How popular isOpenAI in search?
In August 2026, there were an estimated 20.7K branded searches for OpenAI in New Zealand which is down 28.7% over the last 11 months. OpenAI holds 61.2% estimated Share of Search among New Zealand AI model companies and is ranked 1st of 5 competitors for search popularity.
OpenAI61.2%
Anthropic32.5%Mistral AI3.3%
Google DeepMind2.3%
xAI0.62%
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Which AI model companies compete with OpenAI?
Share of Search by month for OpenAI, Anthropic, Mistral AI, Google DeepMind. The figures are in the table below the chart.
View monthly share of search table
| Month | OpenAI | Anthropic | Mistral AI | Google DeepMind | xAI |
|---|---|---|---|---|---|
| Oct 2025 | 84.4% | 10% | 3.8% | 1% | 0.73% |
| Nov 2025 | 81.5% | 11% | 4.6% | 2.2% | 0.65% |
| Dec 2025 | 79.2% | 13.1% | 3.9% | 3% | 0.73% |
| Jan 2026 | 72.9% | 17.7% | 5.2% | 2.9% | 1.2% |
| Feb 2026 | 47.9% | 47.2% | 2.7% | 1.3% | 0.81% |
| Mar 2026 | 52.3% | 42.9% | 3.3% | 0.97% | 0.64% |
| Apr 2026 | 52.8% | 42.2% | 2.9% | 1.4% | 0.61% |
| May 2026 | 56.6% | 36.9% | 3.9% | 1.8% | 0.88% |
| Jun 2026 | 42.1% | 52.2% | 3.8% | 1.3% | 0.65% |
| Jul 2026 | 65.6% | 28.5% | 3.5% | 1.7% | 0.73% |
| Aug 2026 | 61.2% | 32.5% | 3.3% | 2.3% | 0.62% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.2% | 20.7K | -3.5% | -4.4 points | |
| 2, held 2nd | 32.5% | 11K | +18.2% | +4.1 points | |
| 3, held 3rd | 3.3% | 1.1K | -0.88% | -0.1 points | |
| 4, held 4th | 2.3% | 780 | +39.3% | +0.6 points | |
| 5, held 5th | 0.62% | 210 | -12.5% | -0.1 points |
1.
OpenAI61.2%
held 1st · 20.7K estimated branded searches · -3.5% vs prior month · -4.4 points
32.5%
held 2nd · 11K estimated branded searches · +18.2% vs prior month · +4.1 points
3.3%
held 3rd · 1.1K estimated branded searches · -0.88% vs prior month · -0.1 points
2.3%
held 4th · 780 estimated branded searches · +39.3% vs prior month · +0.6 points
5.
0.62%
held 5th · 210 estimated branded searches · -12.5% vs prior month · -0.1 points
Compare search popularity between OpenAI and its closest rivals
How has branded search demand for OpenAI changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for OpenAI in New Zealand fell from 29.1K to 20.7K.
- Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among AI model companies in New Zealand decreased from 84.4% to 61.2%.
- Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among AI model companies in New Zealand peaked at 84.4% in October 2025 and was lowest at 42.1% in June 2026.
How did search popularity change for New Zealand AI model companies in August 2026?
5 changes
In August 2026, Anthropic gained estimated Share of Search among AI model companies in New Zealand, from 28.5% to 32.5%.
In August 2026, Google DeepMind gained estimated Share of Search among AI model companies in New Zealand, from 1.7% to 2.3%.
In August 2026, OpenAI lost estimated Share of Search among AI model companies in New Zealand, from 65.6% to 61.2%.
Mistral AI’s estimated Share of Search among AI model companies in New Zealand has lost ground for 3 months in a row, from 3.9% to 3.3% in August 2026.
Estimated monthly branded searches for xAI in New Zealand fell 16% over 11 measured months, from 250 to 210 in August 2026.
How is OpenAI measured?
Brandwave collects information about searches that people make online using OpenAI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
22 branded search terms
- codex openai
- openai
- openai ai
- openai ai model
- openai api
- openai blog
- openai chatbot
- openai chatbot gpt
- openai com
- openai founder
- openai image generator
- openai llm
- openai model
- openai near me
- openai news
- openai online
- openai platform
- openai playgrounds
- openai revenue
- openai value
- openai whisper
- whisper openai
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Is OpenAI your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.