Authy vs Microsoft Authenticator:Which is more popular?
In September 2026, Microsoft Authenticator had more branded searches than Authy among authenticator apps in New Zealand. Microsoft Authenticator had about 3,520 branded searches, while Authy had 390. Microsoft Authenticator made up 39.5% of all authenticator app searches we track, and Authy accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about authenticator apps, Microsoft Authenticator appeared in all five answers and Authy in one. Microsoft Authenticator was mentioned before Authy in every answer.
Who do people search for more?
Microsoft Authenticator, about 9 searches for every 1 for Authy
Who does AI mention more?
Microsoft Authenticator, mentioned in every answer we collected
Who does AI recommend more?
Microsoft Authenticator, named ahead of Authy in every answer
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Top authenticator apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Authenticator appeared in all five answers. Authy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Microsoft Authenticator was listed before Authy in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Microsoft Authenticator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Google Authenticator4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
2FAS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aegis Authenticator3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ente Auth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Authy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cisco Duo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about authenticator apps
5 answers
Asked ChatGPT
“Which authenticator app should I use in New Zealand?”
Asked ChatGPT
“What are the best authenticator apps in New Zealand?”
Asked ChatGPT
“What's the best authenticator app in New Zealand for two factor codes?”
Searched Google, AI Overview
“authenticator app”
Searched Google, AI Overview
“auth app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Authy or Microsoft Authenticator more popular in search?
This chart shows how often people search Google for Authy and Microsoft Authenticator by name. Each line represents a brand's share of searches for all seven authenticator apps we track, month by month, from searches in New Zealand.
Share of searches by month for Microsoft Authenticator, Authy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Authenticator | Microsoft Authenticator | Authy | Cisco Duo | Ente Auth | 2FAS | Aegis Authenticator |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.3% | 46% | 5.4% | 1.8% | 0.86% | 0.48% | 0.19% |
| Nov 2025 | 44.8% | 46% | 5.3% | 2.2% | 1% | 0.46% | 0.23% |
| Dec 2025 | 45.8% | 43.2% | 5.8% | 3.4% | 1% | 0.59% | 0.15% |
| Jan 2026 | 47.7% | 43% | 4.7% | 2.7% | 0.9% | 0.7% | 0.4% |
| Feb 2026 | 49.3% | 42.5% | 4.2% | 2.4% | 0.8% | 0.53% | 0.18% |
| Mar 2026 | 49.1% | 42.2% | 4.2% | 2.6% | 0.79% | 0.79% | 0.26% |
| Apr 2026 | 47.6% | 44.1% | 4.4% | 2.2% | 0.72% | 0.72% | 0.2% |
| May 2026 | 55.5% | 36.5% | 4.6% | 1.6% | 0.89% | 0.57% | 0.24% |
| Jun 2026 | 63.5% | 29.5% | 3.7% | 1.7% | 0.81% | 0.66% | 0.15% |
| Jul 2026 | 59% | 33.7% | 3.6% | 2.1% | 0.92% | 0.59% | 0.17% |
| Aug 2026 | 56.8% | 36.1% | 3.6% | 1.9% | 0.99% | 0.45% | 0.18% |
| Sep 2026 | 51.3% | 39.5% | 4.4% | 2.8% | 1% | 0.78% | 0.22% |
How has the Authy and Microsoft Authenticator comparison changed over the last 12 months?
3 findings
- Microsoft Authenticator was ahead of Authy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Authy’s share of searches among authenticator apps in New Zealand moved from 5.4% to 4.4%, and its estimated monthly branded searches moved from 560 to 390.
- Across the 12 months ending September 2026, Microsoft Authenticator’s share of searches among authenticator apps in New Zealand moved from 46% to 39.5%, and its estimated monthly branded searches moved from 4.8K to 3.5K.
How did search popularity change for New Zealand authenticator apps in September 2026?
2 changes
In September 2026, Microsoft Authenticator gained share of searches among authenticator apps in New Zealand, from 36.1% to 39.5%.
In September 2026, Authy gained share of searches among authenticator apps in New Zealand, from 3.6% to 4.4%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Authy’s and Microsoft Authenticator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Authy
5 branded search terms
- authy
- authy app
- authy authenticator
- authy desktop
- authy two factor
Microsoft Authenticator
5 branded search terms
- app microsoft authenticator
- microsoft authenticator
- microsoft authenticator 2fa
- microsoft authenticator authenticator
- microsoftauthenticator
Other head-to-heads among authenticator apps
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