How popular isAuthy in search?
In August 2026, there were an estimated 430 branded searches for Authy in New Zealand which is down 25.9% over the last 11 months. Authy holds 3.8% estimated Share of Search among New Zealand authenticator apps and is ranked 3rd of 4 competitors for search popularity.
Google Authenticator57.3%
Microsoft Authenticator37.4%
Authy3.8%
Cisco Duo1.6%
Follow Authy and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which authenticator apps compete with Authy?
Share of Search by month for Google Authenticator, Microsoft Authenticator, Authy. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Authenticator | Microsoft Authenticator | Authy | Cisco Duo |
|---|---|---|---|---|
| Oct 2025 | 45.7% | 47.3% | 5.4% | 1.7% |
| Nov 2025 | 45.2% | 47.6% | 5.3% | 1.9% |
| Dec 2025 | 46.4% | 44.7% | 5.9% | 3% |
| Jan 2026 | 48.3% | 44.6% | 4.8% | 2.3% |
| Feb 2026 | 50% | 43.5% | 4.2% | 2.2% |
| Mar 2026 | 49.9% | 43.5% | 4.2% | 2.4% |
| Apr 2026 | 48.2% | 45.4% | 4.5% | 2% |
| May 2026 | 56.2% | 37.5% | 4.8% | 1.5% |
| Jun 2026 | 64.2% | 30.6% | 3.7% | 1.4% |
| Jul 2026 | 59.6% | 34.7% | 3.7% | 2% |
| Aug 2026 | 57.3% | 37.4% | 3.8% | 1.6% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.3% | 6.5K | -10.6% | -2.4 points | |
| 2, held 2nd | 37.4% | 4.3K | +0.24% | +2.7 points | |
| 3, held 3rd | 3.8% | 430 | -4.4% | +0.1 points | |
| 4, held 4th | 1.6% | 180 | -25% | -0.4 points |
57.3%
held 1st · 6.5K estimated branded searches · -10.6% vs prior month · -2.4 points
37.4%
held 2nd · 4.3K estimated branded searches · +0.24% vs prior month · +2.7 points
3.
Authy3.8%
held 3rd · 430 estimated branded searches · -4.4% vs prior month · +0.1 points
1.6%
held 4th · 180 estimated branded searches · -25% vs prior month · -0.4 points
Compare search popularity between Authy and its closest rivals
How has branded search demand for Authy changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Authy in New Zealand fell from 580 to 430.
- Across the 11 months ending August 2026, Authy’s estimated Share of Search among authenticator apps in New Zealand decreased from 5.4% to 3.8%.
- Across the 11 months ending August 2026, Authy’s estimated Share of Search among authenticator apps in New Zealand peaked at 5.9% in December 2025 and was lowest at 3.7% in July 2026.
How did search popularity change for New Zealand authenticator apps in August 2026?
3 changes
In August 2026, Microsoft Authenticator gained estimated Share of Search among authenticator apps in New Zealand, from 34.7% to 37.4%.
In August 2026, Google Authenticator lost estimated Share of Search among authenticator apps in New Zealand, from 59.6% to 57.3%.
Estimated monthly branded searches for Authy in New Zealand fell 25.9% over 11 measured months, from 580 to 430 in August 2026.
How is Authy measured?
Brandwave collects information about searches that people make online using Authy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- authy
- authy 2fa
- authy app
- authy authenticator
- authy com
- authy desktop
- authy near me
- authy online
- authy two factor
Do you work for Authy? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Authy your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.