Obsidian vs OneNote:Which is more popular by branded search in New Zealand?
In August 2026, OneNote had more branded searches than Obsidian among note-taking apps in New Zealand. OneNote was estimated to have 19.4K branded searches compared to Obsidian’s 810, and held a 38.7% Share of Search versus Obsidian’s 1.6%.
Follow Obsidian vs OneNote and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Obsidian or OneNote?
Compare the note-taking and workspace apps New Zealanders organise work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneNote, Obsidian. The figures are in the table below the chart.
View monthly share of search table
| Month | Notion | OneNote | Google Keep | Goodnotes | Obsidian | Evernote |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 39.9% | 13.2% | 3% | 1.4% | 2.1% |
| Nov 2025 | 45% | 30.5% | 17.4% | 2.8% | 1.8% | 2.6% |
| Dec 2025 | 51.7% | 20.2% | 20.8% | 2.8% | 2.1% | 2.4% |
| Jan 2026 | 54.3% | 21% | 17.1% | 2.8% | 2.3% | 2.5% |
| Feb 2026 | 38.8% | 45.5% | 10.2% | 2.8% | 1.3% | 1.4% |
| Mar 2026 | 34.4% | 49% | 10.9% | 3% | 1.4% | 1.3% |
| Apr 2026 | 44.2% | 35.6% | 14.2% | 2.6% | 1.7% | 1.7% |
| May 2026 | 40.8% | 39.7% | 13.4% | 3% | 1.7% | 1.5% |
| Jun 2026 | 43.2% | 36.1% | 14.6% | 2.5% | 2.3% | 1.3% |
| Jul 2026 | 39.8% | 40% | 14.6% | 2.4% | 1.9% | 1.3% |
| Aug 2026 | 38.9% | 38.7% | 16.2% | 3% | 1.6% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Obsidian and OneNote comparison changed over the last 12 months?
3 findings
- OneNote was ahead of Obsidian in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Obsidian’s estimated Share of Search among note-taking apps in New Zealand moved from 1.4% to 1.6%, and its estimated monthly branded searches moved from 690 to 810.
- Across the 11 months ending August 2026, OneNote’s estimated Share of Search among note-taking apps in New Zealand moved from 39.9% to 38.7%, and its estimated monthly branded searches moved from 19.5K to 19.4K.
How did search popularity change for New Zealand note-taking apps in August 2026?
2 changes
In August 2026, OneNote lost estimated Share of Search among note-taking apps in New Zealand, from 40% to 38.7%.
Estimated monthly branded searches for Obsidian in New Zealand rose 17.4% over 11 measured months, from 690 to 810 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Obsidian’s and OneNote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Obsidian
5 branded search terms
- obsidian app
- obsidian md
- obsidian note taking app
- obsidian notes
- obsidian template
OneNote
13 branded search terms
- download ms onenote
- microsoft onenote
- onenote
- onenote app
- onenote com
- onenote download
- onenote near me
- onenote notes
- onenote nz
- onenote online
- onenote template
- onenote website
- onenote what is it
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.