Brandwave

How popular isNotion?

In September 2026, people searched for Notion by name about 15,900 times in New Zealand, a 19% decrease from the previous year. These searches made up 67.6% of all New Zealand process documentation platform searches, placing Notion first out of nine platforms. When we asked both ChatGPT and Google AI Overviews about process documentation platforms, Notion appeared in three of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Notion is the most searched of 9 competitors and the fifth most recommended in AI answers.

  1. NotionShare of searches 67.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. ConfluenceShare of searches 15.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. GuiddeShare of searches 15.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Process StreetShare of searches 0.22%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. SweetProcessShare of searches 0.22%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top process documentation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Notion was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Notion is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Process Street1st
  2. Trainual2nd
  3. SweetProcess3rd
  4. Confluence4th
  5. Notion5th
  6. Waybook6th
  7. FlowShare7th
  8. Guidde–
  9. Iorad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Process Street4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Notion3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Confluence3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trainual3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Waybook3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SweetProcess2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FlowShare1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Guidde0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iorad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about process documentation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which process documentation platforms compete with Notion?

Notion against process documentation platforms in New Zealand, by month

Share of searches by month for Notion, Confluence, Guidde. The figures are in the table below the chart.

View monthly share of searches table
MonthNotionConfluenceGuiddeProcess StreetSweetProcessTrainualWaybookIoradFlowShare
Oct 202577.1%17.8%4%0.28%0.2%0.44%0.04%0.04%0.04%
Nov 202573.6%20.6%4.7%0.33%0.33%0.23%0.09%0.09%0.05%
Dec 202576.5%17.3%5.2%0.42%0.12%0.3%0.06%0.06%0.06%
Jan 202680.3%15%3.7%0.29%0.21%0.37%0.04%0.08%0.04%
Feb 202683.2%12.8%3.1%0.25%0.18%0.32%0.04%0.04%0.04%
Mar 202680.8%15%3.4%0.24%0.1%0.31%0.03%0.07%0.03%
Apr 202681%15.3%3.1%0.21%0.08%0.3%0.04%0.04%0.04%
May 202677.4%17.8%4%0.2%0.12%0.28%0.04%0.08%0.04%
Jun 202677.5%17.8%4%0.2%0.12%0.28%0.04%0.04%0.04%
Jul 202679.8%15.1%4.2%0.17%0.17%0.38%0.08%0.08%0.04%
Aug 202669.6%16.2%13.2%0.15%0.33%0.33%0.15%0.04%0.04%
Sep 202667.6%15.7%15.7%0.22%0.22%0.22%0.13%0.09%0.04%

  1. 1.Notion

    67.6%

    Held 1st. 15.5K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  2. 2.Confluence

    15.7%

    Held 2nd. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  3. 3.Guidde

    15.7%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +2.5 points.

  4. 4.Process Street

    0.22%

    Moved from 6th to 4th. 50 estimated branded searches, +25% vs prior month. Share +0.1 points.

  5. 5.SweetProcess

    0.22%

    Moved from 4th to 5th. 50 estimated branded searches, -44.4% vs prior month. Share -0.1 points.

  6. 6.Trainual

    0.22%

    Moved from 5th to 6th. 50 estimated branded searches, -44.4% vs prior month. Share -0.1 points.

  7. 7.Waybook

    0.13%

    Held 7th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

  8. 8.Iorad

    0.09%

    Moved from 9th to 8th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

  9. 9.FlowShare

    0.04%

    Moved from 8th to 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Notion and its closest rivals

Every comparison with Notion

25 comparisons

How has branded search demand for Notion changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Notion in New Zealand fell from 19.6K to 15.9K.
  • Across the 12 months ending September 2026, Notion’s share of searches among process documentation platforms in New Zealand decreased from 77.1% to 67.6%.
  • Across the 12 months ending September 2026, Notion’s share of searches among process documentation platforms in New Zealand peaked at 83.2% in February 2026 and was lowest at 67.6% in September 2026.

How did search popularity change for New Zealand process documentation platforms in September 2026?

6 changes

  1. In September 2026, Guidde gained share of searches among process documentation platforms in New Zealand, from 13.2% to 15.7%.

  2. In September 2026, Notion lost share of searches among process documentation platforms in New Zealand, from 69.6% to 67.6%.

  3. In September 2026, Process Street rose from 6th to 4th among process documentation platforms in New Zealand.

  4. In September 2026, Iorad rose from 9th to 8th among process documentation platforms in New Zealand.

  5. In September 2026, FlowShare fell from 8th to 9th among process documentation platforms in New Zealand.

  6. In September 2026, SweetProcess fell from 4th to 5th among process documentation platforms in New Zealand.

How are Notion’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Notion’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • notion
  • notion ai
  • notion app
  • notion note
  • notion project management
  • notion software
  • notion templates
  • notion web

Do you work for Notion? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Notion compete?

Notion is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Project management software1st of 1235.5%Show ranking
Internal knowledge management platforms2nd of 738.2%Show ranking
Note-taking apps1st of 739.1%Show ranking
Process documentation platforms1st of 967.6%Shown above
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Is Notion your brand?

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