Brandwave

Note-taking apps in New Zealand:Which brands are most popular in search?

Notion and OneNote share the highest estimated Share of Search among note-taking apps in New Zealand, at 38.9% and 38.7% in August 2026.

Share of Search, August 2026
  1. Notion38.9%
  2. OneNote38.7%
  3. Google Keep16.2%
  4. Goodnotes3%
  5. Obsidian1.6%
  6. Evernote1.5%

Follow note-taking apps and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the note-taking and workspace apps New Zealanders organise work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among note-taking apps in New Zealand, by month

Share of Search by month for Notion, OneNote, Google Keep, Goodnotes. The figures are in the table below the chart.

View monthly share of search table
MonthNotionOneNoteGoogle KeepGoodnotesObsidianEvernote
Oct 202540.3%39.9%13.2%3%1.4%2.1%
Nov 202545%30.5%17.4%2.8%1.8%2.6%
Dec 202551.7%20.2%20.8%2.8%2.1%2.4%
Jan 202654.3%21%17.1%2.8%2.3%2.5%
Feb 202638.8%45.5%10.2%2.8%1.3%1.4%
Mar 202634.4%49%10.9%3%1.4%1.3%
Apr 202644.2%35.6%14.2%2.6%1.7%1.7%
May 202640.8%39.7%13.4%3%1.7%1.5%
Jun 202643.2%36.1%14.6%2.5%2.3%1.3%
Jul 202639.8%40%14.6%2.4%1.9%1.3%
Aug 202638.9%38.7%16.2%3%1.6%1.5%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Notion

    38.9%

    moved from 2nd to 1st · 19.5K estimated branded searches · -1% vs prior month · -0.9 points

  2. 2.OneNote

    38.7%

    moved from 1st to 2nd · 19.4K estimated branded searches · -2.1% vs prior month · -1.3 points

  3. 3.Google Keep

    16.2%

    held 3rd · 8.1K estimated branded searches · +12.7% vs prior month · +1.7 points

  4. 4.Goodnotes

    3%

    held 4th · 1.5K estimated branded searches · +23.1% vs prior month · +0.5 points

  5. 5.Obsidian

    1.6%

    held 5th · 810 estimated branded searches · -14.7% vs prior month · -0.3 points

  6. 6.Evernote

    1.5%

    held 6th · 770 estimated branded searches · +22.2% vs prior month · +0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among note-taking apps in New Zealand?

Notion and OneNote share the highest estimated Share of Search among note-taking apps in New Zealand, at 38.9% and 38.7% in August 2026.

New Zealand note-taking apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Notion40.3% → 38.9%54.3%Jan 202634.4%Mar 20261st
OneNote39.9% → 38.7%49%Mar 202620.2%Dec 20252nd
Google Keep13.2% → 16.2%20.8%Dec 202510.2%Feb 20263rd
Goodnotes3%3%Mar 20262.4%Jul 20264th
Obsidian1.4% → 1.6%2.3%Jun 20261.3%Feb 20266th → 5th
Evernote2.1% → 1.5%2.6%Nov 20251.3%Mar 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among note-taking apps in New Zealand decreased from 40.3% to 38.9%.
  • Across the 11 months ending August 2026, OneNote’s estimated Share of Search among note-taking apps in New Zealand decreased from 39.9% to 38.7%.
  • Across the 11 months ending August 2026, Google Keep’s estimated Share of Search among note-taking apps in New Zealand increased from 13.2% to 16.2%.
  • Across the 11 months ending August 2026, Evernote’s estimated Share of Search among note-taking apps in New Zealand decreased from 2.1% to 1.5%.
  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among note-taking apps in New Zealand peaked at 54.3% in January 2026 and was lowest at 34.4% in March 2026.
  • Across the 11 months ending August 2026, OneNote’s estimated Share of Search among note-taking apps in New Zealand peaked at 49% in March 2026 and was lowest at 20.2% in December 2025.
  • Across the 11 months ending August 2026, Google Keep’s estimated Share of Search among note-taking apps in New Zealand peaked at 20.8% in December 2025 and was lowest at 10.2% in February 2026.
  • Across the 11 months ending August 2026, Evernote’s estimated Share of Search among note-taking apps in New Zealand peaked at 2.6% in November 2025 and was lowest at 1.3% in March 2026.
  • Across the 11 months ending August 2026, Obsidian rose from 6th to 5th among note-taking apps in New Zealand.
  • Across the 11 months ending August 2026, Evernote fell from 5th to 6th among note-taking apps in New Zealand.
  • Across the 11 months ending August 2026, Goodnotes held steady: its estimated Share of Search among note-taking apps in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand note-taking apps in August 2026?

  1. In August 2026, Google Keep gained estimated Share of Search among note-taking apps in New Zealand, from 14.6% to 16.2%.

  2. In August 2026, Goodnotes gained estimated Share of Search among note-taking apps in New Zealand, from 2.4% to 3%.

  3. In August 2026, OneNote lost estimated Share of Search among note-taking apps in New Zealand, from 40% to 38.7%.

  4. In August 2026, Notion lost estimated Share of Search among note-taking apps in New Zealand, from 39.8% to 38.9%.

  5. Estimated monthly branded searches for Obsidian in New Zealand rose 17.4% over 11 measured months, from 690 to 810 in August 2026.

  6. Estimated monthly branded searches for Evernote in New Zealand fell 26% over 11 measured months, from 1K to 770 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record