Brandwave

Authy vs Ente Auth:Which is more popular?

In September 2026, Authy had more branded searches than Ente Auth among authenticator apps in New Zealand. Authy had about 390 branded searches, while Ente Auth had 90. Authy made up 4.4% of all authenticator app searches we track, and Ente Auth accounted for 1%. When we asked ChatGPT and Google AI Overviews about authenticator apps, Ente Auth appeared in two of the five answers and Authy in one. Ente Auth was mentioned before Authy in two out of three answers that named either.

Among authenticator apps in New Zealand in September 2026

Who do people search for more?

Authy, about 4 searches for every 1 for Ente Auth

Authy 390 searchesEnte Auth 90 searches

Who does AI mention more?

Ente Auth, mentioned in 2 of 5 answers, Authy in 1

Ente Auth in 2 of 5Authy in 1 of 5

Who does AI recommend more?

Ente Auth, named ahead of Authy in 2 of 3 answers

Ente Auth first in 2Authy first in 1

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Top authenticator apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ente Auth was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Authy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ente Auth was listed before Authy in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Authenticator1st
  2. 2FAS2nd
  3. Google Authenticator3rd
  4. Aegis Authenticator4th
  5. Ente Auth5th
  6. Authy6th
  7. Cisco Duo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Authenticator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Authenticator4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 2FAS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aegis Authenticator3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ente Auth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Authy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cisco Duo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about authenticator apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Authy or Ente Auth more popular in search?

This chart shows how often people search Google for Authy and Ente Auth by name. Each line represents a brand's share of searches for all seven authenticator apps we track, month by month, from searches in New Zealand.

Authy and Ente Auth among authenticator apps in New Zealand, by month

Share of searches by month for Authy, Ente Auth. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AuthenticatorMicrosoft AuthenticatorAuthyCisco DuoEnte Auth2FASAegis Authenticator
Oct 202545.3%46%5.4%1.8%0.86%0.48%0.19%
Nov 202544.8%46%5.3%2.2%1%0.46%0.23%
Dec 202545.8%43.2%5.8%3.4%1%0.59%0.15%
Jan 202647.7%43%4.7%2.7%0.9%0.7%0.4%
Feb 202649.3%42.5%4.2%2.4%0.8%0.53%0.18%
Mar 202649.1%42.2%4.2%2.6%0.79%0.79%0.26%
Apr 202647.6%44.1%4.4%2.2%0.72%0.72%0.2%
May 202655.5%36.5%4.6%1.6%0.89%0.57%0.24%
Jun 202663.5%29.5%3.7%1.7%0.81%0.66%0.15%
Jul 202659%33.7%3.6%2.1%0.92%0.59%0.17%
Aug 202656.8%36.1%3.6%1.9%0.99%0.45%0.18%
Sep 202651.3%39.5%4.4%2.8%1%0.78%0.22%

How has the Authy and Ente Auth comparison changed over the last 12 months?

3 findings
  • Authy was ahead of Ente Auth in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Authy’s share of searches among authenticator apps in New Zealand moved from 5.4% to 4.4%, and its estimated monthly branded searches moved from 560 to 390.
  • Across the 12 months ending September 2026, Ente Auth’s share of searches among authenticator apps in New Zealand moved from 0.86% to 1%, and its estimated monthly branded searches held steady at 90.

How did search popularity change for New Zealand authenticator apps in September 2026?

1 change

  1. In September 2026, Authy gained share of searches among authenticator apps in New Zealand, from 3.6% to 4.4%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Authy’s and Ente Auth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Authy

5 branded search terms

  • authy
  • authy app
  • authy authenticator
  • authy desktop
  • authy two factor

Ente Auth

1 branded search term

  • ente auth

How the Brand Demand Index is measured

Other head-to-heads among authenticator apps

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