Brandwave

Apple Notes vs Notion:Which is more popular?

In September 2026, Notion had more branded searches than Apple Notes among note-taking apps in New Zealand. Notion had about 15,500 branded searches, while Apple Notes had 390. Notion made up 39.1% of all note-taking app searches we track, and Apple Notes accounted for 0.98%. When we asked ChatGPT and Google AI Overviews about note-taking apps, both Apple Notes and Notion appeared in all five answers. Apple Notes was mentioned before Notion in four out of five answers.

Among note-taking apps in New Zealand in September 2026

Who do people search for more?

Notion, about 40 searches for every 1 for Apple Notes

Notion 15.5K searchesApple Notes 390 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Apple Notes in 5 of 5Notion in 5 of 5

Who does AI recommend more?

Apple Notes, named ahead of Notion in 4 of 5 answers

Apple Notes first in 4Notion first in 1

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Top note-taking apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Apple Notes and Notion showed up in all five answers. Apple Notes was listed before Notion in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OneNote1st
  2. Apple Notes2nd
  3. Notion3rd
  4. Obsidian4th
  5. Google Keep5th
  6. Goodnotes6th
  7. Evernote7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OneNote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Obsidian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Notes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Keep3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goodnotes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Evernote1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about note-taking apps

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Apple Notes or Notion more popular in search?

This chart shows how often people search Google for Apple Notes and Notion by name. Each line represents a brand's share of searches for all seven note-taking apps we track, month by month, from searches in New Zealand.

Apple Notes and Notion among note-taking apps in New Zealand, by month

Share of searches by month for Notion, Apple Notes. The figures are in the table below the chart.

View monthly share of searches table
MonthNotionOneNoteGoogle KeepGoodnotesObsidianEvernoteApple Notes
Oct 202540%39.3%13.3%2.9%1.4%2.1%1%
Nov 202544.9%29.7%17.5%2.7%1.8%2.6%0.91%
Dec 202551.2%19.2%20.9%2.6%2.1%2.4%1.6%
Jan 202654.1%20%17.2%2.7%2.3%2.6%1.1%
Feb 202637.8%45.6%10.3%2.7%1.3%1.5%0.77%
Mar 202633.8%48.8%11%2.9%1.4%1.3%0.84%
Apr 202643.8%35.5%13.9%2.5%1.7%1.7%0.89%
May 202640.2%39.5%13.3%2.9%1.6%1.6%1%
Jun 202642.9%35.6%14.5%2.4%2.1%1.4%1.1%
Jul 202639.9%39.6%14.3%2.3%1.8%1.3%0.81%
Aug 202638.7%38.4%16.1%2.8%1.6%1.5%0.98%
Sep 202639.1%38.8%15.2%2.6%1.7%1.5%0.98%

How has the Apple Notes and Notion comparison changed over the last 12 months?

3 findings
  • Notion was ahead of Apple Notes in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Apple Notes’ share of searches among note-taking apps in New Zealand moved from 1% to 0.98%, and its estimated monthly branded searches moved from 480 to 390.
  • Across the 12 months ending September 2026, Notion’s share of searches among note-taking apps in New Zealand moved from 40% to 39.1%, and its estimated monthly branded searches moved from 19.2K to 15.5K.

How did search popularity change for New Zealand note-taking apps in September 2026?

2 changes

  1. Estimated monthly branded searches for Notion in New Zealand fell 19% over 12 measured months, from 19.2K to 15.5K in September 2026.

  2. Estimated monthly branded searches for Apple Notes in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Apple Notes’ and Notion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple Notes

1 branded search term

  • apple notes

Notion

5 branded search terms

  • notion
  • notion ai
  • notion note
  • notion templates
  • notion web

How the Brand Demand Index is measured

Other head-to-heads among note-taking apps

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