Brandwave

How popular isxAI in search?

In August 2026, there were an estimated 210 branded searches for xAI in New Zealand which is down 16% over the last 11 months. xAI holds 0.62% estimated Share of Search among New Zealand AI model companies and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. OpenAI61.2%
  2. Anthropic32.5%
  3. Mistral AI3.3%
  4. Google DeepMind2.3%
  5. xAI0.62%
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Which AI model companies compete with xAI?

xAI against AI model companies in New Zealand, by month

Share of Search by month for OpenAI, Anthropic, Mistral AI, Google DeepMind, xAI. The figures are in the table below the chart.

View monthly share of search table
MonthOpenAIAnthropicMistral AIGoogle DeepMindxAI
Oct 202584.4%10%3.8%1%0.73%
Nov 202581.5%11%4.6%2.2%0.65%
Dec 202579.2%13.1%3.9%3%0.73%
Jan 202672.9%17.7%5.2%2.9%1.2%
Feb 202647.9%47.2%2.7%1.3%0.81%
Mar 202652.3%42.9%3.3%0.97%0.64%
Apr 202652.8%42.2%2.9%1.4%0.61%
May 202656.6%36.9%3.9%1.8%0.88%
Jun 202642.1%52.2%3.8%1.3%0.65%
Jul 202665.6%28.5%3.5%1.7%0.73%
Aug 202661.2%32.5%3.3%2.3%0.62%
Sep 2026—————

  1. 1.OpenAI

    61.2%

    held 1st · 20.7K estimated branded searches · -3.5% vs prior month · -4.4 points

  2. 2.Anthropic

    32.5%

    held 2nd · 11K estimated branded searches · +18.2% vs prior month · +4.1 points

  3. 3.Mistral AI

    3.3%

    held 3rd · 1.1K estimated branded searches · -0.88% vs prior month · -0.1 points

  4. 4.Google DeepMind

    2.3%

    held 4th · 780 estimated branded searches · +39.3% vs prior month · +0.6 points

  5. 5.xAI

    0.62%

    held 5th · 210 estimated branded searches · -12.5% vs prior month · -0.1 points

Compare search popularity between xAI and its closest rivals

How has branded search demand for xAI changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for xAI in New Zealand fell from 250 to 210.
  • Across the 11 months ending August 2026, xAI’s estimated Share of Search among AI model companies in New Zealand held steady, from 0.73% to 0.62%.

How did search popularity change for New Zealand AI model companies in August 2026?

  1. In August 2026, Anthropic gained estimated Share of Search among AI model companies in New Zealand, from 28.5% to 32.5%.

  2. In August 2026, Google DeepMind gained estimated Share of Search among AI model companies in New Zealand, from 1.7% to 2.3%.

  3. In August 2026, OpenAI lost estimated Share of Search among AI model companies in New Zealand, from 65.6% to 61.2%.

  4. Mistral AI’s estimated Share of Search among AI model companies in New Zealand has lost ground for 3 months in a row, from 3.9% to 3.3% in August 2026.

  5. Estimated monthly branded searches for xAI in New Zealand fell 16% over 11 measured months, from 250 to 210 in August 2026.

How is xAI measured?

Brandwave collects information about searches that people make online using xAI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • x ai
  • xai ai
  • xai ai model
  • xai api
  • xai llm

Do you work for xAI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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