Brandwave

Mistral AI vs OpenAI:Which is more popular by branded search in New Zealand?

In August 2026, OpenAI had more branded searches than Mistral AI among AI model companies in New Zealand. OpenAI was estimated to have 20.7K branded searches compared to Mistral AI’s 1.1K, and held a 61.2% Share of Search versus Mistral AI’s 3.3%.

Share of Search among AI model companies in New Zealand in August 2026Which is more popular in search, Mistral AI or OpenAI?
Mistral AI3.3%1.1K searches
vs
OpenAI61.2%20.7K searches

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Which is more popular in search, Mistral AI or OpenAI?

Compare the AI labs and model providers New Zealand developers and businesses build on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mistral AI and OpenAI among AI model companies in New Zealand, by month

Share of Search by month for OpenAI, Mistral AI. The figures are in the table below the chart.

View monthly share of search table
MonthOpenAIAnthropicMistral AIGoogle DeepMindxAI
Oct 202584.4%10%3.8%1%0.73%
Nov 202581.5%11%4.6%2.2%0.65%
Dec 202579.2%13.1%3.9%3%0.73%
Jan 202672.9%17.7%5.2%2.9%1.2%
Feb 202647.9%47.2%2.7%1.3%0.81%
Mar 202652.3%42.9%3.3%0.97%0.64%
Apr 202652.8%42.2%2.9%1.4%0.61%
May 202656.6%36.9%3.9%1.8%0.88%
Jun 202642.1%52.2%3.8%1.3%0.65%
Jul 202665.6%28.5%3.5%1.7%0.73%
Aug 202661.2%32.5%3.3%2.3%0.62%
Sep 2026—————

How has the Mistral AI and OpenAI comparison changed over the last 12 months?

  • OpenAI was ahead of Mistral AI in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Mistral AI’s estimated Share of Search among AI model companies in New Zealand moved from 3.8% to 3.3%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
  • Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among AI model companies in New Zealand moved from 84.4% to 61.2%, and its estimated monthly branded searches moved from 29.1K to 20.7K.

How did search popularity change for New Zealand AI model companies in August 2026?

  1. In August 2026, OpenAI lost estimated Share of Search among AI model companies in New Zealand, from 65.6% to 61.2%.

  2. Mistral AI’s estimated Share of Search among AI model companies in New Zealand has lost ground for 3 months in a row, from 3.9% to 3.3% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Mistral AI’s and OpenAI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mistral AI

9 branded search terms

  • mistral
  • mistral ai
  • mistral ai ai
  • mistral ai api
  • mistral ai llm
  • mistral ai near me
  • mistral ai online
  • mistralai
  • mistralai api

OpenAI

22 branded search terms

  • codex openai
  • openai
  • openai ai
  • openai ai model
  • openai api
  • openai blog
  • openai chatbot
  • openai chatbot gpt
  • openai com
  • openai founder
  • openai image generator
  • openai llm
  • openai model
  • openai near me
  • openai news
  • openai online
  • openai platform
  • openai playgrounds
  • openai revenue
  • openai value
  • openai whisper
  • whisper openai

How the Brand Demand Index is measured

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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.