Google Keep vs OneNote:Which is more popular by branded search in New Zealand?
In August 2026, OneNote had more branded searches than Google Keep among note-taking apps in New Zealand. OneNote was estimated to have 19.4K branded searches compared to Google Keep’s 8.1K, and held a 38.7% Share of Search versus Google Keep’s 16.2%.
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Which is more popular in search, Google Keep or OneNote?
Compare the note-taking and workspace apps New Zealanders organise work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneNote, Google Keep. The figures are in the table below the chart.
View monthly share of search table
| Month | Notion | OneNote | Google Keep | Goodnotes | Obsidian | Evernote |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 39.9% | 13.2% | 3% | 1.4% | 2.1% |
| Nov 2025 | 45% | 30.5% | 17.4% | 2.8% | 1.8% | 2.6% |
| Dec 2025 | 51.7% | 20.2% | 20.8% | 2.8% | 2.1% | 2.4% |
| Jan 2026 | 54.3% | 21% | 17.1% | 2.8% | 2.3% | 2.5% |
| Feb 2026 | 38.8% | 45.5% | 10.2% | 2.8% | 1.3% | 1.4% |
| Mar 2026 | 34.4% | 49% | 10.9% | 3% | 1.4% | 1.3% |
| Apr 2026 | 44.2% | 35.6% | 14.2% | 2.6% | 1.7% | 1.7% |
| May 2026 | 40.8% | 39.7% | 13.4% | 3% | 1.7% | 1.5% |
| Jun 2026 | 43.2% | 36.1% | 14.6% | 2.5% | 2.3% | 1.3% |
| Jul 2026 | 39.8% | 40% | 14.6% | 2.4% | 1.9% | 1.3% |
| Aug 2026 | 38.9% | 38.7% | 16.2% | 3% | 1.6% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Google Keep and OneNote comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Google Keep took it in December 2025, OneNote took it in January 2026.
- Across the 11 months ending August 2026, Google Keep’s estimated Share of Search among note-taking apps in New Zealand moved from 13.2% to 16.2%, and its estimated monthly branded searches moved from 6.5K to 8.1K.
- Across the 11 months ending August 2026, OneNote’s estimated Share of Search among note-taking apps in New Zealand moved from 39.9% to 38.7%, and its estimated monthly branded searches moved from 19.5K to 19.4K.
How did search popularity change for New Zealand note-taking apps in August 2026?
2 changes
In August 2026, Google Keep gained estimated Share of Search among note-taking apps in New Zealand, from 14.6% to 16.2%.
In August 2026, OneNote lost estimated Share of Search among note-taking apps in New Zealand, from 40% to 38.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Google Keep’s and OneNote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Keep
16 branded search terms
- google keep
- google keep app
- google keep com
- google keep google play
- google keep it
- google keep near me
- google keep note taking
- google keep notes
- google keep notes app
- google keep online
- google keep software
- google keep template
- google keep web
- googlekeep
- googlekeep app
- googlekeep notes
OneNote
13 branded search terms
- download ms onenote
- microsoft onenote
- onenote
- onenote app
- onenote com
- onenote download
- onenote near me
- onenote notes
- onenote nz
- onenote online
- onenote template
- onenote website
- onenote what is it
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.