Brandwave

How popular isYouTube Audio Library?

In September 2026, people searched for YouTube Audio Library by name about 720 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 12.9% of all New Zealand royalty-free music library searches, placing YouTube Audio Library third out of seven libraries. When we asked both ChatGPT and Google AI Overviews about royalty-free music libraries, YouTube Audio Library appeared in two of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

YouTube Audio Library is the third most searched of 7 competitors and the sixth most recommended in AI answers.

  1. ArtlistShare of searches 40.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Epidemic SoundShare of searches 29.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. YouTube Audio LibraryShare of searches 12.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. Pixabay MusicShare of searches 10.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. MusicbedShare of searches 5.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+2 more

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Top royalty-free music libraries in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YouTube Audio Library was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. YouTube Audio Library is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Epidemic Sound1st
  2. Artlist2nd
  3. Pixabay Music3rd
  4. Musicbed4th
  5. Soundstripe5th
  6. YouTube Audio Library6th
  7. PremiumBeat7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Epidemic Sound5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Artlist4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pixabay Music4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Musicbed3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YouTube Audio Library2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soundstripe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PremiumBeat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about royalty-free music libraries

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which royalty-free music libraries compete with YouTube Audio Library?

YouTube Audio Library against royalty-free music libraries in New Zealand, by month

Share of searches by month for Artlist, Epidemic Sound, YouTube Audio Library, Pixabay Music, Musicbed. The figures are in the table below the chart.

View monthly share of searches table
MonthArtlistEpidemic SoundYouTube Audio LibraryPixabay MusicMusicbedSoundstripePremiumBeat
Oct 202549.9%21.2%14%6.2%5.1%2.7%0.8%
Nov 202544.5%24.1%13%8.7%5.8%3.1%0.9%
Dec 202546.7%26.3%14%6.2%4.1%2.1%0.58%
Jan 202643.8%24.7%16.3%7.2%4.8%2.6%0.56%
Feb 202645.8%26.2%14%6.2%5%2.1%0.58%
Mar 202647.6%26.4%11.6%6.3%5.1%2.3%0.8%
Apr 202641.3%24.2%16%8.7%7.1%2%0.55%
May 202643.5%24.6%13.1%10.7%5.8%1.6%0.55%
Jun 202640.9%29%12.7%8.5%5.7%2.5%0.71%
Jul 202628.6%24%34.9%7%3.8%1.3%0.44%
Aug 202627%19%42%6.9%3.7%1.1%0.35%
Sep 202640.3%29.2%12.9%10.6%5.7%0.9%0.36%

  1. 1.Artlist

    40.3%

    Moved from 2nd to 1st. 2.3K estimated branded searches, -2.6% vs prior month. Share +13.4 points.

  2. 2.Epidemic Sound

    29.2%

    Moved from 3rd to 2nd. 1.6K estimated branded searches, 0% vs prior month. Share +10.2 points.

  3. 3.YouTube Audio Library

    12.9%

    Moved from 1st to 3rd. 720 estimated branded searches, -80% vs prior month. Share -29.1 points.

  4. 4.Pixabay Music

    10.6%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share +3.7 points.

  5. 5.Musicbed

    5.7%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share +2 points.

  6. 6.Soundstripe

    0.9%

    Held 6th. 50 estimated branded searches, -44.4% vs prior month. Share -0.2 points.

  7. 7.PremiumBeat

    0.36%

    Held 7th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare popularity between YouTube Audio Library and its closest rivals

Every comparison with YouTube Audio Library

5 comparisons

How has branded search demand for YouTube Audio Library changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for YouTube Audio Library in New Zealand fell from 880 to 720.
  • Across the 12 months ending September 2026, YouTube Audio Library’s share of searches among royalty-free music libraries in New Zealand decreased from 14% to 12.9%.
  • Across the 12 months ending September 2026, YouTube Audio Library’s share of searches among royalty-free music libraries in New Zealand peaked at 42% in August 2026 and was lowest at 11.6% in March 2026.

How did search popularity change for New Zealand royalty-free music libraries in September 2026?

6 changes

  1. In September 2026, Artlist overtook YouTube Audio Library to become the leader among royalty-free music libraries in New Zealand, with 40.3% of the searches.

  2. In September 2026, Epidemic Sound overtook YouTube Audio Library to rank 2nd among royalty-free music libraries in New Zealand, with 29.2% of the searches.

  3. In September 2026, Pixabay Music gained share of searches among royalty-free music libraries in New Zealand, from 6.9% to 10.6%.

  4. In September 2026, Musicbed gained share of searches among royalty-free music libraries in New Zealand, from 3.7% to 5.7%.

  5. In September 2026, YouTube Audio Library lost share of searches among royalty-free music libraries in New Zealand, from 42% to 12.9%.

  6. Soundstripe’s share of searches among royalty-free music libraries in New Zealand has lost ground for 3 months in a row, from 2.5% to 0.9% in September 2026.

How are YouTube Audio Library’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using YouTube Audio Library’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • youtube audio library

How the Brand Demand Index is measured

Do you work for YouTube Audio Library? To request corrections or removal please contact us via our support page and we will be happy to assist.

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