Authy vs Google Authenticator:Which is more popular by branded search in New Zealand?
In August 2026, Google Authenticator had more branded searches than Authy among authenticator apps in New Zealand. Google Authenticator was estimated to have 6.5K branded searches compared to Authy’s 430, and held a 57.3% Share of Search versus Authy’s 3.8%.
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Which is more popular in search, Authy or Google Authenticator?
Compare the two-factor authenticator apps New Zealanders secure accounts with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Authenticator, Authy. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Authenticator | Microsoft Authenticator | Authy | Cisco Duo |
|---|---|---|---|---|
| Oct 2025 | 45.7% | 47.3% | 5.4% | 1.7% |
| Nov 2025 | 45.2% | 47.6% | 5.3% | 1.9% |
| Dec 2025 | 46.4% | 44.7% | 5.9% | 3% |
| Jan 2026 | 48.3% | 44.6% | 4.8% | 2.3% |
| Feb 2026 | 50% | 43.5% | 4.2% | 2.2% |
| Mar 2026 | 49.9% | 43.5% | 4.2% | 2.4% |
| Apr 2026 | 48.2% | 45.4% | 4.5% | 2% |
| May 2026 | 56.2% | 37.5% | 4.8% | 1.5% |
| Jun 2026 | 64.2% | 30.6% | 3.7% | 1.4% |
| Jul 2026 | 59.6% | 34.7% | 3.7% | 2% |
| Aug 2026 | 57.3% | 37.4% | 3.8% | 1.6% |
| Sep 2026 | — | — | — | — |
How has the Authy and Google Authenticator comparison changed over the last 12 months?
3 findings
- Google Authenticator was ahead of Authy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Authy’s estimated Share of Search among authenticator apps in New Zealand moved from 5.4% to 3.8%, and its estimated monthly branded searches moved from 580 to 430.
- Across the 11 months ending August 2026, Google Authenticator’s estimated Share of Search among authenticator apps in New Zealand moved from 45.7% to 57.3%, and its estimated monthly branded searches moved from 5K to 6.5K.
How did search popularity change for New Zealand authenticator apps in August 2026?
2 changes
In August 2026, Google Authenticator lost estimated Share of Search among authenticator apps in New Zealand, from 59.6% to 57.3%.
Estimated monthly branded searches for Authy in New Zealand fell 25.9% over 11 measured months, from 580 to 430 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Authy’s and Google Authenticator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Authy
9 branded search terms
- authy
- authy 2fa
- authy app
- authy authenticator
- authy com
- authy desktop
- authy near me
- authy online
- authy two factor
Google Authenticator
13 branded search terms
- 2fa google authenticator
- google auth
- google authenticator app
- google authenticator app download
- google authenticator authenticator
- google authenticator desktop
- google authenticator near me
- google authenticator online
- google authenticator pc
- google authenticator two factor
- google google authenticator
- googleauthenticator
- support google com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.