Notion vs Obsidian:Which is more popular by branded search in New Zealand?
In August 2026, Notion had more branded searches than Obsidian among note-taking apps in New Zealand. Notion was estimated to have 19.5K branded searches compared to Obsidian’s 810, and held a 38.9% Share of Search versus Obsidian’s 1.6%.
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Which is more popular in search, Notion or Obsidian?
Compare the note-taking and workspace apps New Zealanders organise work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Notion, Obsidian. The figures are in the table below the chart.
View monthly share of search table
| Month | Notion | OneNote | Google Keep | Goodnotes | Obsidian | Evernote |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 39.9% | 13.2% | 3% | 1.4% | 2.1% |
| Nov 2025 | 45% | 30.5% | 17.4% | 2.8% | 1.8% | 2.6% |
| Dec 2025 | 51.7% | 20.2% | 20.8% | 2.8% | 2.1% | 2.4% |
| Jan 2026 | 54.3% | 21% | 17.1% | 2.8% | 2.3% | 2.5% |
| Feb 2026 | 38.8% | 45.5% | 10.2% | 2.8% | 1.3% | 1.4% |
| Mar 2026 | 34.4% | 49% | 10.9% | 3% | 1.4% | 1.3% |
| Apr 2026 | 44.2% | 35.6% | 14.2% | 2.6% | 1.7% | 1.7% |
| May 2026 | 40.8% | 39.7% | 13.4% | 3% | 1.7% | 1.5% |
| Jun 2026 | 43.2% | 36.1% | 14.6% | 2.5% | 2.3% | 1.3% |
| Jul 2026 | 39.8% | 40% | 14.6% | 2.4% | 1.9% | 1.3% |
| Aug 2026 | 38.9% | 38.7% | 16.2% | 3% | 1.6% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Notion and Obsidian comparison changed over the last 12 months?
3 findings
- Notion was ahead of Obsidian in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Notion’s estimated Share of Search among note-taking apps in New Zealand moved from 40.3% to 38.9%, and its estimated monthly branded searches moved from 19.7K to 19.5K.
- Across the 11 months ending August 2026, Obsidian’s estimated Share of Search among note-taking apps in New Zealand moved from 1.4% to 1.6%, and its estimated monthly branded searches moved from 690 to 810.
How did search popularity change for New Zealand note-taking apps in August 2026?
2 changes
In August 2026, Notion lost estimated Share of Search among note-taking apps in New Zealand, from 39.8% to 38.9%.
Estimated monthly branded searches for Obsidian in New Zealand rose 17.4% over 11 measured months, from 690 to 810 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Notion’s and Obsidian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Notion
14 branded search terms
- notion
- notion ai
- notion app
- notion com
- notion near me
- notion new zealand
- notion note
- notion note taking app
- notion nz
- notion online
- notion project management
- notion software
- notion templates
- notion web
Obsidian
5 branded search terms
- obsidian app
- obsidian md
- obsidian note taking app
- obsidian notes
- obsidian template
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