How popular isGoogle Chrome in search?

In August 2026, there were an estimated 96.9K branded searches for Google Chrome in New Zealand which is up 14.4% over the last 11 months. Google Chrome holds 75.2% estimated Share of Search among New Zealand web browsers and is ranked 1st of 6 competitors for search popularity.

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Which web browsers compete with Google Chrome?

Google Chrome against web browsers in New Zealand, by month

Month	Google Chrome	Firefox	Brave	Microsoft Edge	Opera	Safari
Oct 2025	75.4%	11.2%	4.6%	3.4%	3%	2.4%
Nov 2025	78.1%	9.9%	4.2%	3.1%	2.9%	1.7%
Dec 2025	73.8%	11.5%	5.7%	3%	3.4%	2.6%
Jan 2026	73.9%	10.7%	5.6%	3.3%	3.1%	3.4%
Feb 2026	77.2%	8.4%	5.2%	3.5%	3%	2.6%
Mar 2026	77.6%	9%	4.8%	3.4%	2.8%	2.5%
Apr 2026	75.7%	9.8%	5.9%	3.6%	2.8%	2.2%
May 2026	74.4%	9.7%	6.2%	3.9%	3.6%	2.1%
Jun 2026	76.3%	9.7%	5.3%	3.7%	2.9%	2.1%
Jul 2026	74.1%	9.7%	6.3%	5%	2.5%	2.4%
Aug 2026	75.2%	10.3%	5.4%	4.7%	2.3%	2.1%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Chrome Google	75.2%	96.9K	+13.4%	+1.1 points
2, held 2nd	Firefox	10.3%	13.3K	+18.9%	+0.6 points
3, held 3rd	Brave	5.4%	7K	-4.5%	-0.9 points
4, held 4th	Microsoft Edge Microsoft	4.7%	6.1K	+5.9%	-0.3 points
5, held 5th	Opera	2.3%	3K	+1%	-0.2 points
6, held 6th	Safari Apple	2.1%	2.7K	+0.37%	-0.2 points

1.Google Chrome
75.2%
held 1st · 96.9K estimated branded searches · +13.4% vs prior month · +1.1 points
2.Firefox
10.3%
held 2nd · 13.3K estimated branded searches · +18.9% vs prior month · +0.6 points
3.Brave
5.4%
held 3rd · 7K estimated branded searches · -4.5% vs prior month · -0.9 points
4.Microsoft Edge
4.7%
held 4th · 6.1K estimated branded searches · +5.9% vs prior month · -0.3 points
5.Opera
2.3%
held 5th · 3K estimated branded searches · +1% vs prior month · -0.2 points
6.Safari
2.1%
held 6th · 2.7K estimated branded searches · +0.37% vs prior month · -0.2 points

Compare search popularity between Google Chrome and its closest rivals

How has branded search demand for Google Chrome changed in New Zealand over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google Chrome in New Zealand rose from 84.7K to 96.9K.
Across the 11 months ending August 2026, Google Chrome’s estimated Share of Search among web browsers in New Zealand peaked at 78.1% in November 2025 and was lowest at 73.8% in December 2025.

How did search popularity change for New Zealand web browsers in August 2026?

5 changes

In August 2026, Google Chrome gained estimated Share of Search among web browsers in New Zealand, from 74.1% to 75.2%.
In August 2026, Firefox gained estimated Share of Search among web browsers in New Zealand, from 9.7% to 10.3%.
In August 2026, Brave lost estimated Share of Search among web browsers in New Zealand, from 6.3% to 5.4%.
Opera’s estimated Share of Search among web browsers in New Zealand has lost ground for 3 months in a row, from 3.6% to 2.3% in August 2026.
Estimated monthly branded searches for Microsoft Edge in New Zealand rose 60.3% over 11 measured months, from 3.8K to 6.1K in August 2026.

How is Google Chrome measured?

Brandwave collects information about searches that people make online using Google Chrome’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms