Brandwave

Mistral AI vs xAI:Which is more popular by branded search in New Zealand?

In August 2026, Mistral AI had more branded searches than xAI among AI model companies in New Zealand. Mistral AI was estimated to have 1.1K branded searches compared to xAI’s 210, and held a 3.3% Share of Search versus xAI’s 0.62%.

Share of Search among AI model companies in New Zealand in August 2026Which is more popular in search, Mistral AI or xAI?
Mistral AI3.3%1.1K searches
vs
xAI0.62%210 searches

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Which is more popular in search, Mistral AI or xAI?

Compare the AI labs and model providers New Zealand developers and businesses build on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mistral AI and xAI among AI model companies in New Zealand, by month

Share of Search by month for Mistral AI, xAI. The figures are in the table below the chart.

View monthly share of search table
MonthOpenAIAnthropicMistral AIGoogle DeepMindxAI
Oct 202584.4%10%3.8%1%0.73%
Nov 202581.5%11%4.6%2.2%0.65%
Dec 202579.2%13.1%3.9%3%0.73%
Jan 202672.9%17.7%5.2%2.9%1.2%
Feb 202647.9%47.2%2.7%1.3%0.81%
Mar 202652.3%42.9%3.3%0.97%0.64%
Apr 202652.8%42.2%2.9%1.4%0.61%
May 202656.6%36.9%3.9%1.8%0.88%
Jun 202642.1%52.2%3.8%1.3%0.65%
Jul 202665.6%28.5%3.5%1.7%0.73%
Aug 202661.2%32.5%3.3%2.3%0.62%
Sep 2026—————

How has the Mistral AI and xAI comparison changed over the last 12 months?

  • Mistral AI was ahead of xAI in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Mistral AI’s estimated Share of Search among AI model companies in New Zealand moved from 3.8% to 3.3%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
  • Across the 11 months ending August 2026, xAI’s estimated Share of Search among AI model companies in New Zealand moved from 0.73% to 0.62%, and its estimated monthly branded searches moved from 250 to 210.

How did search popularity change for New Zealand AI model companies in August 2026?

  1. Mistral AI’s estimated Share of Search among AI model companies in New Zealand has lost ground for 3 months in a row, from 3.9% to 3.3% in August 2026.

  2. Estimated monthly branded searches for xAI in New Zealand fell 16% over 11 measured months, from 250 to 210 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Mistral AI’s and xAI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mistral AI

9 branded search terms

  • mistral
  • mistral ai
  • mistral ai ai
  • mistral ai api
  • mistral ai llm
  • mistral ai near me
  • mistral ai online
  • mistralai
  • mistralai api

xAI

5 branded search terms

  • x ai
  • xai ai
  • xai ai model
  • xai api
  • xai llm

How the Brand Demand Index is measured

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