How popular isNotion?
In September 2026, people searched for Notion by name about 15,900 times in New Zealand, a 19% decrease from the previous year. These searches made up 39.1% of all New Zealand note-taking app searches, placing Notion first out of seven apps. When we asked both ChatGPT and Google AI Overviews about note-taking apps, Notion appeared in all answers and was the third most recommended of the seven.
Notion is the most searched of 7 competitors and the third most recommended in AI answers.
NotionShare of searches 39.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
OneNoteShare of searches 38.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Google KeepShare of searches 15.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
GoodnotesShare of searches 2.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
ObsidianShare of searches 1.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
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Top note-taking apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Notion appeared in all five answers. Notion is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- OneNote1st
Apple Notes2nd- Notion3rd
- Obsidian4th
- Google Keep5th
- Goodnotes6th
Evernote7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- OneNote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Obsidian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple Notes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Keep3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Goodnotes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Evernote1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about note-taking apps
5 answers
Asked ChatGPT
“Which note-taking app should I use in New Zealand?”
Asked ChatGPT
“What are the best note-taking apps in New Zealand?”
Asked ChatGPT
“What's the best note-taking app in New Zealand for organised notes?”
Searched Google, AI Overview
“note taking apps”
Searched Google, AI Overview
“best note app”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which note-taking apps compete with Notion?
Share of searches by month for Notion, OneNote, Google Keep, Goodnotes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Notion | OneNote | Google Keep | Goodnotes | Obsidian | Evernote | Apple Notes |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 39.3% | 13.3% | 2.9% | 1.4% | 2.1% | 1% |
| Nov 2025 | 44.9% | 29.7% | 17.5% | 2.7% | 1.8% | 2.6% | 0.91% |
| Dec 2025 | 51.2% | 19.2% | 20.9% | 2.6% | 2.1% | 2.4% | 1.6% |
| Jan 2026 | 54.1% | 20% | 17.2% | 2.7% | 2.3% | 2.6% | 1.1% |
| Feb 2026 | 37.8% | 45.6% | 10.3% | 2.7% | 1.3% | 1.5% | 0.77% |
| Mar 2026 | 33.8% | 48.8% | 11% | 2.9% | 1.4% | 1.3% | 0.84% |
| Apr 2026 | 43.8% | 35.5% | 13.9% | 2.5% | 1.7% | 1.7% | 0.89% |
| May 2026 | 40.2% | 39.5% | 13.3% | 2.9% | 1.6% | 1.6% | 1% |
| Jun 2026 | 42.9% | 35.6% | 14.5% | 2.4% | 2.1% | 1.4% | 1.1% |
| Jul 2026 | 39.9% | 39.6% | 14.3% | 2.3% | 1.8% | 1.3% | 0.81% |
| Aug 2026 | 38.7% | 38.4% | 16.1% | 2.8% | 1.6% | 1.5% | 0.98% |
| Sep 2026 | 39.1% | 38.8% | 15.2% | 2.6% | 1.7% | 1.5% | 0.98% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.1% | 15.5K | -18.2% | +0.5 points | |
| 2, held 2nd | 38.8% | 15.4K | -18.2% | +0.4 points | |
| 3, held 3rd | 15.2% | 6K | -23.5% | -0.9 points | |
| 4, held 4th | 2.6% | 1.1K | -23.4% | -0.1 points | |
| 5, held 5th | 1.7% | 670 | -13% | +0.1 points | |
| 6, held 6th | 1.5% | 610 | -18.7% | 0 points | |
| 7, held 7th | 0.98% | 390 | -18.8% | 0 points |
1.
Notion39.1%
Held 1st. 15.5K estimated branded searches, -18.2% vs prior month. Share +0.5 points.
2.
OneNote38.8%
Held 2nd. 15.4K estimated branded searches, -18.2% vs prior month. Share +0.4 points.
15.2%
Held 3rd. 6K estimated branded searches, -23.5% vs prior month. Share -0.9 points.
2.6%
Held 4th. 1.1K estimated branded searches, -23.4% vs prior month. Share -0.1 points.
5.
Obsidian1.7%
Held 5th. 670 estimated branded searches, -13% vs prior month. Share +0.1 points.
6.
Evernote1.5%
Held 6th. 610 estimated branded searches, -18.7% vs prior month. Share 0 points.
0.98%
Held 7th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare popularity between Notion and its closest rivals
Every comparison with Notion
25 comparisons
- Notion vs SharePoint
- Notion vs OneNote
- Notion vs Trello
- Google Keep vs Notion
- Jira vs Notion
- ClickUp vs Notion
- Notion vs WorkflowMax
- Guidde vs Notion
- Confluence vs Notion
- Notion vs Smartsheet
- Notion vs Slab
- monday.com vs Notion
- Microsoft Planner vs Notion
- Goodnotes vs Notion
- Basecamp vs Notion
- Guru vs Notion
- Notion vs Obsidian
- Evernote vs Notion
- Apple Notes vs Notion
- Notion vs Wrike
- Asana vs Notion
- Notion vs Process Street
- Notion vs Trainual
- Notion vs Teamwork.com
- Notion vs Nuclino
How has branded search demand for Notion changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Notion in New Zealand fell from 19.6K to 15.9K.
- Across the 12 months ending September 2026, Notion’s share of searches among note-taking apps in New Zealand decreased from 40% to 39.1%.
- Across the 12 months ending September 2026, Notion’s share of searches among note-taking apps in New Zealand peaked at 54.1% in January 2026 and was lowest at 33.8% in March 2026.
How did search popularity change for New Zealand note-taking apps in September 2026?
6 changes
In September 2026, Google Keep lost share of searches among note-taking apps in New Zealand, from 16.1% to 15.2%.
Estimated monthly branded searches for Evernote in New Zealand fell 40.2% over 12 measured months, from 1K to 610 in September 2026.
Estimated monthly branded searches for Goodnotes in New Zealand fell 23.4% over 12 measured months, from 1.4K to 1.1K in September 2026.
Estimated monthly branded searches for Notion in New Zealand fell 19% over 12 measured months, from 19.2K to 15.5K in September 2026.
Estimated monthly branded searches for Apple Notes in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
Estimated monthly branded searches for OneNote in New Zealand fell 18.2% over 12 measured months, from 18.8K to 15.4K in September 2026.
How are Notion’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Notion’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- notion
- notion ai
- notion app
- notion note
- notion project management
- notion software
- notion templates
- notion web
Do you work for Notion? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Notion compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Project management software | 1st of 12 | 35.5% | Show ranking |
| Internal knowledge management platforms | 2nd of 7 | 38.2% | Show ranking |
| Note-taking apps | 1st of 7 | 39.1% | Shown above |
| Process documentation platforms | 1st of 9 | 67.6% | Show ranking |
Is Notion your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.