How popular isObsidian in search?
In August 2026, there were an estimated 810 branded searches for Obsidian in New Zealand which is up 17.4% over the last 11 months. Obsidian holds 1.6% estimated Share of Search among New Zealand note-taking apps and is ranked 5th of 6 competitors for search popularity.
Notion38.9%
OneNote38.7%Google Keep16.2%
Goodnotes3%Obsidian1.6%
Evernote1.5%
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Which note-taking apps compete with Obsidian?
Share of Search by month for Notion, OneNote, Google Keep, Goodnotes, Obsidian. The figures are in the table below the chart.
View monthly share of search table
| Month | Notion | OneNote | Google Keep | Goodnotes | Obsidian | Evernote |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 39.9% | 13.2% | 3% | 1.4% | 2.1% |
| Nov 2025 | 45% | 30.5% | 17.4% | 2.8% | 1.8% | 2.6% |
| Dec 2025 | 51.7% | 20.2% | 20.8% | 2.8% | 2.1% | 2.4% |
| Jan 2026 | 54.3% | 21% | 17.1% | 2.8% | 2.3% | 2.5% |
| Feb 2026 | 38.8% | 45.5% | 10.2% | 2.8% | 1.3% | 1.4% |
| Mar 2026 | 34.4% | 49% | 10.9% | 3% | 1.4% | 1.3% |
| Apr 2026 | 44.2% | 35.6% | 14.2% | 2.6% | 1.7% | 1.7% |
| May 2026 | 40.8% | 39.7% | 13.4% | 3% | 1.7% | 1.5% |
| Jun 2026 | 43.2% | 36.1% | 14.6% | 2.5% | 2.3% | 1.3% |
| Jul 2026 | 39.8% | 40% | 14.6% | 2.4% | 1.9% | 1.3% |
| Aug 2026 | 38.9% | 38.7% | 16.2% | 3% | 1.6% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 38.9% | 19.5K | -1% | -0.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 38.7% | 19.4K | -2.1% | -1.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 16.2% | 8.1K | +12.7% | +1.7 points | |
| 4, held 4th | 3% | 1.5K | +23.1% | +0.5 points | |
| 5, held 5th | 1.6% | 810 | -14.7% | -0.3 points | |
| 6, held 6th | 1.5% | 770 | +22.2% | +0.3 points |
1.
Notion38.9%
moved from 2nd to 1st · 19.5K estimated branded searches · -1% vs prior month · -0.9 points
2.
OneNote38.7%
moved from 1st to 2nd · 19.4K estimated branded searches · -2.1% vs prior month · -1.3 points
16.2%
held 3rd · 8.1K estimated branded searches · +12.7% vs prior month · +1.7 points
3%
held 4th · 1.5K estimated branded searches · +23.1% vs prior month · +0.5 points
5.
1.6%
held 5th · 810 estimated branded searches · -14.7% vs prior month · -0.3 points
6.
Evernote1.5%
held 6th · 770 estimated branded searches · +22.2% vs prior month · +0.3 points
Compare search popularity between Obsidian and its closest rivals
How has branded search demand for Obsidian changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Obsidian in New Zealand rose from 690 to 810.
- Across the 11 months ending August 2026, Obsidian rose from 6th to 5th among note-taking apps in New Zealand.
How did search popularity change for New Zealand note-taking apps in August 2026?
6 changes
In August 2026, Google Keep gained estimated Share of Search among note-taking apps in New Zealand, from 14.6% to 16.2%.
In August 2026, Goodnotes gained estimated Share of Search among note-taking apps in New Zealand, from 2.4% to 3%.
In August 2026, OneNote lost estimated Share of Search among note-taking apps in New Zealand, from 40% to 38.7%.
In August 2026, Notion lost estimated Share of Search among note-taking apps in New Zealand, from 39.8% to 38.9%.
Estimated monthly branded searches for Obsidian in New Zealand rose 17.4% over 11 measured months, from 690 to 810 in August 2026.
Estimated monthly branded searches for Evernote in New Zealand fell 26% over 11 measured months, from 1K to 770 in August 2026.
How is Obsidian measured?
Brandwave collects information about searches that people make online using Obsidian’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- obsidian app
- obsidian md
- obsidian note taking app
- obsidian notes
- obsidian template
Do you work for Obsidian? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Obsidian your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.