How popular isMicrosoft Authenticator in search?
In August 2026, there were an estimated 4.3K branded searches for Microsoft Authenticator in New Zealand which is down 17% over the last 11 months. Microsoft Authenticator holds 37.4% estimated Share of Search among New Zealand authenticator apps and is ranked 2nd of 4 competitors for search popularity.
Google Authenticator57.3%
Microsoft Authenticator37.4%
Authy3.8%
Cisco Duo1.6%
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Which authenticator apps compete with Microsoft Authenticator?
Share of Search by month for Google Authenticator, Microsoft Authenticator, Authy. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Authenticator | Microsoft Authenticator | Authy | Cisco Duo |
|---|---|---|---|---|
| Oct 2025 | 45.7% | 47.3% | 5.4% | 1.7% |
| Nov 2025 | 45.2% | 47.6% | 5.3% | 1.9% |
| Dec 2025 | 46.4% | 44.7% | 5.9% | 3% |
| Jan 2026 | 48.3% | 44.6% | 4.8% | 2.3% |
| Feb 2026 | 50% | 43.5% | 4.2% | 2.2% |
| Mar 2026 | 49.9% | 43.5% | 4.2% | 2.4% |
| Apr 2026 | 48.2% | 45.4% | 4.5% | 2% |
| May 2026 | 56.2% | 37.5% | 4.8% | 1.5% |
| Jun 2026 | 64.2% | 30.6% | 3.7% | 1.4% |
| Jul 2026 | 59.6% | 34.7% | 3.7% | 2% |
| Aug 2026 | 57.3% | 37.4% | 3.8% | 1.6% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.3% | 6.5K | -10.6% | -2.4 points | |
| 2, held 2nd | 37.4% | 4.3K | +0.24% | +2.7 points | |
| 3, held 3rd | 3.8% | 430 | -4.4% | +0.1 points | |
| 4, held 4th | 1.6% | 180 | -25% | -0.4 points |
57.3%
held 1st · 6.5K estimated branded searches · -10.6% vs prior month · -2.4 points
37.4%
held 2nd · 4.3K estimated branded searches · +0.24% vs prior month · +2.7 points
3.
Authy3.8%
held 3rd · 430 estimated branded searches · -4.4% vs prior month · +0.1 points
1.6%
held 4th · 180 estimated branded searches · -25% vs prior month · -0.4 points
Compare search popularity between Microsoft Authenticator and its closest rivals
How has branded search demand for Microsoft Authenticator changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Authenticator in New Zealand fell from 5.1K to 4.3K.
- Across the 11 months ending August 2026, Microsoft Authenticator’s estimated Share of Search among authenticator apps in New Zealand decreased from 47.3% to 37.4%.
- Across the 11 months ending August 2026, Microsoft Authenticator’s estimated Share of Search among authenticator apps in New Zealand peaked at 47.6% in November 2025 and was lowest at 30.6% in June 2026.
- Across the 11 months ending August 2026, Microsoft Authenticator fell from 1st to 2nd among authenticator apps in New Zealand.
How did search popularity change for New Zealand authenticator apps in August 2026?
3 changes
In August 2026, Microsoft Authenticator gained estimated Share of Search among authenticator apps in New Zealand, from 34.7% to 37.4%.
In August 2026, Google Authenticator lost estimated Share of Search among authenticator apps in New Zealand, from 59.6% to 57.3%.
Estimated monthly branded searches for Authy in New Zealand fell 25.9% over 11 measured months, from 580 to 430 in August 2026.
How is Microsoft Authenticator measured?
Brandwave collects information about searches that people make online using Microsoft Authenticator’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
12 branded search terms
- android microsoft authenticator app
- app microsoft authenticator
- download microsoft authenticator app
- microsoft authenticator
- microsoft authenticator 2fa
- microsoft authenticator app for windows
- microsoft authenticator authenticator
- microsoft authenticator near me
- microsoft authenticator online
- microsoftauthenticator
- set up microsoft authenticator
- transferring microsoft authenticator to new phone
Who owns Microsoft Authenticator?
Microsoft Authenticator is owned by Microsoft. Brandwave also tracks 
Bing, 
GitHub Actions, GitHub Copilot, 
LinkedIn Ads, Microsoft 365, 
Microsoft Bookings, 
Microsoft Dynamics 365, Microsoft Edge, 
Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, 
Microsoft Translator, Microsoft Visio, 
Minecraft, OneDrive, 
OneNote, 
Outlook, Power Automate, Power BI, SharePoint, 
Xbox and Xbox Game Pass, owned by the same company, in New Zealand.
Do you work for Microsoft Authenticator? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Microsoft Authenticator your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.