How popular isOneNote in search?

In August 2026, there were an estimated 19.4K branded searches for OneNote in New Zealand which held steady over the last 11 months. OneNote holds 38.7% estimated Share of Search among New Zealand note-taking apps and is ranked 2nd of 6 competitors for search popularity.

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Which note-taking apps compete with OneNote?

OneNote against note-taking apps in New Zealand, by month

Month	Notion	OneNote	Google Keep	Goodnotes	Obsidian	Evernote
Oct 2025	40.3%	39.9%	13.2%	3%	1.4%	2.1%
Nov 2025	45%	30.5%	17.4%	2.8%	1.8%	2.6%
Dec 2025	51.7%	20.2%	20.8%	2.8%	2.1%	2.4%
Jan 2026	54.3%	21%	17.1%	2.8%	2.3%	2.5%
Feb 2026	38.8%	45.5%	10.2%	2.8%	1.3%	1.4%
Mar 2026	34.4%	49%	10.9%	3%	1.4%	1.3%
Apr 2026	44.2%	35.6%	14.2%	2.6%	1.7%	1.7%
May 2026	40.8%	39.7%	13.4%	3%	1.7%	1.5%
Jun 2026	43.2%	36.1%	14.6%	2.5%	2.3%	1.3%
Jul 2026	39.8%	40%	14.6%	2.4%	1.9%	1.3%
Aug 2026	38.9%	38.7%	16.2%	3%	1.6%	1.5%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	Notion	38.9%	19.5K	-1%	-0.9 pointsmoved from 2nd to 1st
2, moved from 1st to 2nd	OneNote Microsoft	38.7%	19.4K	-2.1%	-1.3 pointsmoved from 1st to 2nd
3, held 3rd	Google Keep Google	16.2%	8.1K	+12.7%	+1.7 points
4, held 4th	Goodnotes	3%	1.5K	+23.1%	+0.5 points
5, held 5th	Obsidian	1.6%	810	-14.7%	-0.3 points
6, held 6th	Evernote	1.5%	770	+22.2%	+0.3 points

1.Notion
38.9%
moved from 2nd to 1st · 19.5K estimated branded searches · -1% vs prior month · -0.9 points
2.OneNote
38.7%
moved from 1st to 2nd · 19.4K estimated branded searches · -2.1% vs prior month · -1.3 points
3.Google Keep
16.2%
held 3rd · 8.1K estimated branded searches · +12.7% vs prior month · +1.7 points
4.Goodnotes
3%
held 4th · 1.5K estimated branded searches · +23.1% vs prior month · +0.5 points
5.Obsidian
1.6%
held 5th · 810 estimated branded searches · -14.7% vs prior month · -0.3 points
6.Evernote
1.5%
held 6th · 770 estimated branded searches · +22.2% vs prior month · +0.3 points

Compare search popularity between OneNote and its closest rivals

How has branded search demand for OneNote changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for OneNote in New Zealand held steady, from 19.5K to 19.4K.
Across the 11 months ending August 2026, OneNote’s estimated Share of Search among note-taking apps in New Zealand decreased from 39.9% to 38.7%.
Across the 11 months ending August 2026, OneNote’s estimated Share of Search among note-taking apps in New Zealand peaked at 49% in March 2026 and was lowest at 20.2% in December 2025.

How did search popularity change for New Zealand note-taking apps in August 2026?

6 changes

In August 2026, Google Keep gained estimated Share of Search among note-taking apps in New Zealand, from 14.6% to 16.2%.
In August 2026, Goodnotes gained estimated Share of Search among note-taking apps in New Zealand, from 2.4% to 3%.
In August 2026, OneNote lost estimated Share of Search among note-taking apps in New Zealand, from 40% to 38.7%.
In August 2026, Notion lost estimated Share of Search among note-taking apps in New Zealand, from 39.8% to 38.9%.
Estimated monthly branded searches for Obsidian in New Zealand rose 17.4% over 11 measured months, from 690 to 810 in August 2026.
Estimated monthly branded searches for Evernote in New Zealand fell 26% over 11 measured months, from 1K to 770 in August 2026.

How is OneNote measured?

Brandwave collects information about searches that people make online using OneNote’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms