Brandwave

AI model companies in New Zealand:Which brands are most popular in search?

In August 2026, OpenAI was the most searched among AI model companies in New Zealand, with an estimated 20.7K branded searches and 61.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. OpenAI61.2%
  2. Anthropic32.5%
  3. Mistral AI3.3%
  4. Google DeepMind2.3%
  5. xAI0.62%

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Share of SearchLeaderboard

Compare the AI labs and model providers New Zealand developers and businesses build on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among AI model companies in New Zealand, by month

Share of Search by month for OpenAI, Anthropic, Mistral AI, Google DeepMind. The figures are in the table below the chart.

View monthly share of search table
MonthOpenAIAnthropicMistral AIGoogle DeepMindxAI
Oct 202584.4%10%3.8%1%0.73%
Nov 202581.5%11%4.6%2.2%0.65%
Dec 202579.2%13.1%3.9%3%0.73%
Jan 202672.9%17.7%5.2%2.9%1.2%
Feb 202647.9%47.2%2.7%1.3%0.81%
Mar 202652.3%42.9%3.3%0.97%0.64%
Apr 202652.8%42.2%2.9%1.4%0.61%
May 202656.6%36.9%3.9%1.8%0.88%
Jun 202642.1%52.2%3.8%1.3%0.65%
Jul 202665.6%28.5%3.5%1.7%0.73%
Aug 202661.2%32.5%3.3%2.3%0.62%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.OpenAI

    61.2%

    held 1st · 20.7K estimated branded searches · -3.5% vs prior month · -4.4 points

  2. 2.Anthropic

    32.5%

    held 2nd · 11K estimated branded searches · +18.2% vs prior month · +4.1 points

  3. 3.Mistral AI

    3.3%

    held 3rd · 1.1K estimated branded searches · -0.88% vs prior month · -0.1 points

  4. 4.Google DeepMind

    2.3%

    held 4th · 780 estimated branded searches · +39.3% vs prior month · +0.6 points

  5. 5.xAI

    0.62%

    held 5th · 210 estimated branded searches · -12.5% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among AI model companies in New Zealand?

In August 2026, OpenAI was the most searched among AI model companies in New Zealand, with an estimated 20.7K branded searches and 61.2% estimated Share of Search within this set. Anthropic is in 2nd place, 28.7 percentage points behind at 32.5% Share of Search.

New Zealand AI model companies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
OpenAI84.4% → 61.2%84.4%Oct 202542.1%Jun 20261st
Anthropic10% → 32.5%52.2%Jun 202610%Oct 20252nd
Mistral AI3.8% → 3.3%5.2%Jan 20262.7%Feb 20263rd
Google DeepMind1% → 2.3%3%Dec 20250.97%Mar 20264th
xAI0.73% → 0.62%1.2%Jan 20260.61%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among AI model companies in New Zealand decreased from 84.4% to 61.2%.
  • Across the 11 months ending August 2026, Anthropic’s estimated Share of Search among AI model companies in New Zealand increased from 10% to 32.5%.
  • Across the 11 months ending August 2026, Google DeepMind’s estimated Share of Search among AI model companies in New Zealand increased from 1% to 2.3%.
  • Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among AI model companies in New Zealand peaked at 84.4% in October 2025 and was lowest at 42.1% in June 2026.
  • Across the 11 months ending August 2026, Anthropic’s estimated Share of Search among AI model companies in New Zealand peaked at 52.2% in June 2026 and was lowest at 10% in October 2025.
  • Across the 11 months ending August 2026, Mistral AI’s estimated Share of Search among AI model companies in New Zealand peaked at 5.2% in January 2026 and was lowest at 2.7% in February 2026.
  • Across the 11 months ending August 2026, Google DeepMind’s estimated Share of Search among AI model companies in New Zealand peaked at 3% in December 2025 and was lowest at 0.97% in March 2026.
  • Across the 11 months ending August 2026, Mistral AI and xAI held steady: their estimated Share of Search among AI model companies in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand AI model companies in August 2026?

  1. In August 2026, Anthropic gained estimated Share of Search among AI model companies in New Zealand, from 28.5% to 32.5%.

  2. In August 2026, Google DeepMind gained estimated Share of Search among AI model companies in New Zealand, from 1.7% to 2.3%.

  3. In August 2026, OpenAI lost estimated Share of Search among AI model companies in New Zealand, from 65.6% to 61.2%.

  4. Mistral AI’s estimated Share of Search among AI model companies in New Zealand has lost ground for 3 months in a row, from 3.9% to 3.3% in August 2026.

  5. Estimated monthly branded searches for xAI in New Zealand fell 16% over 11 measured months, from 250 to 210 in August 2026.

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