Brandwave

How popular isNotion?

In September 2026, people searched for Notion by name about 15,900 times in New Zealand, a 19% decrease from the previous year. These searches made up 38.2% of all New Zealand internal knowledge management platform searches, placing Notion second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about internal knowledge management platforms, Notion appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Notion is the second most searched of 7 competitors and the second most recommended in AI answers.

  1. SharePointShare of searches 44.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. NotionShare of searches 38.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. ConfluenceShare of searches 8.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. SlabShare of searches 5.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. GuruShare of searches 2.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top internal knowledge management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Notion appeared in all five answers. Notion is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Confluence1st
  2. Notion2nd
  3. SharePoint3rd
  4. Guru4th
  5. Document3605th
  6. Slab6th
  7. Nuclino–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Confluence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guru4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SharePoint3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Document3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuclino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about internal knowledge management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which internal knowledge management platforms compete with Notion?

Notion against internal knowledge management platforms in New Zealand, by month

Share of searches by month for SharePoint, Notion, Confluence, Slab, Guru. The figures are in the table below the chart.

View monthly share of searches table
MonthSharePointNotionConfluenceSlabGuruNuclinoDocument360
Oct 202540.2%42.5%9.8%5.3%2%0.2%0.07%
Nov 202539.2%41.6%11.6%5%2.3%0.19%0.08%
Dec 202535%45.3%10.2%6.7%2.5%0.18%0.07%
Jan 202631.5%50.3%9.4%6.3%2.3%0.13%0.08%
Feb 202633.3%52.6%8.1%4.3%1.6%0.11%0.07%
Mar 202636.5%47.8%8.9%4.8%1.8%0.1%0.1%
Apr 202641.6%43.9%8.3%4.4%1.7%0.16%0.05%
May 202640.2%42.5%9.8%5.3%2%0.16%0.04%
Jun 202640.6%43.1%9.9%4.3%2%0.11%0.07%
Jul 202641.5%43.8%8.3%4.4%2%0.09%0.05%
Aug 202640.4%42.3%9.8%5.4%2%0.11%0.07%
Sep 202644.7%38.2%8.9%5.9%2.2%0.05%0.02%

  1. 1.SharePoint

    44.7%

    Moved from 2nd to 1st. 18.1K estimated branded searches, 0% vs prior month. Share +4.3 points.

  2. 2.Notion

    38.2%

    Moved from 1st to 2nd. 15.5K estimated branded searches, -18.2% vs prior month. Share -4 points.

  3. 3.Confluence

    8.9%

    Held 3rd. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  4. 4.Slab

    5.9%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Guru

    2.2%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Nuclino

    0.05%

    Held 6th. 20 estimated branded searches, -60% vs prior month. Share -0.1 points.

  7. 7.Document360

    0.02%

    Held 7th. 10 estimated branded searches, -66.7% vs prior month. Share 0 points.

Compare popularity between Notion and its closest rivals

Every comparison with Notion

25 comparisons

How has branded search demand for Notion changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Notion in New Zealand fell from 19.6K to 15.9K.
  • Across the 12 months ending September 2026, Notion’s share of searches among internal knowledge management platforms in New Zealand decreased from 42.5% to 38.2%.
  • Across the 12 months ending September 2026, Notion’s share of searches among internal knowledge management platforms in New Zealand peaked at 52.6% in February 2026 and was lowest at 38.2% in September 2026.
  • Across the 12 months ending September 2026, Notion fell from 1st to 2nd among internal knowledge management platforms in New Zealand.

How did search popularity change for New Zealand internal knowledge management platforms in September 2026?

6 changes

  1. In September 2026, SharePoint overtook Notion to become the leader among internal knowledge management platforms in New Zealand, with 44.7% of the searches.

  2. In September 2026, Slab gained share of searches among internal knowledge management platforms in New Zealand, from 5.4% to 5.9%.

  3. In September 2026, Notion lost share of searches among internal knowledge management platforms in New Zealand, from 42.3% to 38.2%.

  4. In September 2026, Confluence lost share of searches among internal knowledge management platforms in New Zealand, from 9.8% to 8.9%.

  5. Estimated monthly branded searches for Nuclino in New Zealand fell 77.8% over 12 measured months, from 90 to 20 in September 2026.

  6. Estimated monthly branded searches for Document360 in New Zealand fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

How are Notion’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Notion’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • notion
  • notion ai
  • notion app
  • notion note
  • notion project management
  • notion software
  • notion templates
  • notion web

Do you work for Notion? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Notion compete?

Notion is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Project management software1st of 1235.5%Show ranking
Internal knowledge management platforms2nd of 738.2%Shown above
Note-taking apps1st of 739.1%Show ranking
Process documentation platforms1st of 967.6%Show ranking
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Is Notion your brand?

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