Brandwave

How popular isEvernote in search?

In August 2026, there were an estimated 770 branded searches for Evernote in New Zealand which is down 26% over the last 11 months. Evernote holds 1.5% estimated Share of Search among New Zealand note-taking apps and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Notion38.9%
  2. OneNote38.7%
  3. Google Keep16.2%
  4. Goodnotes3%
  5. Obsidian1.6%
  6. Evernote1.5%
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Which note-taking apps compete with Evernote?

Evernote against note-taking apps in New Zealand, by month

Share of Search by month for Notion, OneNote, Google Keep, Goodnotes, Evernote. The figures are in the table below the chart.

View monthly share of search table
MonthNotionOneNoteGoogle KeepGoodnotesObsidianEvernote
Oct 202540.3%39.9%13.2%3%1.4%2.1%
Nov 202545%30.5%17.4%2.8%1.8%2.6%
Dec 202551.7%20.2%20.8%2.8%2.1%2.4%
Jan 202654.3%21%17.1%2.8%2.3%2.5%
Feb 202638.8%45.5%10.2%2.8%1.3%1.4%
Mar 202634.4%49%10.9%3%1.4%1.3%
Apr 202644.2%35.6%14.2%2.6%1.7%1.7%
May 202640.8%39.7%13.4%3%1.7%1.5%
Jun 202643.2%36.1%14.6%2.5%2.3%1.3%
Jul 202639.8%40%14.6%2.4%1.9%1.3%
Aug 202638.9%38.7%16.2%3%1.6%1.5%
Sep 2026——————
  1. 1.Notion

    38.9%

    moved from 2nd to 1st · 19.5K estimated branded searches · -1% vs prior month · -0.9 points

  2. 2.OneNote

    38.7%

    moved from 1st to 2nd · 19.4K estimated branded searches · -2.1% vs prior month · -1.3 points

  3. held 3rd · 8.1K estimated branded searches · +12.7% vs prior month · +1.7 points

  4. held 4th · 1.5K estimated branded searches · +23.1% vs prior month · +0.5 points

  5. 5.Obsidian

    1.6%

    held 5th · 810 estimated branded searches · -14.7% vs prior month · -0.3 points

  6. 6.Evernote

    1.5%

    held 6th · 770 estimated branded searches · +22.2% vs prior month · +0.3 points

Compare search popularity between Evernote and its closest rivals

How has branded search demand for Evernote changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Evernote in New Zealand fell from 1K to 770.
  • Across the 11 months ending August 2026, Evernote’s estimated Share of Search among note-taking apps in New Zealand decreased from 2.1% to 1.5%.
  • Across the 11 months ending August 2026, Evernote’s estimated Share of Search among note-taking apps in New Zealand peaked at 2.6% in November 2025 and was lowest at 1.3% in March 2026.
  • Across the 11 months ending August 2026, Evernote fell from 5th to 6th among note-taking apps in New Zealand.

How did search popularity change for New Zealand note-taking apps in August 2026?

  1. In August 2026, Google Keep gained estimated Share of Search among note-taking apps in New Zealand, from 14.6% to 16.2%.

  2. In August 2026, Goodnotes gained estimated Share of Search among note-taking apps in New Zealand, from 2.4% to 3%.

  3. In August 2026, OneNote lost estimated Share of Search among note-taking apps in New Zealand, from 40% to 38.7%.

  4. In August 2026, Notion lost estimated Share of Search among note-taking apps in New Zealand, from 39.8% to 38.9%.

  5. Estimated monthly branded searches for Obsidian in New Zealand rose 17.4% over 11 measured months, from 690 to 810 in August 2026.

  6. Estimated monthly branded searches for Evernote in New Zealand fell 26% over 11 measured months, from 1K to 770 in August 2026.

How is Evernote measured?

Brandwave collects information about searches that people make online using Evernote’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • evernote
  • evernote app
  • evernote com
  • evernote near me
  • evernote notes
  • evernote online
  • evernote template

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How the Brand Demand Index is measured

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Is Evernote your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.