Brandwave

How popular isMicrosoft 365 in search?

In August 2026, there were an estimated 70.5K branded searches for Microsoft 365 in New Zealand which is down 26.1% over the last 11 months. Microsoft 365 holds 81.5% estimated Share of Search among New Zealand office suites and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Microsoft 36581.5%
  2. Google Workspace12.4%
  3. LibreOffice6.1%
  4. Zoho Workplace0.07%
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Which office suites compete with Microsoft 365?

Microsoft 365 against office suites in New Zealand, by month

Share of Search by month for Microsoft 365, Google Workspace, LibreOffice. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft 365Google WorkspaceLibreOfficeZoho Workplace
Oct 202589%7.3%3.6%0.07%
Nov 202588.5%7.9%3.5%0.05%
Dec 202583.6%11.5%4.8%0.07%
Jan 202682.5%12.6%4.8%0.09%
Feb 202681.2%15.4%3.3%0.09%
Mar 202688.5%7.9%3.5%0.09%
Apr 202684.4%11.1%4.4%0.1%
May 202684%11.7%4.2%0.12%
Jun 202682.5%12.7%4.7%0.08%
Jul 202681.1%14.1%4.7%0.11%
Aug 202681.5%12.4%6.1%0.07%
Sep 2026————
  1. held 1st · 70.5K estimated branded searches · -7.4% vs prior month · +0.4 points

  2. held 2nd · 10.7K estimated branded searches · -19% vs prior month · -1.7 points

  3. held 3rd · 5.3K estimated branded searches · +18.7% vs prior month · +1.4 points

  4. held 4th · 60 estimated branded searches · -40% vs prior month · 0 points

Compare search popularity between Microsoft 365 and its closest rivals

How has branded search demand for Microsoft 365 changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft 365 in New Zealand fell from 95.4K to 70.5K.
  • Across the 11 months ending August 2026, Microsoft 365’s estimated Share of Search among office suites in New Zealand decreased from 89% to 81.5%.
  • Across the 11 months ending August 2026, Microsoft 365’s estimated Share of Search among office suites in New Zealand peaked at 89% in October 2025 and was lowest at 81.1% in July 2026.

How did search popularity change for New Zealand office suites in August 2026?

  1. In August 2026, LibreOffice gained estimated Share of Search among office suites in New Zealand, from 4.7% to 6.1%.

  2. In August 2026, Google Workspace lost estimated Share of Search among office suites in New Zealand, from 14.1% to 12.4%.

  3. Estimated monthly branded searches for Microsoft 365 in New Zealand fell 26.1% over 11 measured months, from 95.4K to 70.5K in August 2026.

  4. Estimated monthly branded searches for Zoho Workplace in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026.

How is Microsoft 365 measured?

Brandwave collects information about searches that people make online using Microsoft 365’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

26 branded search terms

  • micro office 365
  • microsoft 365
  • microsoft 365 business
  • microsoft 365 business plans
  • microsoft 365 business premium
  • microsoft 365 business standard
  • microsoft 365 cost
  • microsoft 365 email
  • microsoft 365 for mac
  • microsoft 365 near me
  • microsoft 365 nz
  • microsoft 365 office
  • microsoft 365 online
  • microsoft 365 personal
  • microsoft 365 plans
  • microsoft 365 subscriptions
  • microsoft 365 suite
  • microsoft office
  • microsoft office for mac
  • microsoft office suite
  • microsoft365
  • microsoft365 email
  • microsoft365 nz
  • microsoft365 office
  • office 365
  • office 365 email

How the Brand Demand Index is measured

Do you work for Microsoft 365? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Microsoft 365 your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.