Evernote vs Obsidian:Which is more popular by branded search in New Zealand?
In August 2026, Evernote and Obsidian were level on Share of Search among note-taking apps in New Zealand, with an estimated 770 versus 810 branded searches, at 1.5% and 1.6% estimated Share of Search.
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Which is more popular in search, Evernote or Obsidian?
Compare the note-taking and workspace apps New Zealanders organise work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Obsidian, Evernote. The figures are in the table below the chart.
View monthly share of search table
| Month | Notion | OneNote | Google Keep | Goodnotes | Obsidian | Evernote |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 39.9% | 13.2% | 3% | 1.4% | 2.1% |
| Nov 2025 | 45% | 30.5% | 17.4% | 2.8% | 1.8% | 2.6% |
| Dec 2025 | 51.7% | 20.2% | 20.8% | 2.8% | 2.1% | 2.4% |
| Jan 2026 | 54.3% | 21% | 17.1% | 2.8% | 2.3% | 2.5% |
| Feb 2026 | 38.8% | 45.5% | 10.2% | 2.8% | 1.3% | 1.4% |
| Mar 2026 | 34.4% | 49% | 10.9% | 3% | 1.4% | 1.3% |
| Apr 2026 | 44.2% | 35.6% | 14.2% | 2.6% | 1.7% | 1.7% |
| May 2026 | 40.8% | 39.7% | 13.4% | 3% | 1.7% | 1.5% |
| Jun 2026 | 43.2% | 36.1% | 14.6% | 2.5% | 2.3% | 1.3% |
| Jul 2026 | 39.8% | 40% | 14.6% | 2.4% | 1.9% | 1.3% |
| Aug 2026 | 38.9% | 38.7% | 16.2% | 3% | 1.6% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Evernote and Obsidian comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Obsidian took it in March 2026.
- Across the 11 months ending August 2026, Evernote’s estimated Share of Search among note-taking apps in New Zealand moved from 2.1% to 1.5%, and its estimated monthly branded searches moved from 1K to 770.
- Across the 11 months ending August 2026, Obsidian’s estimated Share of Search among note-taking apps in New Zealand moved from 1.4% to 1.6%, and its estimated monthly branded searches moved from 690 to 810.
How did search popularity change for New Zealand note-taking apps in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Evernote’s and Obsidian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.