Brandwave

Goodnotes vs Google Keep:Which is more popular by branded search in New Zealand?

In August 2026, Google Keep had more branded searches than Goodnotes among note-taking apps in New Zealand. Google Keep was estimated to have 8.1K branded searches compared to Goodnotes’ 1.5K, and held a 16.2% Share of Search versus Goodnotes’ 3%.

Share of Search among note-taking apps in New Zealand in August 2026Which is more popular in search, Goodnotes or Google Keep?
Goodnotes3%1.5K searches
vs
Google Keep16.2%8.1K searches

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Which is more popular in search, Goodnotes or Google Keep?

Compare the note-taking and workspace apps New Zealanders organise work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Goodnotes and Google Keep among note-taking apps in New Zealand, by month

Share of Search by month for Google Keep, Goodnotes. The figures are in the table below the chart.

View monthly share of search table
MonthNotionOneNoteGoogle KeepGoodnotesObsidianEvernote
Oct 202540.3%39.9%13.2%3%1.4%2.1%
Nov 202545%30.5%17.4%2.8%1.8%2.6%
Dec 202551.7%20.2%20.8%2.8%2.1%2.4%
Jan 202654.3%21%17.1%2.8%2.3%2.5%
Feb 202638.8%45.5%10.2%2.8%1.3%1.4%
Mar 202634.4%49%10.9%3%1.4%1.3%
Apr 202644.2%35.6%14.2%2.6%1.7%1.7%
May 202640.8%39.7%13.4%3%1.7%1.5%
Jun 202643.2%36.1%14.6%2.5%2.3%1.3%
Jul 202639.8%40%14.6%2.4%1.9%1.3%
Aug 202638.9%38.7%16.2%3%1.6%1.5%
Sep 2026——————

How has the Goodnotes and Google Keep comparison changed over the last 12 months?

  • Google Keep was ahead of Goodnotes in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Goodnotes’ estimated Share of Search among note-taking apps in New Zealand held steady at 3%, and its estimated monthly branded searches held steady at 1.5K.
  • Across the 11 months ending August 2026, Google Keep’s estimated Share of Search among note-taking apps in New Zealand moved from 13.2% to 16.2%, and its estimated monthly branded searches moved from 6.5K to 8.1K.

How did search popularity change for New Zealand note-taking apps in August 2026?

  1. In August 2026, Google Keep gained estimated Share of Search among note-taking apps in New Zealand, from 14.6% to 16.2%.

  2. In August 2026, Goodnotes gained estimated Share of Search among note-taking apps in New Zealand, from 2.4% to 3%.

How each brand is measured

Brandwave collects information about searches that people make online using Goodnotes’ and Google Keep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Goodnotes

8 branded search terms

  • goodnotes
  • goodnotes app
  • goodnotes com
  • goodnotes notes
  • goodnotes online
  • goodnotes price
  • goodnotes template
  • goodnotes website

Google Keep

16 branded search terms

  • google keep
  • google keep app
  • google keep com
  • google keep google play
  • google keep it
  • google keep near me
  • google keep note taking
  • google keep notes
  • google keep notes app
  • google keep online
  • google keep software
  • google keep template
  • google keep web
  • googlekeep
  • googlekeep app
  • googlekeep notes

How the Brand Demand Index is measured

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