Anthropic vs xAI:Which is more popular by branded search in New Zealand?
In August 2026, Anthropic had more branded searches than xAI among AI model companies in New Zealand. Anthropic was estimated to have 11K branded searches compared to xAI’s 210, and held a 32.5% Share of Search versus xAI’s 0.62%.
Follow Anthropic vs xAI and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Anthropic or xAI?
Compare the AI labs and model providers New Zealand developers and businesses build on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Anthropic, xAI. The figures are in the table below the chart.
View monthly share of search table
| Month | OpenAI | Anthropic | Mistral AI | Google DeepMind | xAI |
|---|---|---|---|---|---|
| Oct 2025 | 84.4% | 10% | 3.8% | 1% | 0.73% |
| Nov 2025 | 81.5% | 11% | 4.6% | 2.2% | 0.65% |
| Dec 2025 | 79.2% | 13.1% | 3.9% | 3% | 0.73% |
| Jan 2026 | 72.9% | 17.7% | 5.2% | 2.9% | 1.2% |
| Feb 2026 | 47.9% | 47.2% | 2.7% | 1.3% | 0.81% |
| Mar 2026 | 52.3% | 42.9% | 3.3% | 0.97% | 0.64% |
| Apr 2026 | 52.8% | 42.2% | 2.9% | 1.4% | 0.61% |
| May 2026 | 56.6% | 36.9% | 3.9% | 1.8% | 0.88% |
| Jun 2026 | 42.1% | 52.2% | 3.8% | 1.3% | 0.65% |
| Jul 2026 | 65.6% | 28.5% | 3.5% | 1.7% | 0.73% |
| Aug 2026 | 61.2% | 32.5% | 3.3% | 2.3% | 0.62% |
| Sep 2026 | — | — | — | — | — |
How has the Anthropic and xAI comparison changed over the last 12 months?
3 findings
- Anthropic was ahead of xAI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Anthropic’s estimated Share of Search among AI model companies in New Zealand moved from 10% to 32.5%, and its estimated monthly branded searches moved from 3.4K to 11K.
- Across the 11 months ending August 2026, xAI’s estimated Share of Search among AI model companies in New Zealand moved from 0.73% to 0.62%, and its estimated monthly branded searches moved from 250 to 210.
How did search popularity change for New Zealand AI model companies in August 2026?
2 changes
In August 2026, Anthropic gained estimated Share of Search among AI model companies in New Zealand, from 28.5% to 32.5%.
Estimated monthly branded searches for xAI in New Zealand fell 16% over 11 measured months, from 250 to 210 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Anthropic’s and xAI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.