Brandwave

How popular isNotion in search?

In August 2026, there were an estimated 19.5K branded searches for Notion in New Zealand which held steady over the last 11 months. Notion holds 38.9% estimated Share of Search among New Zealand note-taking apps and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Notion38.9%
  2. OneNote38.7%
  3. Google Keep16.2%
  4. Goodnotes3%
  5. Obsidian1.6%
  6. Evernote1.5%
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Which note-taking apps compete with Notion?

Notion against note-taking apps in New Zealand, by month

Share of Search by month for Notion, OneNote, Google Keep, Goodnotes. The figures are in the table below the chart.

View monthly share of search table
MonthNotionOneNoteGoogle KeepGoodnotesObsidianEvernote
Oct 202540.3%39.9%13.2%3%1.4%2.1%
Nov 202545%30.5%17.4%2.8%1.8%2.6%
Dec 202551.7%20.2%20.8%2.8%2.1%2.4%
Jan 202654.3%21%17.1%2.8%2.3%2.5%
Feb 202638.8%45.5%10.2%2.8%1.3%1.4%
Mar 202634.4%49%10.9%3%1.4%1.3%
Apr 202644.2%35.6%14.2%2.6%1.7%1.7%
May 202640.8%39.7%13.4%3%1.7%1.5%
Jun 202643.2%36.1%14.6%2.5%2.3%1.3%
Jul 202639.8%40%14.6%2.4%1.9%1.3%
Aug 202638.9%38.7%16.2%3%1.6%1.5%
Sep 2026——————

  1. 1.Notion

    38.9%

    moved from 2nd to 1st · 19.5K estimated branded searches · -1% vs prior month · -0.9 points

  2. 2.OneNote

    38.7%

    moved from 1st to 2nd · 19.4K estimated branded searches · -2.1% vs prior month · -1.3 points

  3. 3.Google Keep

    16.2%

    held 3rd · 8.1K estimated branded searches · +12.7% vs prior month · +1.7 points

  4. 4.Goodnotes

    3%

    held 4th · 1.5K estimated branded searches · +23.1% vs prior month · +0.5 points

  5. 5.Obsidian

    1.6%

    held 5th · 810 estimated branded searches · -14.7% vs prior month · -0.3 points

  6. 6.Evernote

    1.5%

    held 6th · 770 estimated branded searches · +22.2% vs prior month · +0.3 points

Compare search popularity between Notion and its closest rivals

How has branded search demand for Notion changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Notion in New Zealand held steady, from 19.7K to 19.5K.
  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among note-taking apps in New Zealand decreased from 40.3% to 38.9%.
  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among note-taking apps in New Zealand peaked at 54.3% in January 2026 and was lowest at 34.4% in March 2026.

How did search popularity change for New Zealand note-taking apps in August 2026?

  1. In August 2026, Google Keep gained estimated Share of Search among note-taking apps in New Zealand, from 14.6% to 16.2%.

  2. In August 2026, Goodnotes gained estimated Share of Search among note-taking apps in New Zealand, from 2.4% to 3%.

  3. In August 2026, OneNote lost estimated Share of Search among note-taking apps in New Zealand, from 40% to 38.7%.

  4. In August 2026, Notion lost estimated Share of Search among note-taking apps in New Zealand, from 39.8% to 38.9%.

  5. Estimated monthly branded searches for Obsidian in New Zealand rose 17.4% over 11 measured months, from 690 to 810 in August 2026.

  6. Estimated monthly branded searches for Evernote in New Zealand fell 26% over 11 measured months, from 1K to 770 in August 2026.

Which project management software compete with Notion?

Notion against project management software in New Zealand, by month

Share of Search by month for Notion, Trello, ClickUp, WorkflowMax, Smartsheet, monday.com, Basecamp. The figures are in the table below the chart.

View monthly share of search table
MonthNotionTrelloClickUpWorkflowMaxSmartsheetmonday.comBasecampAsanaWrikeTeamwork.com
Oct 202543.2%22.8%8.2%8%8.2%5.7%2.3%0.64%0.77%0.18%
Nov 202538.5%24.6%8.9%10.6%7.1%6.1%2.5%0.57%0.86%0.17%
Dec 202542%26.8%8%9.3%6.3%3.6%2.6%0.51%0.79%0.13%
Jan 202649.7%21.3%9.4%7.3%6.2%2.7%2%0.52%0.77%0.17%
Feb 202648.2%24.3%8.7%6.9%5.7%2.9%1.8%0.59%0.73%0.17%
Mar 202644.3%27.4%8.2%7.9%5.4%3.7%1.9%0.52%0.64%0.14%
Apr 202644%22.9%10.1%7.9%5.5%5.6%2.3%0.75%0.79%0.09%
May 202641.1%26%9.2%7.3%6.1%6.3%2.2%1.1%0.58%0.18%
Jun 202641.2%26.5%7.8%9.2%5.4%5.3%2.2%1.6%0.62%0.19%
Jul 202645.4%24.3%8.6%8.3%5.9%3.4%2.2%1.1%0.64%0.12%
Aug 202644.8%24.3%8.6%8.3%5.9%3.4%3.2%0.76%0.69%0.14%
Sep 2026——————————

  1. 1.Notion

    44.8%

    held 1st · 19.5K estimated branded searches · -1% vs prior month · -0.6 points

  2. 2.Trello

    24.3%

    held 2nd · 10.6K estimated branded searches · +0.28% vs prior month · 0 points

  3. 3.ClickUp

    8.6%

    held 3rd · 3.7K estimated branded searches · -0.53% vs prior month · -0.1 points

  4. 4.WorkflowMax

    8.3%

    held 4th · 3.6K estimated branded searches · 0% vs prior month · 0 points

  5. 5.Smartsheet

    5.9%

    held 5th · 2.6K estimated branded searches · 0% vs prior month · 0 points

  6. 6.monday.com

    3.4%

    held 6th · 1.5K estimated branded searches · +0.68% vs prior month · 0 points

  7. 7.Basecamp

    3.2%

    held 7th · 1.4K estimated branded searches · +45.3% vs prior month · +1 points

  8. 8.Asana

    0.76%

    held 8th · 330 estimated branded searches · -32.7% vs prior month · -0.4 points

  9. 9.Wrike

    0.69%

    held 9th · 300 estimated branded searches · +7.1% vs prior month · 0 points

  10. 10.Teamwork.com

    0.14%

    held 10th · 60 estimated branded searches · +20% vs prior month · 0 points

Compare search popularity between Notion and its closest rivals

How has branded search demand for Notion changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among project management software in New Zealand increased from 43.2% to 44.8%.
  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among project management software in New Zealand peaked at 49.7% in January 2026 and was lowest at 38.5% in November 2025.

How did search popularity change for New Zealand project management software in August 2026?

  1. In August 2026, Basecamp gained estimated Share of Search among project management software in New Zealand, from 2.2% to 3.2%.

  2. In August 2026, Notion lost estimated Share of Search among project management software in New Zealand, from 45.4% to 44.8%.

  3. Estimated monthly branded searches for Asana in New Zealand rose 13.8% over 11 measured months, from 290 to 330 in August 2026.

  4. Estimated monthly branded searches for monday.com in New Zealand fell 42.7% over 11 measured months, from 2.6K to 1.5K in August 2026.

  5. Estimated monthly branded searches for Smartsheet in New Zealand fell 31.4% over 11 measured months, from 3.7K to 2.6K in August 2026.

  6. Estimated monthly branded searches for Teamwork.com in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026.

How is Notion measured?

Brandwave collects information about searches that people make online using Notion’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • notion
  • notion ai
  • notion app
  • notion com
  • notion near me
  • notion new zealand
  • notion note
  • notion note taking app
  • notion nz
  • notion online
  • notion project management
  • notion software
  • notion templates
  • notion web

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