Authenticator apps in New Zealand:Which brands are most popular in search?
In August 2026, Google Authenticator was the most searched among authenticator apps in New Zealand, with an estimated 6.5K branded searches and 57.3% estimated Share of Search within this set.
Google Authenticator57.3%
Microsoft Authenticator37.4%
Authy3.8%
Cisco Duo1.6%
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Share of SearchLeaderboard
Compare the two-factor authenticator apps New Zealanders secure accounts with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Authenticator, Microsoft Authenticator, Authy. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Authenticator | Microsoft Authenticator | Authy | Cisco Duo |
|---|---|---|---|---|
| Oct 2025 | 45.7% | 47.3% | 5.4% | 1.7% |
| Nov 2025 | 45.2% | 47.6% | 5.3% | 1.9% |
| Dec 2025 | 46.4% | 44.7% | 5.9% | 3% |
| Jan 2026 | 48.3% | 44.6% | 4.8% | 2.3% |
| Feb 2026 | 50% | 43.5% | 4.2% | 2.2% |
| Mar 2026 | 49.9% | 43.5% | 4.2% | 2.4% |
| Apr 2026 | 48.2% | 45.4% | 4.5% | 2% |
| May 2026 | 56.2% | 37.5% | 4.8% | 1.5% |
| Jun 2026 | 64.2% | 30.6% | 3.7% | 1.4% |
| Jul 2026 | 59.6% | 34.7% | 3.7% | 2% |
| Aug 2026 | 57.3% | 37.4% | 3.8% | 1.6% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.3% | 6.5K | -10.6% | -2.4 points | |
| 2, held 2nd | 37.4% | 4.3K | +0.24% | +2.7 points | |
| 3, held 3rd | 3.8% | 430 | -4.4% | +0.1 points | |
| 4, held 4th | 1.6% | 180 | -25% | -0.4 points |
57.3%
held 1st · 6.5K estimated branded searches · -10.6% vs prior month · -2.4 points
37.4%
held 2nd · 4.3K estimated branded searches · +0.24% vs prior month · +2.7 points
3.
Authy3.8%
held 3rd · 430 estimated branded searches · -4.4% vs prior month · +0.1 points
1.6%
held 4th · 180 estimated branded searches · -25% vs prior month · -0.4 points
Compare search popularity between leading brands
Which brand is most popular in search among authenticator apps in New Zealand?
4 brands
In August 2026, Google Authenticator was the most searched among authenticator apps in New Zealand, with an estimated 6.5K branded searches and 57.3% estimated Share of Search within this set. Microsoft Authenticator is in 2nd place, 19.9 percentage points behind at 37.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Google Authenticator | 45.7% → 57.3% | 64.2%Jun 2026 | 45.2%Nov 2025 | 2nd → 1st |
| Microsoft Authenticator | 47.3% → 37.4% | 47.6%Nov 2025 | 30.6%Jun 2026 | 1st → 2nd |
| Authy | 5.4% → 3.8% | 5.9%Dec 2025 | 3.7%Jul 2026 | 3rd |
| Cisco Duo | 1.7% → 1.6% | 3%Dec 2025 | 1.4%Jun 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Google Authenticator’s estimated Share of Search among authenticator apps in New Zealand increased from 45.7% to 57.3%.
- Across the 11 months ending August 2026, Microsoft Authenticator’s estimated Share of Search among authenticator apps in New Zealand decreased from 47.3% to 37.4%.
- Across the 11 months ending August 2026, Authy’s estimated Share of Search among authenticator apps in New Zealand decreased from 5.4% to 3.8%.
- Across the 11 months ending August 2026, Google Authenticator’s estimated Share of Search among authenticator apps in New Zealand peaked at 64.2% in June 2026 and was lowest at 45.2% in November 2025.
- Across the 11 months ending August 2026, Microsoft Authenticator’s estimated Share of Search among authenticator apps in New Zealand peaked at 47.6% in November 2025 and was lowest at 30.6% in June 2026.
- Across the 11 months ending August 2026, Authy’s estimated Share of Search among authenticator apps in New Zealand peaked at 5.9% in December 2025 and was lowest at 3.7% in July 2026.
- Across the 11 months ending August 2026, Cisco Duo’s estimated Share of Search among authenticator apps in New Zealand peaked at 3% in December 2025 and was lowest at 1.4% in June 2026.
- Across the 11 months ending August 2026, Google Authenticator rose from 2nd to 1st among authenticator apps in New Zealand.
- Across the 11 months ending August 2026, Microsoft Authenticator fell from 1st to 2nd among authenticator apps in New Zealand.
- Across the 11 months ending August 2026, Cisco Duo held steady: its estimated Share of Search among authenticator apps in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand authenticator apps in August 2026?
3 changes
In August 2026, Microsoft Authenticator gained estimated Share of Search among authenticator apps in New Zealand, from 34.7% to 37.4%.
In August 2026, Google Authenticator lost estimated Share of Search among authenticator apps in New Zealand, from 59.6% to 57.3%.
Estimated monthly branded searches for Authy in New Zealand fell 25.9% over 11 measured months, from 580 to 430 in August 2026.
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