OpenAI vs xAI:Which is more popular by branded search in New Zealand?
In August 2026, OpenAI had more branded searches than xAI among AI model companies in New Zealand. OpenAI was estimated to have 20.7K branded searches compared to xAI’s 210, and held a 61.2% Share of Search versus xAI’s 0.62%.
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Which is more popular in search, OpenAI or xAI?
Compare the AI labs and model providers New Zealand developers and businesses build on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OpenAI, xAI. The figures are in the table below the chart.
View monthly share of search table
| Month | OpenAI | Anthropic | Mistral AI | Google DeepMind | xAI |
|---|---|---|---|---|---|
| Oct 2025 | 84.4% | 10% | 3.8% | 1% | 0.73% |
| Nov 2025 | 81.5% | 11% | 4.6% | 2.2% | 0.65% |
| Dec 2025 | 79.2% | 13.1% | 3.9% | 3% | 0.73% |
| Jan 2026 | 72.9% | 17.7% | 5.2% | 2.9% | 1.2% |
| Feb 2026 | 47.9% | 47.2% | 2.7% | 1.3% | 0.81% |
| Mar 2026 | 52.3% | 42.9% | 3.3% | 0.97% | 0.64% |
| Apr 2026 | 52.8% | 42.2% | 2.9% | 1.4% | 0.61% |
| May 2026 | 56.6% | 36.9% | 3.9% | 1.8% | 0.88% |
| Jun 2026 | 42.1% | 52.2% | 3.8% | 1.3% | 0.65% |
| Jul 2026 | 65.6% | 28.5% | 3.5% | 1.7% | 0.73% |
| Aug 2026 | 61.2% | 32.5% | 3.3% | 2.3% | 0.62% |
| Sep 2026 | — | — | — | — | — |
How has the OpenAI and xAI comparison changed over the last 12 months?
3 findings
- OpenAI was ahead of xAI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among AI model companies in New Zealand moved from 84.4% to 61.2%, and its estimated monthly branded searches moved from 29.1K to 20.7K.
- Across the 11 months ending August 2026, xAI’s estimated Share of Search among AI model companies in New Zealand moved from 0.73% to 0.62%, and its estimated monthly branded searches moved from 250 to 210.
How did search popularity change for New Zealand AI model companies in August 2026?
2 changes
In August 2026, OpenAI lost estimated Share of Search among AI model companies in New Zealand, from 65.6% to 61.2%.
Estimated monthly branded searches for xAI in New Zealand fell 16% over 11 measured months, from 250 to 210 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using OpenAI’s and xAI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OpenAI
22 branded search terms
- codex openai
- openai
- openai ai
- openai ai model
- openai api
- openai blog
- openai chatbot
- openai chatbot gpt
- openai com
- openai founder
- openai image generator
- openai llm
- openai model
- openai near me
- openai news
- openai online
- openai platform
- openai playgrounds
- openai revenue
- openai value
- openai whisper
- whisper openai
xAI
5 branded search terms
- x ai
- xai ai
- xai ai model
- xai api
- xai llm
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.