Brandwave

Goodnotes vs OneNote:Which is more popular by branded search in New Zealand?

In August 2026, OneNote had more branded searches than Goodnotes among note-taking apps in New Zealand. OneNote was estimated to have 19.4K branded searches compared to Goodnotes’ 1.5K, and held a 38.7% Share of Search versus Goodnotes’ 3%.

Share of Search among note-taking apps in New Zealand in August 2026Which is more popular in search, Goodnotes or OneNote?
Goodnotes3%1.5K searches
vs
OneNote38.7%19.4K searches

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Which is more popular in search, Goodnotes or OneNote?

Compare the note-taking and workspace apps New Zealanders organise work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Goodnotes and OneNote among note-taking apps in New Zealand, by month

Share of Search by month for OneNote, Goodnotes. The figures are in the table below the chart.

View monthly share of search table
MonthNotionOneNoteGoogle KeepGoodnotesObsidianEvernote
Oct 202540.3%39.9%13.2%3%1.4%2.1%
Nov 202545%30.5%17.4%2.8%1.8%2.6%
Dec 202551.7%20.2%20.8%2.8%2.1%2.4%
Jan 202654.3%21%17.1%2.8%2.3%2.5%
Feb 202638.8%45.5%10.2%2.8%1.3%1.4%
Mar 202634.4%49%10.9%3%1.4%1.3%
Apr 202644.2%35.6%14.2%2.6%1.7%1.7%
May 202640.8%39.7%13.4%3%1.7%1.5%
Jun 202643.2%36.1%14.6%2.5%2.3%1.3%
Jul 202639.8%40%14.6%2.4%1.9%1.3%
Aug 202638.9%38.7%16.2%3%1.6%1.5%
Sep 2026——————

How has the Goodnotes and OneNote comparison changed over the last 12 months?

  • OneNote was ahead of Goodnotes in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Goodnotes’ estimated Share of Search among note-taking apps in New Zealand held steady at 3%, and its estimated monthly branded searches held steady at 1.5K.
  • Across the 11 months ending August 2026, OneNote’s estimated Share of Search among note-taking apps in New Zealand moved from 39.9% to 38.7%, and its estimated monthly branded searches moved from 19.5K to 19.4K.

How did search popularity change for New Zealand note-taking apps in August 2026?

  1. In August 2026, Goodnotes gained estimated Share of Search among note-taking apps in New Zealand, from 2.4% to 3%.

  2. In August 2026, OneNote lost estimated Share of Search among note-taking apps in New Zealand, from 40% to 38.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Goodnotes’ and OneNote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Goodnotes

8 branded search terms

  • goodnotes
  • goodnotes app
  • goodnotes com
  • goodnotes notes
  • goodnotes online
  • goodnotes price
  • goodnotes template
  • goodnotes website

OneNote

13 branded search terms

  • download ms onenote
  • microsoft onenote
  • onenote
  • onenote app
  • onenote com
  • onenote download
  • onenote near me
  • onenote notes
  • onenote nz
  • onenote online
  • onenote template
  • onenote website
  • onenote what is it

How the Brand Demand Index is measured

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