How popular isGoogle Workspace?

In September 2026, people searched for Google Workspace by name about 7,570 times in New Zealand, a 9.9% increase from the previous year. These searches made up 17% of all New Zealand office suite searches, placing Google Workspace second out of five suites. When we asked both ChatGPT and Google AI Overviews about office suites, Google Workspace appeared in four of the five answers and was the second most recommended of the five.

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Top office suites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Workspace was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Google Workspace is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Microsoft 365	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Google Workspace	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
LibreOffice	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
WPS Office	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Zoho Workplace	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Microsoft 3654 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Google Workspace4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LibreOffice4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
WPS Office2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zoho Workplace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about office suites

5 answers

Asked ChatGPT
“Which office suite should I use in New Zealand?”
Asked ChatGPT
“What are the best office suites in New Zealand?”
Asked ChatGPT
“What's the best office suite in New Zealand for a small office?”
Searched Google, AI Overview
“best office suite”
Searched Google, AI Overview
“office productivity software”

Not named in any answer:

Zoho Workplace

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which office suites compete with Google Workspace?

Google Workspace against office suites in New Zealand, by month

Month	Microsoft 365	Google Workspace	LibreOffice	WPS Office	Zoho Workplace
Oct 2025	79%	12.6%	6.9%	1.3%	0.13%
Nov 2025	79.5%	12.7%	6.3%	1.4%	0.08%
Dec 2025	72%	17.5%	8.5%	1.9%	0.1%
Jan 2026	74.8%	16.5%	7.4%	1.2%	0.13%
Feb 2026	70.1%	23.5%	5.4%	0.88%	0.13%
Mar 2026	80.9%	11.7%	6.3%	1%	0.15%
Apr 2026	77.1%	14.7%	6.8%	1.3%	0.15%
May 2026	77.5%	14.6%	6.7%	1.1%	0.18%
Jun 2026	74.9%	16.3%	7.7%	1%	0.12%
Jul 2026	76.3%	15%	7.6%	1%	0.14%
Aug 2026	73.9%	14.9%	9.7%	1.3%	0.09%
Sep 2026	72.1%	17%	9.5%	1.3%	0.11%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Microsoft 365 Microsoft	72.1%	32.2K	-18.8%	-1.8 points
2, held 2nd	Google Workspace Google	17%	7.6K	-5.6%	+2 points
3, held 3rd	LibreOffice	9.5%	4.2K	-18.5%	-0.2 points
4, held 4th	WPS Office	1.3%	590	-18.1%	0 points
5, held 5th	Zoho Workplace Zoho	0.11%	50	0%	0 points

1.Microsoft 365
72.1%
Held 1st. 32.2K estimated branded searches, -18.8% vs prior month. Share -1.8 points.
2.Google Workspace
17%
Held 2nd. 7.6K estimated branded searches, -5.6% vs prior month. Share +2 points.
3.LibreOffice
9.5%
Held 3rd. 4.2K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
4.WPS Office
1.3%
Held 4th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.
5.Zoho Workplace
0.11%
Held 5th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Google Workspace and its closest rivals

Every comparison with Google Workspace

4 comparisons

How has branded search demand for Google Workspace changed in New Zealand over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Google Workspace in New Zealand rose from 6.9K to 7.6K.
Across the 12 months ending September 2026, Google Workspace’s share of searches among office suites in New Zealand increased from 12.6% to 17%.
Across the 12 months ending September 2026, Google Workspace’s share of searches among office suites in New Zealand peaked at 23.5% in February 2026 and was lowest at 11.7% in March 2026.

How did search popularity change for New Zealand office suites in September 2026?

5 changes

In September 2026, Google Workspace gained share of searches among office suites in New Zealand, from 14.9% to 17%.
In September 2026, Microsoft 365 lost share of searches among office suites in New Zealand, from 73.9% to 72.1%.
Estimated monthly branded searches for LibreOffice in New Zealand rose 11.6% over 12 measured months, from 3.8K to 4.2K in September 2026.
Estimated monthly branded searches for Zoho Workplace in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.
Estimated monthly branded searches for WPS Office in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are Google Workspace’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Google Workspace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.