Confluence vs Guru:Which is more popular?
In September 2026, Confluence had more branded searches than Guru among internal knowledge management platforms in New Zealand. Confluence had about 3,600 branded searches, while Guru had 880. Confluence made up 8.9% of all internal knowledge management platform searches we track, and Guru accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about internal knowledge management platforms, Confluence appeared in all five answers and Guru in four. Confluence was mentioned before Guru in every answer.
Who do people search for more?
Confluence, about 4 searches for every 1 for Guru
Who does AI mention more?
Confluence, mentioned in every answer we collected
Who does AI recommend more?
Confluence, named ahead of Guru in every answer
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Top internal knowledge management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Confluence appeared in all five answers. Guru was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Confluence was listed before Guru in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Confluence1st
Notion2nd
SharePoint3rd
Guru4th
Document3605th
Slab6th
Nuclino–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Confluence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Guru4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SharePoint3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Document3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Slab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nuclino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about internal knowledge management platforms
5 answers
Asked ChatGPT
“Which internal knowledge management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best internal knowledge management platforms in New Zealand?”
Asked ChatGPT
“What's the best internal knowledge management platform in New Zealand for team knowledge?”
Searched Google, AI Overview
“knowledge management platform”
Searched Google, AI Overview
“internal knowledge base”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Confluence or Guru more popular in search?
This chart shows how often people search Google for Confluence and Guru by name. Each line represents a brand's share of searches for all seven internal knowledge management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Confluence, Guru. The figures are in the table below the chart.
View monthly share of searches table
| Month | SharePoint | Notion | Confluence | Slab | Guru | Nuclino | Document360 |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.2% | 42.5% | 9.8% | 5.3% | 2% | 0.2% | 0.07% |
| Nov 2025 | 39.2% | 41.6% | 11.6% | 5% | 2.3% | 0.19% | 0.08% |
| Dec 2025 | 35% | 45.3% | 10.2% | 6.7% | 2.5% | 0.18% | 0.07% |
| Jan 2026 | 31.5% | 50.3% | 9.4% | 6.3% | 2.3% | 0.13% | 0.08% |
| Feb 2026 | 33.3% | 52.6% | 8.1% | 4.3% | 1.6% | 0.11% | 0.07% |
| Mar 2026 | 36.5% | 47.8% | 8.9% | 4.8% | 1.8% | 0.1% | 0.1% |
| Apr 2026 | 41.6% | 43.9% | 8.3% | 4.4% | 1.7% | 0.16% | 0.05% |
| May 2026 | 40.2% | 42.5% | 9.8% | 5.3% | 2% | 0.16% | 0.04% |
| Jun 2026 | 40.6% | 43.1% | 9.9% | 4.3% | 2% | 0.11% | 0.07% |
| Jul 2026 | 41.5% | 43.8% | 8.3% | 4.4% | 2% | 0.09% | 0.05% |
| Aug 2026 | 40.4% | 42.3% | 9.8% | 5.4% | 2% | 0.11% | 0.07% |
| Sep 2026 | 44.7% | 38.2% | 8.9% | 5.9% | 2.2% | 0.05% | 0.02% |
How has the Confluence and Guru comparison changed over the last 12 months?
3 findings
- Confluence was ahead of Guru in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Confluence’s share of searches among internal knowledge management platforms in New Zealand moved from 9.8% to 8.9%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Guru’s share of searches among internal knowledge management platforms in New Zealand moved from 2% to 2.2%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for New Zealand internal knowledge management platforms in September 2026?
1 change
In September 2026, Confluence lost share of searches among internal knowledge management platforms in New Zealand, from 9.8% to 8.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Confluence’s and Guru’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Confluence
1 branded search term
- confluence
Guru
1 branded search term
- guru
Other head-to-heads among internal knowledge management platforms
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