Brandwave

Notion vs SharePoint:Which is more popular?

In September 2026, SharePoint had more branded searches than Notion among internal knowledge management platforms in New Zealand. SharePoint had about 18,100 branded searches, while Notion had 15,500. SharePoint made up 44.7% of all internal knowledge management platform searches we track, and Notion accounted for 38.2%. When we asked ChatGPT and Google AI Overviews about internal knowledge management platforms, Notion appeared in all five answers and SharePoint in three. Notion was mentioned before SharePoint in three out of five answers.

Among internal knowledge management platforms in New Zealand in September 2026

Who do people search for more?

SharePoint, about 17% more searches than Notion

SharePoint 18.1K searchesNotion 15.5K searches

Who does AI mention more?

Notion, mentioned in every answer we collected

Notion in 5 of 5SharePoint in 3 of 5

Who does AI recommend more?

Notion, named ahead of SharePoint in 3 of 5 answers

Notion first in 3SharePoint first in 2

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Top internal knowledge management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Notion appeared in all five answers. SharePoint was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Notion was listed before SharePoint in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Confluence1st
  2. Notion2nd
  3. SharePoint3rd
  4. Guru4th
  5. Document3605th
  6. Slab6th
  7. Nuclino–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Confluence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guru4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SharePoint3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Document3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuclino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about internal knowledge management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Notion or SharePoint more popular in search?

This chart shows how often people search Google for Notion and SharePoint by name. Each line represents a brand's share of searches for all seven internal knowledge management platforms we track, month by month, from searches in New Zealand.

Notion and SharePoint among internal knowledge management platforms in New Zealand, by month

Share of searches by month for SharePoint, Notion. The figures are in the table below the chart.

View monthly share of searches table
MonthSharePointNotionConfluenceSlabGuruNuclinoDocument360
Oct 202540.2%42.5%9.8%5.3%2%0.2%0.07%
Nov 202539.2%41.6%11.6%5%2.3%0.19%0.08%
Dec 202535%45.3%10.2%6.7%2.5%0.18%0.07%
Jan 202631.5%50.3%9.4%6.3%2.3%0.13%0.08%
Feb 202633.3%52.6%8.1%4.3%1.6%0.11%0.07%
Mar 202636.5%47.8%8.9%4.8%1.8%0.1%0.1%
Apr 202641.6%43.9%8.3%4.4%1.7%0.16%0.05%
May 202640.2%42.5%9.8%5.3%2%0.16%0.04%
Jun 202640.6%43.1%9.9%4.3%2%0.11%0.07%
Jul 202641.5%43.8%8.3%4.4%2%0.09%0.05%
Aug 202640.4%42.3%9.8%5.4%2%0.11%0.07%
Sep 202644.7%38.2%8.9%5.9%2.2%0.05%0.02%

How has the Notion and SharePoint comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand internal knowledge management platforms in September 2026?

2 changes
  1. In September 2026, SharePoint overtook Notion to become the leader among internal knowledge management platforms in New Zealand, with 44.7% of the searches.

  2. In September 2026, Notion lost share of searches among internal knowledge management platforms in New Zealand, from 42.3% to 38.2%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Notion’s and SharePoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Notion

4 branded search terms

  • notion
  • notion ai
  • notion templates
  • notion web

SharePoint

1 branded search term

  • sharepoint

How the Brand Demand Index is measured

Other head-to-heads among internal knowledge management platforms

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