Brandwave

How popular isObsidian?

In September 2026, people searched for Obsidian by name about 670 times in New Zealand, about the same as the previous year. These searches made up 1.7% of all New Zealand note-taking app searches, placing Obsidian fifth out of seven apps. When we asked both ChatGPT and Google AI Overviews about note-taking apps, Obsidian appeared in all answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Obsidian is the fifth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. NotionShare of searches 39.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. OneNoteShare of searches 38.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Google KeepShare of searches 15.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. GoodnotesShare of searches 2.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. ObsidianShare of searches 1.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th

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Top note-taking apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Obsidian appeared in all five answers. Obsidian is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OneNote1st
  2. Apple Notes2nd
  3. Notion3rd
  4. Obsidian4th
  5. Google Keep5th
  6. Goodnotes6th
  7. Evernote7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OneNote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Obsidian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Notes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Keep3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goodnotes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Evernote1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about note-taking apps

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which note-taking apps compete with Obsidian?

Obsidian against note-taking apps in New Zealand, by month

Share of searches by month for Notion, OneNote, Google Keep, Goodnotes, Obsidian. The figures are in the table below the chart.

View monthly share of searches table
MonthNotionOneNoteGoogle KeepGoodnotesObsidianEvernoteApple Notes
Oct 202540%39.3%13.3%2.9%1.4%2.1%1%
Nov 202544.9%29.7%17.5%2.7%1.8%2.6%0.91%
Dec 202551.2%19.2%20.9%2.6%2.1%2.4%1.6%
Jan 202654.1%20%17.2%2.7%2.3%2.6%1.1%
Feb 202637.8%45.6%10.3%2.7%1.3%1.5%0.77%
Mar 202633.8%48.8%11%2.9%1.4%1.3%0.84%
Apr 202643.8%35.5%13.9%2.5%1.7%1.7%0.89%
May 202640.2%39.5%13.3%2.9%1.6%1.6%1%
Jun 202642.9%35.6%14.5%2.4%2.1%1.4%1.1%
Jul 202639.9%39.6%14.3%2.3%1.8%1.3%0.81%
Aug 202638.7%38.4%16.1%2.8%1.6%1.5%0.98%
Sep 202639.1%38.8%15.2%2.6%1.7%1.5%0.98%

  1. 1.Notion

    39.1%

    Held 1st. 15.5K estimated branded searches, -18.2% vs prior month. Share +0.5 points.

  2. 2.OneNote

    38.8%

    Held 2nd. 15.4K estimated branded searches, -18.2% vs prior month. Share +0.4 points.

  3. 3.Google Keep

    15.2%

    Held 3rd. 6K estimated branded searches, -23.5% vs prior month. Share -0.9 points.

  4. 4.Goodnotes

    2.6%

    Held 4th. 1.1K estimated branded searches, -23.4% vs prior month. Share -0.1 points.

  5. 5.Obsidian

    1.7%

    Held 5th. 670 estimated branded searches, -13% vs prior month. Share +0.1 points.

  6. 6.Evernote

    1.5%

    Held 6th. 610 estimated branded searches, -18.7% vs prior month. Share 0 points.

  7. 7.Apple Notes

    0.98%

    Held 7th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Obsidian and its closest rivals

Every comparison with Obsidian

6 comparisons

How has branded search demand for Obsidian changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Obsidian in New Zealand held steady, from 680 to 670.
  • Across the 12 months ending September 2026, Obsidian rose from 6th to 5th among note-taking apps in New Zealand.

How did search popularity change for New Zealand note-taking apps in September 2026?

6 changes

  1. In September 2026, Google Keep lost share of searches among note-taking apps in New Zealand, from 16.1% to 15.2%.

  2. Estimated monthly branded searches for Evernote in New Zealand fell 40.2% over 12 measured months, from 1K to 610 in September 2026.

  3. Estimated monthly branded searches for Goodnotes in New Zealand fell 23.4% over 12 measured months, from 1.4K to 1.1K in September 2026.

  4. Estimated monthly branded searches for Notion in New Zealand fell 19% over 12 measured months, from 19.2K to 15.5K in September 2026.

  5. Estimated monthly branded searches for Apple Notes in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

  6. Estimated monthly branded searches for OneNote in New Zealand fell 18.2% over 12 measured months, from 18.8K to 15.4K in September 2026.

How are Obsidian’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Obsidian’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • obsidian app
  • obsidian md
  • obsidian notes
  • obsidian template

Do you work for Obsidian? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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