Process documentation platforms in New Zealand:Which are most popular?
In September 2026, Notion was the most searched process documentation platform in New Zealand, accounting for 67.6% of all searches among the nine platforms we track. When we checked with ChatGPT and Google AI Overviews, Process Street was mentioned most often, in four of the five answers. Process Street was recommended most often, coming first in one out of four responses that gave a list.
NotionShare of searches 67.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
ConfluenceShare of searches 15.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
GuiddeShare of searches 15.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- Process StreetShare of searches 0.22%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
SweetProcessShare of searches 0.22%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top process documentation platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Process Street was mentioned most often, in four of the five answers. Process Street was recommended most often, coming first in one out of four answers that gave a list. Trainual was second, and SweetProcess was third. Guidde, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Process Street1st
Trainual2nd- SweetProcess3rd
- Confluence4th
- Notion5th
- Waybook6th
FlowShare7th- Guidde–
Iorad–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Process Street4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Notion3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Confluence3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trainual3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Waybook3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SweetProcess2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FlowShare1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Guidde0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Iorad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about process documentation platforms
5 answers
Asked ChatGPT
“Which process documentation platform should I use in New Zealand?”
Asked ChatGPT
“What are the best process documentation platforms in New Zealand?”
Asked ChatGPT
“What's the best process documentation platform in New Zealand for step by step guides?”
Searched Google, AI Overview
“process documentation tools”
Searched Google, AI Overview
“workflow documentation software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which process documentation platforms do people search for most?
This chart shows how often people search Google for each process documentation platform by name. Each line represents a brand's share of searches for all nine process documentation platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Notion, Confluence, Guidde. The figures are in the table below the chart.
View monthly share of searches table
| Month | Notion | Confluence | Guidde | Process Street | SweetProcess | Trainual | Waybook | Iorad | FlowShare |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.1% | 17.8% | 4% | 0.28% | 0.2% | 0.44% | 0.04% | 0.04% | 0.04% |
| Nov 2025 | 73.6% | 20.6% | 4.7% | 0.33% | 0.33% | 0.23% | 0.09% | 0.09% | 0.05% |
| Dec 2025 | 76.5% | 17.3% | 5.2% | 0.42% | 0.12% | 0.3% | 0.06% | 0.06% | 0.06% |
| Jan 2026 | 80.3% | 15% | 3.7% | 0.29% | 0.21% | 0.37% | 0.04% | 0.08% | 0.04% |
| Feb 2026 | 83.2% | 12.8% | 3.1% | 0.25% | 0.18% | 0.32% | 0.04% | 0.04% | 0.04% |
| Mar 2026 | 80.8% | 15% | 3.4% | 0.24% | 0.1% | 0.31% | 0.03% | 0.07% | 0.03% |
| Apr 2026 | 81% | 15.3% | 3.1% | 0.21% | 0.08% | 0.3% | 0.04% | 0.04% | 0.04% |
| May 2026 | 77.4% | 17.8% | 4% | 0.2% | 0.12% | 0.28% | 0.04% | 0.08% | 0.04% |
| Jun 2026 | 77.5% | 17.8% | 4% | 0.2% | 0.12% | 0.28% | 0.04% | 0.04% | 0.04% |
| Jul 2026 | 79.8% | 15.1% | 4.2% | 0.17% | 0.17% | 0.38% | 0.08% | 0.08% | 0.04% |
| Aug 2026 | 69.6% | 16.2% | 13.2% | 0.15% | 0.33% | 0.33% | 0.15% | 0.04% | 0.04% |
| Sep 2026 | 67.6% | 15.7% | 15.7% | 0.22% | 0.22% | 0.22% | 0.13% | 0.09% | 0.04% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.6% | 15.5K | -18.2% | -1.9 points | |
| 2, held 2nd | 15.7% | 3.6K | -18.2% | -0.4 points | |
| 3, held 3rd | 15.7% | 3.6K | 0% | +2.5 points | |
| 4, moved from 6th to 4th | 0.22% | 50 | +25% | +0.1 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 0.22% | 50 | -44.4% | -0.1 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 0.22% | 50 | -44.4% | -0.1 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.13% | 30 | -25% | 0 points | |
| 8, moved from 9th to 8th | 0.09% | 20 | +100% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0.04% | 10 | 0% | 0 pointsmoved from 8th to 9th |
1.
Notion67.6%
Held 1st. 15.5K estimated branded searches, -18.2% vs prior month. Share -1.9 points.
15.7%
Held 2nd. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
3.
Guidde15.7%
Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +2.5 points.
0.22%
Moved from 6th to 4th. 50 estimated branded searches, +25% vs prior month. Share +0.1 points.
0.22%
Moved from 4th to 5th. 50 estimated branded searches, -44.4% vs prior month. Share -0.1 points.
6.
Trainual0.22%
Moved from 5th to 6th. 50 estimated branded searches, -44.4% vs prior month. Share -0.1 points.
7.Waybook
0.13%
Held 7th. 30 estimated branded searches, -25% vs prior month. Share 0 points.
8.
Iorad0.09%
Moved from 9th to 8th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.
0.04%
Moved from 8th to 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among process documentation platforms in New Zealand?
9 brands
In September 2026, Notion was the most searched among process documentation platforms in New Zealand, with an estimated 15.5K branded searches, 67.6% of all searches for the nine we track. Confluence is in 2nd place, 51.9 percentage points behind at 15.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Notion | 77.1% → 67.6% | 83.2%Feb 2026 | 67.6%Sep 2026 | 1st |
| Confluence | 17.8% → 15.7% | 20.6%Nov 2025 | 12.8%Feb 2026 | 2nd |
| Guidde | 4% → 15.7% | 15.7%Sep 2026 | 3.1%Apr 2026 | 3rd |
| Process Street | 0.28% → 0.22% | 0.42%Dec 2025 | 0.15%Aug 2026 | 5th → 4th |
| SweetProcess | 0.2% → 0.22% | 0.33%Aug 2026 | 0.08%Apr 2026 | 6th → 5th |
| Trainual | 0.44% → 0.22% | 0.44%Oct 2025 | 0.22%Sep 2026 | 4th → 6th |
| Waybook | 0.04% → 0.13% | 0.15%Aug 2026 | 0.03%Mar 2026 | 9th → 7th |
| Iorad | 0.04% → 0.09% | 0.09%Nov 2025 | 0.04%Feb 2026 | 8th |
| FlowShare | 0.04% | 0.06%Dec 2025 | 0.03%Mar 2026 | 7th → 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, Notion’s share of searches among process documentation platforms in New Zealand decreased from 77.1% to 67.6%.
- Across the 12 months ending September 2026, Confluence’s share of searches among process documentation platforms in New Zealand decreased from 17.8% to 15.7%.
- Across the 12 months ending September 2026, Guidde’s share of searches among process documentation platforms in New Zealand increased from 4% to 15.7%.
- Across the 12 months ending September 2026, Notion’s share of searches among process documentation platforms in New Zealand peaked at 83.2% in February 2026 and was lowest at 67.6% in September 2026.
- Across the 12 months ending September 2026, Confluence’s share of searches among process documentation platforms in New Zealand peaked at 20.6% in November 2025 and was lowest at 12.8% in February 2026.
- Across the 12 months ending September 2026, Guidde’s share of searches among process documentation platforms in New Zealand peaked at 15.7% in September 2026 and was lowest at 3.1% in April 2026.
- Across the 12 months ending September 2026, Process Street rose from 5th to 4th among process documentation platforms in New Zealand.
- Across the 12 months ending September 2026, SweetProcess rose from 6th to 5th among process documentation platforms in New Zealand.
- Across the 12 months ending September 2026, Trainual fell from 4th to 6th among process documentation platforms in New Zealand.
- Across the 12 months ending September 2026, Waybook rose from 9th to 7th among process documentation platforms in New Zealand.
- Across the 12 months ending September 2026, FlowShare fell from 7th to 9th among process documentation platforms in New Zealand.
- Across the 12 months ending September 2026, Iorad held steady: its share of searches among process documentation platforms in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand process documentation platforms in September 2026?
8 changes
In September 2026, Guidde gained share of searches among process documentation platforms in New Zealand, from 13.2% to 15.7%.
In September 2026, Notion lost share of searches among process documentation platforms in New Zealand, from 69.6% to 67.6%.
In September 2026, Process Street rose from 6th to 4th among process documentation platforms in New Zealand.
In September 2026, Iorad rose from 9th to 8th among process documentation platforms in New Zealand.
In September 2026, FlowShare fell from 8th to 9th among process documentation platforms in New Zealand.
In September 2026, SweetProcess fell from 4th to 5th among process documentation platforms in New Zealand.
In September 2026, Trainual fell from 5th to 6th among process documentation platforms in New Zealand.
Estimated monthly branded searches for Waybook in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.
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