Brandwave

How popular isConfluence?

In September 2026, people searched for Confluence by name about 3,600 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 15.7% of all New Zealand process documentation platform searches, placing Confluence second out of nine platforms. When we asked both ChatGPT and Google AI Overviews about process documentation platforms, Confluence appeared in three of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Confluence is the second most searched of 9 competitors and the fourth most recommended in AI answers.

  1. NotionShare of searches 67.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. ConfluenceShare of searches 15.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. GuiddeShare of searches 15.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Process StreetShare of searches 0.22%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. SweetProcessShare of searches 0.22%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

+4 more

Confluence website (opens in a new tab)

Follow Confluence and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top process documentation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Confluence was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Confluence is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Process Street1st
  2. Trainual2nd
  3. SweetProcess3rd
  4. Confluence4th
  5. Notion5th
  6. Waybook6th
  7. FlowShare7th
  8. Guidde–
  9. Iorad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Process Street4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Notion3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Confluence3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trainual3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Waybook3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SweetProcess2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FlowShare1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Guidde0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iorad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about process documentation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which process documentation platforms compete with Confluence?

Confluence against process documentation platforms in New Zealand, by month

Share of searches by month for Notion, Confluence, Guidde. The figures are in the table below the chart.

View monthly share of searches table
MonthNotionConfluenceGuiddeProcess StreetSweetProcessTrainualWaybookIoradFlowShare
Oct 202577.1%17.8%4%0.28%0.2%0.44%0.04%0.04%0.04%
Nov 202573.6%20.6%4.7%0.33%0.33%0.23%0.09%0.09%0.05%
Dec 202576.5%17.3%5.2%0.42%0.12%0.3%0.06%0.06%0.06%
Jan 202680.3%15%3.7%0.29%0.21%0.37%0.04%0.08%0.04%
Feb 202683.2%12.8%3.1%0.25%0.18%0.32%0.04%0.04%0.04%
Mar 202680.8%15%3.4%0.24%0.1%0.31%0.03%0.07%0.03%
Apr 202681%15.3%3.1%0.21%0.08%0.3%0.04%0.04%0.04%
May 202677.4%17.8%4%0.2%0.12%0.28%0.04%0.08%0.04%
Jun 202677.5%17.8%4%0.2%0.12%0.28%0.04%0.04%0.04%
Jul 202679.8%15.1%4.2%0.17%0.17%0.38%0.08%0.08%0.04%
Aug 202669.6%16.2%13.2%0.15%0.33%0.33%0.15%0.04%0.04%
Sep 202667.6%15.7%15.7%0.22%0.22%0.22%0.13%0.09%0.04%

  1. 1.Notion

    67.6%

    Held 1st. 15.5K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  2. 2.Confluence

    15.7%

    Held 2nd. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  3. 3.Guidde

    15.7%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +2.5 points.

  4. 4.Process Street

    0.22%

    Moved from 6th to 4th. 50 estimated branded searches, +25% vs prior month. Share +0.1 points.

  5. 5.SweetProcess

    0.22%

    Moved from 4th to 5th. 50 estimated branded searches, -44.4% vs prior month. Share -0.1 points.

  6. 6.Trainual

    0.22%

    Moved from 5th to 6th. 50 estimated branded searches, -44.4% vs prior month. Share -0.1 points.

  7. 7.Waybook

    0.13%

    Held 7th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

  8. 8.Iorad

    0.09%

    Moved from 9th to 8th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

  9. 9.FlowShare

    0.04%

    Moved from 8th to 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Confluence and its closest rivals

Every comparison with Confluence

8 comparisons

How has branded search demand for Confluence changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Confluence in New Zealand fell from 4.4K to 3.6K.
  • Across the 12 months ending September 2026, Confluence’s share of searches among process documentation platforms in New Zealand decreased from 17.8% to 15.7%.
  • Across the 12 months ending September 2026, Confluence’s share of searches among process documentation platforms in New Zealand peaked at 20.6% in November 2025 and was lowest at 12.8% in February 2026.

How did search popularity change for New Zealand process documentation platforms in September 2026?

6 changes

  1. In September 2026, Guidde gained share of searches among process documentation platforms in New Zealand, from 13.2% to 15.7%.

  2. In September 2026, Notion lost share of searches among process documentation platforms in New Zealand, from 69.6% to 67.6%.

  3. In September 2026, Process Street rose from 6th to 4th among process documentation platforms in New Zealand.

  4. In September 2026, Iorad rose from 9th to 8th among process documentation platforms in New Zealand.

  5. In September 2026, FlowShare fell from 8th to 9th among process documentation platforms in New Zealand.

  6. In September 2026, SweetProcess fell from 4th to 5th among process documentation platforms in New Zealand.

How are Confluence’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Confluence’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • confluence

How the Brand Demand Index is measured

Who owns Confluence?

Confluence is owned by Atlassian. Brandwave also tracks Trello, Atlassian Statuspage, Bitbucket, Bitbucket Pipelines and Jira Service Management, owned by the same company, in New Zealand.

Do you work for Confluence? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Confluence compete?

Confluence is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Internal knowledge management platforms3rd of 78.9%Show ranking
Process documentation platforms2nd of 915.7%Shown above
Creator with pink hair and a pink jacket

Is Confluence your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free