Internal knowledge management platforms in New Zealand:Which are most popular?
In September 2026, SharePoint was the most searched internal knowledge management platform in New Zealand, accounting for 44.7% of all searches among the seven platforms we track. When we checked with ChatGPT and Google AI Overviews, Notion and Confluence showed up in every answer. Confluence was recommended most often, coming first in one out of five responses.
SharePointShare of searches 44.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
NotionShare of searches 38.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
ConfluenceShare of searches 8.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SlabShare of searches 5.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
GuruShare of searches 2.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Follow internal knowledge management platforms and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top internal knowledge management platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Notion and Confluence appeared every time. Confluence was recommended most often, coming first in one out of five answers. Notion was second, and SharePoint was third. Nuclino, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Confluence1st
Notion2nd
SharePoint3rd
Guru4th
Document3605th
Slab6th
Nuclino–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Confluence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Guru4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SharePoint3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Document3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Slab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nuclino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about internal knowledge management platforms
5 answers
Asked ChatGPT
“Which internal knowledge management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best internal knowledge management platforms in New Zealand?”
Asked ChatGPT
“What's the best internal knowledge management platform in New Zealand for team knowledge?”
Searched Google, AI Overview
“knowledge management platform”
Searched Google, AI Overview
“internal knowledge base”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which internal knowledge management platforms do people search for most?
This chart shows how often people search Google for each internal knowledge management platform by name. Each line represents a brand's share of searches for all seven internal knowledge management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for SharePoint, Notion, Confluence, Slab, Guru. The figures are in the table below the chart.
View monthly share of searches table
| Month | SharePoint | Notion | Confluence | Slab | Guru | Nuclino | Document360 |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.2% | 42.5% | 9.8% | 5.3% | 2% | 0.2% | 0.07% |
| Nov 2025 | 39.2% | 41.6% | 11.6% | 5% | 2.3% | 0.19% | 0.08% |
| Dec 2025 | 35% | 45.3% | 10.2% | 6.7% | 2.5% | 0.18% | 0.07% |
| Jan 2026 | 31.5% | 50.3% | 9.4% | 6.3% | 2.3% | 0.13% | 0.08% |
| Feb 2026 | 33.3% | 52.6% | 8.1% | 4.3% | 1.6% | 0.11% | 0.07% |
| Mar 2026 | 36.5% | 47.8% | 8.9% | 4.8% | 1.8% | 0.1% | 0.1% |
| Apr 2026 | 41.6% | 43.9% | 8.3% | 4.4% | 1.7% | 0.16% | 0.05% |
| May 2026 | 40.2% | 42.5% | 9.8% | 5.3% | 2% | 0.16% | 0.04% |
| Jun 2026 | 40.6% | 43.1% | 9.9% | 4.3% | 2% | 0.11% | 0.07% |
| Jul 2026 | 41.5% | 43.8% | 8.3% | 4.4% | 2% | 0.09% | 0.05% |
| Aug 2026 | 40.4% | 42.3% | 9.8% | 5.4% | 2% | 0.11% | 0.07% |
| Sep 2026 | 44.7% | 38.2% | 8.9% | 5.9% | 2.2% | 0.05% | 0.02% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 44.7% | 18.1K | 0% | +4.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 38.2% | 15.5K | -18.2% | -4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 8.9% | 3.6K | -18.2% | -0.9 points | |
| 4, held 4th | 5.9% | 2.4K | 0% | +0.6 points | |
| 5, held 5th | 2.2% | 880 | 0% | +0.2 points | |
| 6, held 6th | 0.05% | 20 | -60% | -0.1 points | |
| 7, held 7th | 0.02% | 10 | -66.7% | 0 points |
44.7%
Moved from 2nd to 1st. 18.1K estimated branded searches, 0% vs prior month. Share +4.3 points.
2.
Notion38.2%
Moved from 1st to 2nd. 15.5K estimated branded searches, -18.2% vs prior month. Share -4 points.
8.9%
Held 3rd. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
4.
Slab5.9%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.6 points.
5.
Guru2.2%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share +0.2 points.
6.
Nuclino0.05%
Held 6th. 20 estimated branded searches, -60% vs prior month. Share -0.1 points.
0.02%
Held 7th. 10 estimated branded searches, -66.7% vs prior month. Share 0 points.
Which brand is most popular in search among internal knowledge management platforms in New Zealand?
7 brands
In September 2026, SharePoint was the most searched among internal knowledge management platforms in New Zealand, with an estimated 18.1K branded searches, 44.7% of all searches for the seven we track. Notion is in 2nd place, 6.5 percentage points behind at 38.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 40.2% → 44.7% | 44.7%Sep 2026 | 31.5%Jan 2026 | 2nd → 1st | |
| 42.5% → 38.2% | 52.6%Feb 2026 | 38.2%Sep 2026 | 1st → 2nd | |
| 9.8% → 8.9% | 11.6%Nov 2025 | 8.1%Feb 2026 | 3rd | |
| 5.3% → 5.9% | 6.7%Dec 2025 | 4.3%Jun 2026 | 4th | |
| 2% → 2.2% | 2.5%Dec 2025 | 1.6%Feb 2026 | 5th | |
| 0.2% → 0.05% | 0.2%Oct 2025 | 0.05%Sep 2026 | 6th | |
| 0.07% → 0.02% | 0.1%Mar 2026 | 0.02%Sep 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, SharePoint’s share of searches among internal knowledge management platforms in New Zealand increased from 40.2% to 44.7%.
- Across the 12 months ending September 2026, Notion’s share of searches among internal knowledge management platforms in New Zealand decreased from 42.5% to 38.2%.
- Across the 12 months ending September 2026, Confluence’s share of searches among internal knowledge management platforms in New Zealand decreased from 9.8% to 8.9%.
- Across the 12 months ending September 2026, Slab’s share of searches among internal knowledge management platforms in New Zealand increased from 5.3% to 5.9%.
- Across the 12 months ending September 2026, SharePoint’s share of searches among internal knowledge management platforms in New Zealand peaked at 44.7% in September 2026 and was lowest at 31.5% in January 2026.
- Across the 12 months ending September 2026, Notion’s share of searches among internal knowledge management platforms in New Zealand peaked at 52.6% in February 2026 and was lowest at 38.2% in September 2026.
- Across the 12 months ending September 2026, Confluence’s share of searches among internal knowledge management platforms in New Zealand peaked at 11.6% in November 2025 and was lowest at 8.1% in February 2026.
- Across the 12 months ending September 2026, Slab’s share of searches among internal knowledge management platforms in New Zealand peaked at 6.7% in December 2025 and was lowest at 4.3% in June 2026.
- Across the 12 months ending September 2026, SharePoint rose from 2nd to 1st among internal knowledge management platforms in New Zealand.
- Across the 12 months ending September 2026, Notion fell from 1st to 2nd among internal knowledge management platforms in New Zealand.
- Across the 12 months ending September 2026, Guru, Nuclino and Document360 held steady: their share of searches among internal knowledge management platforms in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand internal knowledge management platforms in September 2026?
6 changes

In September 2026, SharePoint overtook Notion to become the leader among internal knowledge management platforms in New Zealand, with 44.7% of the searches.

In September 2026, Slab gained share of searches among internal knowledge management platforms in New Zealand, from 5.4% to 5.9%.

In September 2026, Notion lost share of searches among internal knowledge management platforms in New Zealand, from 42.3% to 38.2%.

In September 2026, Confluence lost share of searches among internal knowledge management platforms in New Zealand, from 9.8% to 8.9%.

Estimated monthly branded searches for Nuclino in New Zealand fell 77.8% over 12 measured months, from 90 to 20 in September 2026.

Estimated monthly branded searches for Document360 in New Zealand fell 66.7% over 12 measured months, from 30 to 10 in September 2026.
Compare popularity between leading brands

SharePoint vs Notion: compare popularity
SharePoint vs Confluence: compare popularity
SharePoint vs Slab: compare popularity
SharePoint vs Guru: compare popularity
Notion vs Confluence: compare popularity
Notion vs Slab: compare popularity
Notion vs Guru: compare popularity
Confluence vs Slab: compare popularity
Confluence vs Guru: compare popularity
Slab vs Guru: compare popularity- Compare any of these brands

See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.