Google DeepMind vs xAI:Which is more popular by branded search in New Zealand?
In August 2026, Google DeepMind had more branded searches than xAI among AI model companies in New Zealand. Google DeepMind was estimated to have 780 branded searches compared to xAI’s 210, and held a 2.3% Share of Search versus xAI’s 0.62%.
Follow Google DeepMind vs xAI and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Google DeepMind or xAI?
Compare the AI labs and model providers New Zealand developers and businesses build on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google DeepMind, xAI. The figures are in the table below the chart.
View monthly share of search table
| Month | OpenAI | Anthropic | Mistral AI | Google DeepMind | xAI |
|---|---|---|---|---|---|
| Oct 2025 | 84.4% | 10% | 3.8% | 1% | 0.73% |
| Nov 2025 | 81.5% | 11% | 4.6% | 2.2% | 0.65% |
| Dec 2025 | 79.2% | 13.1% | 3.9% | 3% | 0.73% |
| Jan 2026 | 72.9% | 17.7% | 5.2% | 2.9% | 1.2% |
| Feb 2026 | 47.9% | 47.2% | 2.7% | 1.3% | 0.81% |
| Mar 2026 | 52.3% | 42.9% | 3.3% | 0.97% | 0.64% |
| Apr 2026 | 52.8% | 42.2% | 2.9% | 1.4% | 0.61% |
| May 2026 | 56.6% | 36.9% | 3.9% | 1.8% | 0.88% |
| Jun 2026 | 42.1% | 52.2% | 3.8% | 1.3% | 0.65% |
| Jul 2026 | 65.6% | 28.5% | 3.5% | 1.7% | 0.73% |
| Aug 2026 | 61.2% | 32.5% | 3.3% | 2.3% | 0.62% |
| Sep 2026 | — | — | — | — | — |
How has the Google DeepMind and xAI comparison changed over the last 12 months?
3 findings
- Google DeepMind was ahead of xAI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google DeepMind’s estimated Share of Search among AI model companies in New Zealand moved from 1% to 2.3%, and its estimated monthly branded searches moved from 360 to 780.
- Across the 11 months ending August 2026, xAI’s estimated Share of Search among AI model companies in New Zealand moved from 0.73% to 0.62%, and its estimated monthly branded searches moved from 250 to 210.
How did search popularity change for New Zealand AI model companies in August 2026?
2 changes
In August 2026, Google DeepMind gained estimated Share of Search among AI model companies in New Zealand, from 1.7% to 2.3%.
Estimated monthly branded searches for xAI in New Zealand fell 16% over 11 measured months, from 250 to 210 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Google DeepMind’s and xAI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google DeepMind
6 branded search terms
- deepmind
- deepmind google
- google deepmind ai
- google deepmind ai model
- google deepmind api
- google deepmind llm
xAI
5 branded search terms
- x ai
- xai ai
- xai ai model
- xai api
- xai llm
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.