.1%9.1%2.4%1.3%1.1%
Apr 202686.2%10%2%0.97%0.88%
May 202683.7%11.7%2.9%0.96%0.69%
Jun 202679.8%15.5%2.9%1.1%0.82%
Jul 202678.8%15.3%4.3%1%0.65%
Aug 202682.4%12.1%3.6%1%0.84%
Sep 202685.1%10.7%2.2%0.9%1.1%
Oct 202688%8.3%2.4%0.67%0.6%

  1. 1.Google Ads

    88%

    Held 1st. 38.3K estimated branded searches, +22.6% vs prior month. Share +2.8 points.

  2. 2.Meta Ads

    8.3%

    Held 2nd. 3.6K estimated branded searches, -7.7% vs prior month. Share -2.4 points.

  3. 3.TikTok Ads

    2.4%

    Held 3rd. 1.1K estimated branded searches, +30.9% vs prior month. Share +0.2 points.

  4. 4.LinkedIn Ads

    0.67%

    Moved from 5th to 4th. 290 estimated branded searches, -12.1% vs prior month. Share -0.2 points.

  5. 5.Microsoft Advertising

    0.6%

    Moved from 4th to 5th. 260 estimated branded searches, -33.3% vs prior month. Share -0.5 points.

Compare popularity between LinkedIn Ads and its closest rivals

Every comparison with LinkedIn Ads

9 comparisons

How has branded search demand for LinkedIn Ads changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for LinkedIn Ads in New Zealand fell from 310 to 290.
  • Across the 12 months ending October 2026, LinkedIn Ads rose from 5th to 4th among advertising platforms in New Zealand.

How did search popularity change for New Zealand advertising platforms in October 2026?

5 changes

  1. In October 2026, Google Ads gained share of searches among advertising platforms in New Zealand, from 85.1% to 88%.

  2. In October 2026, Meta Ads lost share of searches among advertising platforms in New Zealand, from 10.7% to 8.3%.

  3. In October 2026, LinkedIn Ads rose from 5th to 4th among advertising platforms in New Zealand.

  4. In October 2026, Microsoft Advertising fell from 4th to 5th among advertising platforms in New Zealand.

  5. Estimated monthly branded searches for TikTok Ads in New Zealand rose 19.1% over 12 measured months, from 890 to 1.1K in October 2026.

How are LinkedIn Ads’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using LinkedIn Ads’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • linkedin ads
  • linkedin ads library
  • linkedin ads management
  • linkedinads

How the Brand Demand Index is measured

Who owns LinkedIn Ads?

LinkedIn Ads is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

Do you work for LinkedIn Ads? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does LinkedIn Ads compete?

LinkedIn Ads is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Advertising platforms4th of 50.67%Shown above
Digital ad buying platforms3rd of 80.83%Show ranking
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Is LinkedIn Ads your brand?

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