How popular isGoogle DeepMind in search?

In August 2026, there were an estimated 780 branded searches for Google DeepMind in New Zealand which is up 116.7% over the last 11 months. Google DeepMind holds 2.3% estimated Share of Search among New Zealand AI model companies and is ranked 4th of 5 competitors for search popularity.

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Which AI model companies compete with Google DeepMind?

Google DeepMind against AI model companies in New Zealand, by month

Month	OpenAI	Anthropic	Mistral AI	Google DeepMind	xAI
Oct 2025	84.4%	10%	3.8%	1%	0.73%
Nov 2025	81.5%	11%	4.6%	2.2%	0.65%
Dec 2025	79.2%	13.1%	3.9%	3%	0.73%
Jan 2026	72.9%	17.7%	5.2%	2.9%	1.2%
Feb 2026	47.9%	47.2%	2.7%	1.3%	0.81%
Mar 2026	52.3%	42.9%	3.3%	0.97%	0.64%
Apr 2026	52.8%	42.2%	2.9%	1.4%	0.61%
May 2026	56.6%	36.9%	3.9%	1.8%	0.88%
Jun 2026	42.1%	52.2%	3.8%	1.3%	0.65%
Jul 2026	65.6%	28.5%	3.5%	1.7%	0.73%
Aug 2026	61.2%	32.5%	3.3%	2.3%	0.62%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	OpenAI	61.2%	20.7K	-3.5%	-4.4 points
2, held 2nd	Anthropic	32.5%	11K	+18.2%	+4.1 points
3, held 3rd	Mistral AI	3.3%	1.1K	-0.88%	-0.1 points
4, held 4th	Google DeepMind Google	2.3%	780	+39.3%	+0.6 points
5, held 5th	xAI	0.62%	210	-12.5%	-0.1 points

1.OpenAI
61.2%
held 1st · 20.7K estimated branded searches · -3.5% vs prior month · -4.4 points
2.Anthropic
32.5%
held 2nd · 11K estimated branded searches · +18.2% vs prior month · +4.1 points
3.Mistral AI
3.3%
held 3rd · 1.1K estimated branded searches · -0.88% vs prior month · -0.1 points
4.Google DeepMind
2.3%
held 4th · 780 estimated branded searches · +39.3% vs prior month · +0.6 points
5.xAI
0.62%
held 5th · 210 estimated branded searches · -12.5% vs prior month · -0.1 points

Compare search popularity between Google DeepMind and its closest rivals

How has branded search demand for Google DeepMind changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google DeepMind in New Zealand rose from 360 to 780.
Across the 11 months ending August 2026, Google DeepMind’s estimated Share of Search among AI model companies in New Zealand increased from 1% to 2.3%.
Across the 11 months ending August 2026, Google DeepMind’s estimated Share of Search among AI model companies in New Zealand peaked at 3% in December 2025 and was lowest at 0.97% in March 2026.

How did search popularity change for New Zealand AI model companies in August 2026?

5 changes

In August 2026, Anthropic gained estimated Share of Search among AI model companies in New Zealand, from 28.5% to 32.5%.
In August 2026, Google DeepMind gained estimated Share of Search among AI model companies in New Zealand, from 1.7% to 2.3%.
In August 2026, OpenAI lost estimated Share of Search among AI model companies in New Zealand, from 65.6% to 61.2%.
Mistral AI’s estimated Share of Search among AI model companies in New Zealand has lost ground for 3 months in a row, from 3.9% to 3.3% in August 2026.
Estimated monthly branded searches for xAI in New Zealand fell 16% over 11 measured months, from 250 to 210 in August 2026.

How is Google DeepMind measured?

Brandwave collects information about searches that people make online using Google DeepMind’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms